CallTrackingMetrics vs. Observe.ai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallTrackingMetrics
Score 10.0 out of 10
Small Businesses (1-50 employees)
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
$79
per month
Observe.ai
Score 8.0 out of 10
N/A
Observe.AI, a provider of Contact Center AI in San Francisco, supports customer experiences and agent performance by helping to analyze interactions, extract sentiment insights and streamline workflows. With Observe.AI, businesses transcribe interactions to coach agents while gaining visibility into customer service operations. Observe.AI technology includes agent assistance, automatic speech recognition, and Natural Language Processing (NLP) to contact centers.N/A
Pricing
CallTrackingMetricsObserve.ai
Editions & Modules
Marketing Lite
$79
per month
Marketing Pro
$179
per month
Sales Engage
$329
per month
Enterprise
$1999
per month
No answers on this topic
Offerings
Pricing Offerings
CallTrackingMetricsObserve.ai
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts perfect for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.Contact vendor for pricing information.
More Pricing Information
Community Pulse
CallTrackingMetricsObserve.ai
Considered Both Products
CallTrackingMetrics
Chose CallTrackingMetrics
CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
Chose CallTrackingMetrics
I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that …
Chose CallTrackingMetrics
Years back Ring Central played nice with HubSpot so we got exposure to that system. As I recall, their offering migrated to advanced users and therefore overkill for my smaller clients.
Chose CallTrackingMetrics
We are able to track all call leads by simply adding a tag to the client's website and this tag is mostly integratable with most CMS as opposed to other platforms. Create personalized profiles for all business and share this with our clients. Our clients love this integration …
Chose CallTrackingMetrics
[CallTrackingMetrics] HIPAA compliance is the main reason we chose this service provider.
Chose CallTrackingMetrics
I feel like CallTrackingMetrics is far more user friendly and accessible than CallRail. I said this earlier, but because CallTrackingMetrics has always been so easy to use and work with, I've never felt the need to pursue another function. When I've had to work with CallRail …
Chose CallTrackingMetrics
They are very similar from functionality from what I have seen. CallRail is a prettier and possibly more user friendly platform, but also has a lot of fluff that CTM seems to cut through.
Chose CallTrackingMetrics
By far CTM is my favorite. Price is good, it's easy to use and integrates well with our external reporting software. But most importantly it is accurate and the customer service/chat support is fantastic and very quick to respond.
Observe.ai
Chose Observe.ai
Observe.ai transcription accuracy and ease of use we found it to be on par or in many cases superior compared to other players. Their enablement, launch, and training process are hassle-free and
Chose Observe.ai
Observe.ai provided our business a pricing structure that was attainable with our required ROI.
Best Alternatives
CallTrackingMetricsObserve.ai
Small Businesses
Invoca
Invoca
Score 9.6 out of 10
Clari Copilot
Clari Copilot
Score 8.7 out of 10
Medium-sized Companies
Revenue.io
Revenue.io
Score 7.8 out of 10
Clari
Clari
Score 9.8 out of 10
Enterprises
Revenue.io
Revenue.io
Score 7.8 out of 10
Clari
Clari
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CallTrackingMetricsObserve.ai
Likelihood to Recommend
10.0
(0 ratings)
9.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
CallTrackingMetricsObserve.ai
Likelihood to Recommend
[CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
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I can not think of any scenarios where Observe.AI is not well suited and believe that the use cases are limited to the imagination of the individual creating the moments. Observe.AI is like having a personal coach for each and every one of our sales and customer service personnel. We have even rolled this out to our operations team to ensure that we have compliance with company standards on all of our calls.
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Pros
  • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
  • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
  • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
  • Cost is well worth what you get from the software.
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  • Easy to use platform to get started and maintain.
  • Transparency on every phone call for agent coaching and customer satisfaction.
  • Revenue generation.
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Cons
  • Can get pricy.
  • More complex integrations may need professional services.
  • No push notifications for incoming SMS on mobile app (non agent).
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  • Reports are limited.
  • Transcript accuracy.
  • Ability to ignore on hold messaging in call transcription.
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Likelihood to Renew
No answers on this topic
We are very satisfied with the features, support, follow up and value that Observe.ai has brought to our organization. They are also very easy to deal with and very willing to listen to recommendations to help boost the solution.
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Usability
No answers on this topic
Their UI is very easy to navigate and understand. Most features are easily accessible and they seem well balanced and connected with each other. Users at our company have been trained with good proficiency levels in just a few hours, and high proficiency can be achieved in a week or less if you spend the time to practice.
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Alternatives Considered
CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
Read full review
Observe.ai provided our business a pricing structure that was attainable with our required ROI.
Read full review
Return on Investment
  • Fits nicely into the % of budget dedicated to Analytics
  • CallTrackingMetrics is our system of truth for source of calls for Local Service business
  • CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
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  • Ease of call audits for our agents, significant time savings through reduced human effort.
  • Allowing all call audits to be managed in a central location.
  • Comprehensive Agent Dashboards to easily see agent performance and quickly identify where leadership attention is needed.
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ScreenShots

CallTrackingMetrics Screenshots

Screenshot of Activity LogScreenshot of Softphone Interface

Observe.ai Screenshots

Screenshot of Observe.AI