CampusLogic vs. TargetX, from Liaison

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CampusLogic
Score 8.8 out of 10
N/A
CampusLogic in Chandler offers a suite of applications designed to transform the way higher education delivers student financial success, with their integrated platform that includes a net price calculator, online scholarship management, digital award letters, simplified financial aid verification, and instant financial aid insights.N/A
TargetX, from Liaison
Score 10.0 out of 10
N/A
TargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A
Pricing
CampusLogicTargetX, from Liaison
Editions & Modules
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Offerings
Pricing Offerings
CampusLogicTargetX, from Liaison
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CampusLogicTargetX, from Liaison
Considered Both Products
CampusLogic

No answer on this topic

TargetX, from Liaison
Chose TargetX, from Liaison
Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
Chose TargetX, from Liaison
Both Slate and TargetX do a great job and have huge audiences in the higher ed world.
TargetX, however, is not a closed system. Slate is just Slate. If you need anything added to it (like data import connectors), you have to have Slate add it.
TargetX, on the other hand, is …
Chose TargetX, from Liaison
We transitioned from Hobsons older CRM, Connect, as it was an aging CRM that was not going to be supported much longer. TargetX was right for us at the time as Salesforce did not have a pure data structure for higher education. TargetX provided all of the support and …
Best Alternatives
CampusLogicTargetX, from Liaison
Small Businesses

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Medium-sized Companies
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Score 2.6 out of 10
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Score 2.6 out of 10
Enterprises
PeopleAdmin Higher Ed Platform, from Powerschool
PeopleAdmin Higher Ed Platform, from Powerschool
Score 7.0 out of 10
PeopleAdmin Higher Ed Platform, from Powerschool
PeopleAdmin Higher Ed Platform, from Powerschool
Score 7.0 out of 10
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User Ratings
CampusLogicTargetX, from Liaison
Likelihood to Recommend
10.0
(0 ratings)
7.5
(0 ratings)
User Testimonials
CampusLogicTargetX, from Liaison
Likelihood to Recommend
The best place to utilize this would be for students in order to determine their own qualifications and needs to attend a given university; they can then input that information that would allow a financial aid advisor to reach out and offer things such as scholarships or grants, or even explain how easy it is to apply to things such as the cal grant or pell grant (state applicability).
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TargetX is a great full-service suite for Colleges and Universities looking to implement a new CRM, or are wanting to migrate from a different CRM. TargetX works great for multiple departments, but will need to be somewhat modified to make sure each department has the data security they need. TargetX know enrollment, and does a good job putting together the pieces needed. Due to the way it is customized on Salesforce, it is very hard to use some 3rd party Salesforce AppExchange tools as they expect the data to be in a different model.
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Pros
  • Easy to use interface.
  • Integrates with LMS and cloud based storage.
  • Usage for both professors and students.
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  • Email Automation
  • Email Template Builder
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Cons
  • Marketing was very clear on the ROI.
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  • Acquisition by Liaison has decreased customer/account support
  • Native SMS is not fully capable
  • Moving products from 3rd party (like Conga Connect) to internal (TargetX Print) has decreased capability.
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Alternatives Considered
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Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
Read full review
Return on Investment
  • Made it easier to fill out applications.
  • Easier for student to understand financial aid practices.
  • faster application process and increased rates of enrollment.
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  • We have saved a great deal of money on email campaigns with over half a million contacts
  • Managing of on-campus event registration has been very successful for us.
  • By creating a call center using their Telemarketing component we have been able to increase our enrollment for a number of programs
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