Cision Communications Cloud vs. Meltwater

Cision Communications Cloud

459 Reviews and Ratings

Meltwater

168 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Cision Communications Cloud	Score6.9 out of 10	N/A	CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.	N/A
Meltwater	Score8.1 out of 10	N/A	Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)	N/A

Pricing

Cision Communications Cloud

Meltwater

No answers on this topic

No answers on this topic

Pricing Offerings
Cision Communications Cloud	Meltwater
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Cision Communications Cloud	Meltwater
Considered Both Products	Cision Verified User Chose Cision Communications Cloud Cision [Communications Cloud] is a familiar platform that works well. Unfortunately, [in my experience], they do not offer the same cost alternatives as Prowly, for example. Incentivized Helpful? Ashley Taylor Senior Manager Marketing in Marketing at Allied Dispatch Solutions (Automotive, 201-500 employees) Chose Cision Communications Cloud Cision is by far less expensive dollar for dollar and does not demonstrate any lacking comparatively speaking. Where other platforms are difficult to navigate or make sense of, Cision is fairly straight forward. If you can use Facebook, you can use this. Additionally, it is … Incentivized Helpful? Christina Forrest Account Director in Marketing at Violet PR (Public Relations & Communications, 1-10 employees) Chose Cision Communications Cloud We selected Cision because it has many trade outlets and niche publications that are important for our clients to target. Incentivized Helpful? Lynn Meadows Public Relations Manager in Marketing at Meyocks (Public Relations & Communications, 51-200 employees) Chose Cision Communications Cloud While platforms like Meltwater seem impressive, functions like the "zip code radius" were important to us and weren't offered through those platforms. In addition, the price point seemed a lot higher with other platforms, especially if we wanted to track print clips (via … Incentivized Helpful? Verified User Chose Cision Communications Cloud I find Meltwater to be as user-friendly/easy to use as Cision, but the difference is in the number of metrics that Cision is able to capture and quantify (ie audience, UVPM, publicity value, etc). To be fair, I've also only started using Meltwater, but I prefer Cision because … Incentivized Helpful? Erin Witt, APR Content Strategist in Marketing at Willow Marketing (Marketing & Advertising, 11-50 employees) Chose Cision Communications Cloud It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated. Incentivized Helpful? Michael Puglia PR and Communications Manager in Marketing at 19 IDEAS (Public Relations & Communications, 11-50 employees) Chose Cision Communications Cloud The two programs were nearly identical—Cision was able to give us a better price. Moreover, the Cision database is much more robust, is more frequently updated, and has more impactful information thanks to the reporter notebooks tools. Additionally, Cision's customer service is … Incentivized Helpful? Andrew Still-Baxter Director, Communications in Marketing at Clover Health (Insurance, 201-500 employees) Chose Cision Communications Cloud I used Meltwater for a number of years and I felt like the database wasn't as good as Cision. Also, the salespeople at Meltwater were overly aggressive and unpleasant to work with. I've also used Muck Rack in the past, and while the media database is about as good, I didn't … Incentivized Helpful? Verified User Chose Cision Communications Cloud The ROI for Cision is better than Meltwater. Incentivized Helpful? Verified User Chose Cision Communications Cloud We picked it because of ease of use and we picked it because it has the largest media database. Incentivized Helpful? Emily Hartman Marketing Communications Manager in Marketing at KPA (Computer Software, 201-500 employees) Chose Cision Communications Cloud In truth, Meltwater's sales teams have always put me off. I used them for a short time and they weren't right for my organization then. I'm with a different company and I'm less sure now. Incentivized Helpful? Paige Finney Public Relations and Social Media Representative in Social Media at Jackson Marketing, Motorsports & Events (Marketing & Advertising, 51-200 employees) Chose Cision Communications Cloud We mainly use Meltwater for social and news listening. They listen on more social platforms overall than Cision. Incentivized Helpful? Kimberly Phan Senior Digital Strategist in Marketing at Antenna (Public Relations and Communications, 51-200 employees) Chose Cision Communications Cloud We've used Gorkana in the past, however, it was acquired by Cision. We've also used Meltwater which has a lot of Cision's core capabilities but at a lower price point. Incentivized Helpful? Verified User Chose Cision Communications Cloud Cision Communications Cloud is so much easier to use and the customer support is amazing. Meltwater is all about sales and not much about service. Incentivized Helpful? Verified User Chose Cision Communications Cloud Cision Communications Cloud gives you PR analytics that can keep up with the pace of the industry in the age of digital PR and allows users to quickly understand and organize the current landscape. Incentivized Helpful? Verified User Chose Cision Communications Cloud The functionality seemed to be on par with each other, but Cision Communications Cloud was the most consultative with the sales process and that's why they won my business. Incentivized Helpful? Verified User Chose Cision Communications Cloud The Cision boolean stunk and TrendKite bought us out of our platform. Which is why I assume Cision purchased TrendKite. Meltwater also does not have a great boolean or measurement platform. Unfortunately there is no option in this category that hits it out of the park and … Incentivized Helpful? Chris Raimondi Communications Coordinator at Atlanta United FC (Sports, 51-200 employees) Chose Cision Communications Cloud [The former] TrendKite seems to be the most user-friendly and pulls in the most coverage. With the exception of certain broadcast outlets and international outlets, we typically are able to track most of our coverage. Incentivized Helpful? Verified User Chose Cision Communications Cloud Cision (TrendKite)* has a more comprehensive list of media covered and is more user-friendly for me. Incentivized Helpful? Verified User Chose Cision Communications Cloud Cision Communications Cloud was cheaper and has a simpler interface. Data reports are well-formatted and can be sent to clients without editing or translation. Incentivized Helpful? Verified User Chose Cision Communications Cloud One of our big clients required us to get Cision Communications Cloud. Incentivized Helpful? Courtney Mellanby Media Analytics Manager in Social Media at Gregory FCA (Public Relations and Communications, 51-200 employees) Chose Cision Communications Cloud Cision Communications Cloud has a wider database for an affordable price, and their customer service is top-notch. Incentivized Helpful? Verified User Chose Cision Communications Cloud Overall I genuinely think that Cision Communications Cloud is a powerful tool, it's doing things that no other platform are doing. It provides valuable online data and information on what's hitting and what's not. I think integration with broadcast isn't great and I haven't … Incentivized Helpful? Elizabeth Greenfield Media and Communications Manager in Marketing at Actors Theatre of Louisville (Performing Arts, 51-200 employees) Chose Cision Communications Cloud We switched from Meltwater last year. The only thing we miss is the daily mentions newsletter. But Cision Communications Cloud's dashboard and customer service are far superior. Incentivized Helpful? Verified User Chose Cision Communications Cloud Cision Communications Cloud / TrendKite offered better reporting and better UI. We still rely upon Vuelio media monitoring however, as this is more robust and reliable than Cision Communications Cloud. Incentivized Helpful?	Meltwater Verified User Chose Meltwater I believe they are fairly evenly matched, Meltwater has better search options but it really goes back and forth on who has the most updated contacts. Incentivized Helpful? Verified User Chose Meltwater I started using Meltwater because of a client. I do find it much easier to use than Cision. I hear good things about Muck Rack and recently had a demo. That's probably the one I would use if I were to leave Meltwater. Cision has always been difficult to use, in my opinion. Incentivized Helpful? Verified User Chose Meltwater We actually use both Cision and Meltwater Media Intelligence Platform. I prefer Cision over Meltwater Media Intelligence Platform in that the analytics are better, plus the competitor tracking has made my job SO much easier. After working with the customer service/technical … Incentivized Helpful? Verified User Chose Meltwater [In my opinion,] Meltwater [Media Intelligence Platform]'s media database simply doesn't stack up to what Cision offers. It doesn't matter how nice the interface is if the data included in the database you're pulling from isn't complete or well organized. Cision can be clunky, … Incentivized Helpful? Verified User Chose Meltwater Meltwater has worse customer service, business model, pricing system and search engine Incentivized Helpful? Abbey Dufoe Web Producer in Social Media at Climate Central, Inc. (Media Production, 11-50 employees) Chose Meltwater We love Meltwater for all the extra features, with the abilities to customize. A lot of other PR software doesn't allow for that kind of drill-down, so I really appreciate that from Meltwater. Incentivized Helpful? Verified User Chose Meltwater The customer service was the number one thing that set Meltwater apart from Cision. At Meltwater we have a designated team that we can turn to for questions and they respond promptly and professionally. We received the training on the platform that we needed and we are always … Incentivized Helpful? Wesley Polk Lucas Communications Manager in Marketing at Visit Frisco (Hospitality, 11-50 employees) Chose Meltwater I feel that the Meltwater platform is much more user-friendly and Meltwater's customer service was superbly higher than that of Cision's. Note: my experience with Cision was more than 3 years ago. Incentivized Helpful? Verified User Chose Meltwater I switched from Cision to Meltwater mainly for the customer service experience. I felt like the only time I was contacted by Cision was to add additional features to my account. Rather than receiving customer service calls, I was receiving sales calls. When it was time for … Incentivized Helpful? Logan Stewart Public Relations and Community Manager in Marketing at OrthoCarolina (Medical Practice, 1001-5000 employees) Chose Meltwater Meltwater overall has better customer service. As I am not the most adept with technology I contact them frequently and they are very responsive and immediate to try to set up trainings with me. They seem to be working hard to improve their media contacts and overall platform. M… Incentivized Helpful? Verified User Chose Meltwater Meltwater is a far better solution for us. They are less expensive, their software is faster, their dashboards and user interface are easier to navigate, their data is more complete, and their customer service is far superior. Incentivized Helpful? Verified User Chose Meltwater It's a somewhat simple solution compared to other offerings, which has been ideal for us at this stage. As we begin to ramp up PR we'll likely look for a more robust offering that allows for more measurement and data in general. Has suited us well while we were earlier stage Incentivized Helpful? Jessica Herrera Media Specialist in Marketing at Center for Biological Diversity (Environmental Services, 51-200 employees) Chose Meltwater Ultimately all of these resources have pluses and minuses. Meltwater is relatively expensive for the service provided, but it does track and collect media hits that are missed in other similar platforms. Incentivized Helpful? Verified User Chose Meltwater Meltwater is definitely a more versatile tool than Cision. Cision's main purpose is to search for media contacts and create media lists, which it does a really good job of. I'm very comfortable with Cision which is why I use it even though Meltwater has this feature in addition … Incentivized Helpful? Verified User Chose Meltwater Very reliable and easy to use for a great price! Incentivized Helpful? Ahrim Nam PR Coordinator in Marketing (Marketing and Advertising, 501-1000 employees) Chose Meltwater Meltwater far exceeds Compete PRO because Compete never generated robust reports for us. It only allowed us to look up certain circulation numbers. Incentivized Helpful? Verified User Chose Meltwater We decided that we would use Meltwater in addition to using Cision PR Software. While Cision PR Software is a valuable tool for researching and contacting journalists, it did not offer us the same ability to search for clippings in traditional and across social media. … Incentivized Helpful? Verified User Chose Meltwater Cision didn't have the greatest technology media database either, but it was better than Meltwater. Overall, Cision provided better "presentation" tools (e.g., I could export a clip report or a media list in PDF that looked very professional). WIth Meltwater, I only get an ugly … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

User Ratings
	Cision Communications Cloud	Meltwater
Likelihood to Recommend	8.6 (279 ratings)	8.0 (73 ratings)
Likelihood to Renew	7.0 (17 ratings)	8.0 (9 ratings)
Usability	7.0 (53 ratings)	9.0 (4 ratings)
Availability	9.1 (2 ratings)	10.0 (1 ratings)
Performance	9.1 (2 ratings)	- (0 ratings)
Support Rating	9.0 (192 ratings)	7.5 (28 ratings)
In-Person Training	- (0 ratings)	8.0 (1 ratings)
Online Training	8.0 (3 ratings)	8.0 (1 ratings)
Implementation Rating	10.0 (3 ratings)	6.1 (2 ratings)
Product Scalability	7.3 (1 ratings)	- (0 ratings)
Vendor post-sale	9.1 (1 ratings)	1.0 (1 ratings)
Vendor pre-sale	9.1 (1 ratings)	9.1 (1 ratings)