Cinch vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cinch
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Cinch is a web-based marketing enablement solution that automates customer outreach, advertising, and data collection by bringing online marketing tools to offline businesses. Core functionalities include customer data analytics and segmentation, communication workflow building, email automation with support for the creation of reusable email templates to be used in multiple campaigns, predictive analytics, direct mail automation, and more. Cinch integrates with a variety of third-party…N/A
Intuit Mailchimp
Score 8.1 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
Pricing
CinchIntuit Mailchimp
Editions & Modules
No answers on this topic
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
CinchIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
CinchIntuit Mailchimp
Features
CinchIntuit Mailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cinch
-
Ratings
Intuit Mailchimp
7.9
Ratings
4% above category average
WYSIWYG email editor00 Ratings8.30 Ratings
Dynamic content00 Ratings7.20 Ratings
Ability to test dynamic content00 Ratings7.40 Ratings
Landing pages00 Ratings7.80 Ratings
A/B testing00 Ratings7.60 Ratings
Mobile optimization00 Ratings8.70 Ratings
Email deliverability reporting00 Ratings8.30 Ratings
List management00 Ratings7.60 Ratings
Triggered drip sequences00 Ratings7.80 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cinch
-
Ratings
Intuit Mailchimp
8.3
Ratings
6% above category average
Lead nurturing automation00 Ratings6.80 Ratings
Lead scoring and grading00 Ratings10.00 Ratings
Data quality management00 Ratings6.20 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cinch
-
Ratings
Intuit Mailchimp
7.3
Ratings
1% below category average
Calendaring00 Ratings7.50 Ratings
Event/webinar marketing00 Ratings7.10 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cinch
-
Ratings
Intuit Mailchimp
7.2
Ratings
4% below category average
Social sharing and campaigns00 Ratings6.50 Ratings
Social profile integration00 Ratings7.80 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cinch
-
Ratings
Intuit Mailchimp
7.4
Ratings
1% above category average
Dashboards00 Ratings7.70 Ratings
Standard reports00 Ratings7.90 Ratings
Custom reports00 Ratings6.50 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cinch
-
Ratings
Intuit Mailchimp
6.6
Ratings
12% below category average
API00 Ratings7.20 Ratings
Role-based workflow & approvals00 Ratings6.30 Ratings
Customizability00 Ratings5.60 Ratings
Integration with Salesforce.com00 Ratings6.20 Ratings
Integration with Microsoft Dynamics CRM00 Ratings5.20 Ratings
Integration with SugarCRM00 Ratings8.10 Ratings
Third-party software integrations00 Ratings7.80 Ratings
User Ratings
CinchIntuit Mailchimp
Likelihood to Recommend
-
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.4
(0 ratings)
Usability
-
(0 ratings)
8.7
(0 ratings)
Availability
-
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
8.9
(0 ratings)
Support Rating
-
(0 ratings)
8.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.4
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.5
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
CinchIntuit Mailchimp
Likelihood to Recommend
No answers on this topic
I loved Mailchimp 10 years ago, and as a long-time user, I appreciate working with the brand I've been attached to for so many years. It still works well with regular email campaigns and with automation. However, if your email audience is constantly growing and you have a limited budget, it may be wise to explore the more affordable options.
Read full review
Pros
No answers on this topic
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
No answers on this topic
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
No answers on this topic
We love the product. One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received. They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users. I would be surprised if anyone reacted negatively to the change.
Read full review
Usability
No answers on this topic
I think Mailchimp enables companies to cater to their customers without requiring direct interaction with them. A simple email can convey a great deal of information. The SMS feature can give a brief link with a sentence to show promotional offers. I think that best fits with the upcoming generation; I don't always want to read a long email with lots of pictures. I think Mailchimp is easy to navigate and has many valuable features.
Read full review
Reliability and Availability
No answers on this topic
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
No answers on this topic
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
No answers on this topic
Any time we needed their help or support they responded promptly, friendly, and straightforwardly. It's a great feature to have multi-language support as we are a diverse team, and anyone can reach out to receive help. We've always solved our inquires
Read full review
Implementation Rating
No answers on this topic
I am little satisfied with the MailChimp implementation process, since although it has been a bit complicated and we have had various complications that tried to affect our performance, with a little general effort, we take full advantage and currently It is out main marketing and advertising campaign platform.
Read full review
Alternatives Considered
No answers on this topic
We chose Intuit Mailchimp over competing solutions because we found their free tier more generous, which allowed us to get started easier. Also compared to other solutions we found their drag and drop email builder to offer a much better experience and easier UI. We also liked their paid features and could see that we would be able to use Intuit Mailchimp for a long time and not need to migrate to another solution.
Read full review
Scalability
No answers on this topic
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Return on Investment
No answers on this topic
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
Read full review
ScreenShots

Cinch Screenshots

Screenshot of

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.