Cision Communications Cloud vs. Coosto

Cision Communications Cloud

Coosto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Cision Communications Cloud	Score 6.9 out of 10	N/A	CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.	N/A
Coosto	Score 10.0 out of 10	Enterprise companies (1,001+ employees)	Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their user-friendly interface and unmatched data quality ensures that many people choose their solutions. The vendor says their product is mainly used for: Customer service via…	N/A

Pricing

Cision Communications Cloud

Coosto

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Cision Communications Cloud	Coosto
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

Custom Pricing. We look at main application, number of users, etc. API integration, inclusion of offline media, inclusion of geographical data and optional consulting require a small additional fee.

More Pricing Information

Community Pulse
	Cision Communications Cloud	Coosto
Considered Both Products	Cision Communications Cloud Verified User Anonymous Chose Cision Communications Cloud Cision is a much more complete system. It provides a real depth of media sources and it is extremely user friendly unlike the competition. Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud N/A Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud Cision [Communications Cloud] is a familiar platform that works well. Unfortunately, [in my experience], they do not offer the same cost alternatives as Prowly, for example. Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud Hootsuite was limited in its range of contact information and media outlet profiles. Incentivized Helpful? JP John Possumato CEO (Chief Executive Officer) Chose Cision Communications Cloud Again, we have found the best cost-benefit with [Cision Communications Cloud] as compared with competitors in the market. Incentivized Helpful? Lou Corsaro Managing Director, Public Relations Chose Cision Communications Cloud I found Cision [Communications Cloud] to be much more simple to use, and it offers the ability to track [a] wider array of media placements without additional fees attached to it. Now that it has incorporated TVEyes, it can offer print, online, radio, and TV tracking … Incentivized Helpful? Guilherme Monsanto Media Relations Manager Chose Cision Communications Cloud Sometimes, our Brazil contracted PR firm resorts to Communique-se mailing distribution list to tap Brazilian journalists. Sometimes, the list is a bit outdated, but most times they get it right. Incentivized Helpful? Ashley Taylor Senior Manager Marketing Chose Cision Communications Cloud Cision is by far less expensive dollar for dollar and does not demonstrate any lacking comparatively speaking. Where other platforms are difficult to navigate or make sense of, Cision is fairly straight forward. If you can use Facebook, you can use this. Additionally, it is … Incentivized Helpful? CF Christina Forrest Account Director Chose Cision Communications Cloud We selected Cision because it has many trade outlets and niche publications that are important for our clients to target. Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud In full transparency, Cision Communications Cloud was purchased before I arrived at my current job. However, I have been involved in evaluating other options. One of these was Meltwater. In the end, Cision Communications Cloud does what we want it to -- and very effectively -- … Incentivized Helpful? EH Erin Halvey Content Marketing & PR Specialist Chose Cision Communications Cloud Cision Communications Cloud, specifically PR Newswire, has a larger group of journalists on their distribution list than any other similar product that we looked into. Beyond that, since Cision Communications Cloud is such a trusted source and domain both in the industry but … Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud Our team has recently started a Muck Rack trial. While there are a few things they can offer that Cision can't, Cision still proves to be the most robust platform currently available. Cision allows for detailed searches that you simply can't get with other platforms, or are … Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud Have not tried any other similar products. Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud We added Cision and HPE to our PR cloud usage in order to review as well as expand our R&D service reach. Cision seems to work better for smaller companies, and not really for research and development. I don't believe we will continue with Cision. Incentivized Helpful? Ed Romaine VP Marketing & Business Development Chose Cision Communications Cloud Cision Communications Cloud is the best of what's available and out there. There are many companies doing segments of what they do, but Cision brings the entire package together in an efficient and attractive interface, combined with proven success and connections. I haven't … Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud We thought it would be the best platform out there, reaching the most media outlets. It was a no brainer to go with PR Web and the program associated with it for our public relations. Easy to use, helpful associates makes all the difference when choosing a platform like Cision. Incentivized Helpful? Lynn Meadows Public Relations Manager Chose Cision Communications Cloud While platforms like Meltwater seem impressive, functions like the "zip code radius" were important to us and weren't offered through those platforms. In addition, the price point seemed a lot higher with other platforms, especially if we wanted to track print clips (via … Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud Muck Rack has a better database of contacts and the media profiles seem to be more comprehensive and detailed than Cision's. However, distribution and building lists are more time-consuming on Muck Rack over Cision and the platform takes a longer time to learn than Cision does. Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud I also used Social Media Targeting and Monitoring briefly when it was TrendKite. It was a good tool, but we weren't a large enough company to derive value from it. Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud Cision is easier to use. Their pricing is better than their competition, especially because they have an unlimited word count which is very important to us. Their customer service is amazing and they will answer questions quickly, approve press releases quickly, and work with … Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud I find Meltwater to be as user-friendly/easy to use as Cision, but the difference is in the number of metrics that Cision is able to capture and quantify (ie audience, UVPM, publicity value, etc). To be fair, I've also only started using Meltwater, but I prefer Cision because … Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud I am relatively young in terms of experience, and Cision Communications Cloud is the only product of its kind that I've used so far. At my past companies, media list management was all handled by an outside agency so I did not have visibility into their systems. Incentivized Helpful? Erin Witt, APR Content Strategist Chose Cision Communications Cloud It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated. Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud Google Analytics, Google Drive, Google Tag Manager and Google Trends Incentivized Helpful? Verified User Anonymous Chose Cision Communications Cloud Cision's customer support was much better from what we read in reviews and it was one of the reasons it was selected. Critical mention seemed to have a better and more streamlined user interface. The amount of features in Cision seemed better for our needs compared to some of … Incentivized Helpful?	Coosto MM Margaret Massop Senior Social Media Manager Chose Coosto Coosto is more powerful than the version of Hootsuite we used. Incentivized Helpful? Verified User Anonymous Chose Coosto Coosto is less comprehensive than Brandwatch, but that is why it is a good product as it is quicker, easier, less clunky and less messy to use when wanting some quick and investigatory research. Using it like this means that we can quickly investigate assumptions on products … Incentivized Helpful? Bram Koopman Marketeer Chose Coosto Coosto is much more user friendly and more complete. Incentivized Helpful?

Best Alternatives
	Cision Communications Cloud	Coosto
Small Businesses	Newswire Score 8.2 out of 10	Simplify360 Score 7.8 out of 10
Medium-sized Companies	Newswire Score 8.2 out of 10	Mention Score 9.4 out of 10
Enterprises	Meltwater Score 8.0 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Cision Communications Cloud	Coosto
Likelihood to Recommend	8.6 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	7.0 (0 ratings)	- (0 ratings)
Usability	7.0 (0 ratings)	- (0 ratings)
Availability	9.1 (0 ratings)	- (0 ratings)
Performance	9.1 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)
Online Training	8.0 (0 ratings)	- (0 ratings)
Implementation Rating	10.0 (0 ratings)	- (0 ratings)
Product Scalability	7.3 (0 ratings)	- (0 ratings)
Vendor post-sale	9.1 (0 ratings)	- (0 ratings)
Vendor pre-sale	9.1 (0 ratings)	- (0 ratings)

User Testimonials
	Cision Communications Cloud	Coosto
Likelihood to Recommend	For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important. Incentivized JP John Possumato CEO (Chief Executive Officer) Read full review	Very well suited to developing products, services and understanding users' problems by looking for product-related concerns talked about online and also what the related 3rd-party organisations are talking about and/or creating products to help other users with. Early discovery for design and alpha/beta phases for communications strategy. Incentivized Verified User Anonymous Read full review
Pros	Influencer research: I am able to quickly find the right reporter or editor for my pitch because Cision lets me know what they write about, their communications preferences, past articles, etc. Distribution: I appreciate a template to help streamline my pitch and press release distribution that allows me to send my news to a targeted list of contacts without having to send individual emails. I can send out communications with just a few steps, in just a few minutes. News search: I use Cision to scan for news and monitor for mentions of my clients. I also use this feature to keep tabs on topics and key terms of interest to me and my clients to stay ahead of emerging trends and stay on top of emerging discussions in my clients' industries. Incentivized Erin Witt, APR Content Strategist Read full review	The 'monitor' section ('listen') is very powerful! You can quickly see what is said about your product and theme and what the sentiment about that is, now and in the past. We love the alerts you can set. They are more accurate and quicker than Google alerts. When you reply to reactions from your followers you can see their history instantly. This helps connecting with them better. In 'publish' all posted and planned posts are in one view. You can easily re-use posts. The support is very good. They answer always in a day. MM Margaret Massop Senior Social Media Manager Read full review
Cons	The social component could be upgraded to more accurately collect metrics on ephemeral content. Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section. Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media. Incentivized Verified User Anonymous Read full review	The dashboard is only useable in full screen, not in compartments Rather expensive Bram Koopman Marketeer Read full review
Likelihood to Renew	For all of the reasons I had mentioned before, I haven't found a product that surpasses what they offer. I will maintain renewing with them for a few years and then reexamine the market to see if any new competitors arise. Until then, I have no reason to leave them for someone else. Kyle Burt Publicity Director Read full review	No answers on this topic
Usability	The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud. Incentivized Kevin Allen Manager, Public Relations Read full review	No answers on this topic
Reliability and Availability	Easily accessible 24/7. Incentivized Verified User Anonymous Read full review	No answers on this topic
Performance	Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute Susan Tull Founder and Principal Read full review	No answers on this topic
Support Rating	For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep. Incentivized Verified User Anonymous Read full review	No answers on this topic
Online Training	The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need. Incentivized Cindy Arco Public Relations Manager, Florida Region Read full review	No answers on this topic
Implementation Rating	There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it). Susan Tull Founder and Principal Read full review	No answers on this topic
Alternatives Considered	I found Cision [Communications Cloud] to be much more simple to use, and it offers the ability to track [a] wider array of media placements without additional fees attached to it. Now that it has incorporated TVEyes, it can offer print, online, radio, and TV tracking nationwide. This is [crucial] because very often your institution or company could be referenced in a variety of ways, nationally or briefly, on local TV/radio, and you would have no way of knowing about it. Incentivized Lou Corsaro Managing Director, Public Relations Read full review	Coosto is more powerful than the version of Hootsuite we used. MM Margaret Massop Senior Social Media Manager Read full review
Scalability	Easy to use, but still room for improvement. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	It seems as though media pickups have overall been down this year, perhaps related to the COVID-19 pandemic. Cision Communications Cloud has enabled us to develop numerous localized media lists for press releases, especially on grant recipients. These localized press releases have generated the best pickups that go beyond our KPIs (key performance indicators). The ability to save media lists provide a great starting point for developing future lists. The "talking about" helps to see what media contacts are talking about, and whether they might potentially be interested in our news release. Incentivized Lynn Meadows Public Relations Manager Read full review	Positive impact on communications strategies. Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions. Incentivized Verified User Anonymous Read full review
ScreenShots	Cision Communications Cloud Screenshots	Coosto Screenshots