Cengage MindTap vs. TargetX, from Liaison

We started using the application optimally at the beginning as a digital learning and consultation platform. In it we imported all kinds of bibliographic material so that students could access them with the ease of a tap. The application is perfect for those instructors who are not beginners in HTML. In that case, the application very practically allows them to create a complete course in the shortest possible time because it has a state-of-the-art instructional design. It was excellent for unifying all the basic course plans between teachers teaching the same subject, giving the advantage that all courses at the same level would have exactly the same information and nothing would be overlooked

Incentivized

TargetX is a great full-service suite for Colleges and Universities looking to implement a new CRM, or are wanting to migrate from a different CRM. TargetX works great for multiple departments, but will need to be somewhat modified to make sure each department has the data security they need. TargetX know enrollment, and does a good job putting together the pieces needed. Due to the way it is customized on Salesforce, it is very hard to use some 3rd party Salesforce AppExchange tools as they expect the data to be in a different model.

Incentivized

• The main advantage of MindTap application is that you can add digital textbooks as a support complement, apart from that they have accessibility tools that integrate between reading voice in high volume and a tool to take notes quickly in case of making a note.
• MindTap allows us to synchronize with applications such as Blackboard to import content into an LMS. We can import and export from grades or preset activities for students. It also has the option to copy and paste content from one semester to another.
• The application has an extension for cell phones, students can access any material such as flash cards wherever they are. It has been completely useful as it shows grades digitally while other institutions only use printed books.
• The application integrates an LTI section where all the information and planning of activities, exams and grades can be imported into the same learning system, unifying the entire course in a single window per course.
• As for the exams and evaluations given to our students, the application also allows us to create self-evaluation questionnaires to determine how effective your instructors are, and they can also create customizable exams for each student.
• The application has a section where we can assign an internal technical support staff so that both teachers and students can contact each other to solve any problems that may arise.

Incentivized

• Email Automation
• Email Template Builder

Incentivized

• They took away some of the variety of assignments and I wish they would add them back.
• Course settings could be more streamlined. Sometimes it’s tedious to make simple changes to the course.
• MindTap will not work unless students turn off pop up blockers, and this is a challenge that blocks an easy start with the software. If this could be worked out, it would give students a better experience at setup.

Incentivized

• Acquisition by Liaison has decreased customer/account support
• Native SMS is not fully capable
• Moving products from 3rd party (like Conga Connect) to internal (TargetX Print) has decreased capability.

Incentivized

It's hard to imagine not renewing it as the professors would not want to go back to the way their courses were previously populated. The only thing that would cause us to change would be in the textbook changed and the new company offered a better tool

Incentivized

Very easy to use.

Incentivized

The effort from them always feels strong - I'd just recommend they be more prepared for OS (mac) and LMS (blackboard) upgrades

Incentivized

It worked seamlessly with Blackboard

Incentivized

MindTap is one of the better/best publisher integrations. The textbook platform alone is exceptionally presented. Most publisher integrations suffer from clunky interfaces or force faculty/students to click through to using their proprietary tools after signing in. MindTap offers the illusion of seamless integration by providing deep links to content, which allows faculty to customize their courses. Only one or two publishers do this, and it really makes a difference when faculty have this kind of flexibility.

Incentivized

Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.

Incentivized

• The positive impact is to help students practice statistics to solve business problems.
• The negative side is that the pricing might be too high compared to other free options available, even though the free options might not have the same features MindTap has.

Incentivized

• We have saved a great deal of money on email campaigns with over half a million contacts
• Managing of on-campus event registration has been very successful for us.
• By creating a call center using their Telemarketing component we have been able to increase our enrollment for a number of programs

Incentivized