Clearcode 7suite vs. Lotame

Lotame

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Clearcode 7suite	Score 9.0 out of 10	N/A	7suite is a fully customizable data management stack consisting of a data management platform (DMP), tag manager, and content personalization engine. 7suite is designed for Ad Tech & MarTech companies wanting to build a custom data management platform (DMP) to meet specific business needs. The vendor says they can incorporate an organization’s proprietary software and algorithms, integrations, and business logic into a custom solution to make it 100% unique to their…	N/A
Lotame	Score 8.8 out of 10	N/A	Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).	N/A

Pricing

Clearcode 7suite

Lotame

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Clearcode 7suite	Lotame
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Required

No setup fee

Additional Details

Most DMPs charge monthly usage charges on top of subscription fees, which can add up into the tens of thousands of dollars per month. With 7suite, you’ll only pay for the technology and services – we don’t charge any commissions, data usage fees or per-customer account charges.

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More Pricing Information

Community Pulse
	Clearcode 7suite	Lotame
Considered Both Products	Clearcode 7suite No answer on this topic	Lotame Verified User Anonymous Chose Lotame We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / … Incentivized Helpful? Trevor Patch Marketing Technologist Chose Lotame Having used other DMPs, I would consider Lotame to be a leader in the field. The full control and flexibility of tagging and creating a taxonomy within the system allows more granular reporting. Lotame's usage of affinities to help identify interest segments is also something … Incentivized Helpful? Jim Cairl Director, Online Advertising and Operations Chose Lotame Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us". Lotame offered the most service at the … Incentivized Helpful? Verified User Anonymous Chose Lotame There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world. Incentivized Helpful?

Features

Clearcode 7suite

Lotame

Data Collection

Comparison of Data Collection features of Product A and Product B
	Clearcode 7suite - Ratings	Lotame 6.3 Ratings 25% below category average
Collection of first-party data	00 Ratings	6.00 Ratings
Collection of third-party data	00 Ratings	9.00 Ratings
Access to Third-party Data Providers	00 Ratings	4.00 Ratings

Data Classification

Comparison of Data Classification features of Product A and Product B
	Clearcode 7suite - Ratings	Lotame 7.7 Ratings 7% below category average
Audience taxonomy	00 Ratings	7.00 Ratings
Tag Management	00 Ratings	8.00 Ratings
Data Analysis Dashboard	00 Ratings	8.00 Ratings

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Clearcode 7suite - Ratings	Lotame 6.0 Ratings 28% below category average
Data Transfer	00 Ratings	5.00 Ratings
DSP integration	00 Ratings	7.00 Ratings

DMP Analytics

Comparison of DMP Analytics features of Product A and Product B
	Clearcode 7suite - Ratings	Lotame 6.5 Ratings 20% below category average
Campaign Analytics	00 Ratings	6.00 Ratings
Audience Analytics	00 Ratings	7.00 Ratings

Best Alternatives
	Clearcode 7suite	Lotame
Small Businesses	MediaMath Score 7.4 out of 10	MediaMath Score 7.4 out of 10
Medium-sized Companies	Adobe Real-Time CDP Score 8.1 out of 10	Adobe Real-Time CDP Score 8.1 out of 10
Enterprises	Adobe Real-Time CDP Score 8.1 out of 10	Adobe Real-Time CDP Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Clearcode 7suite	Lotame
Likelihood to Recommend	- (0 ratings)	8.0 (0 ratings)
Support Rating	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	Clearcode 7suite	Lotame
Likelihood to Recommend	No answers on this topic	Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged. Incentivized Trevor Patch Marketing Technologist Read full review
Pros	No answers on this topic	Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building. Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful. We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well. Incentivized Jim Cairl Director, Online Advertising and Operations Read full review
Cons	No answers on this topic	Platform can be slow at times Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	Lotame has been an excellent partner with MMP Incentivized Samantha Anis, CPA, CMA Senior Accountant Read full review
Alternatives Considered	No answers on this topic	We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements. Incentivized Verified User Anonymous Read full review
Return on Investment	No answers on this topic	Helped us increase data revenue via their unbranded exchange. Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns. Verified User Anonymous Read full review
ScreenShots	Clearcode 7suite Screenshots