ClickFunnels vs. Instapage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickFunnels
Score 7.5 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
Pricing
ClickFunnelsInstapage
Editions & Modules
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Offerings
Pricing Offerings
ClickFunnelsInstapage
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
ClickFunnelsInstapage
Considered Both Products
ClickFunnels
Chose ClickFunnels
ClickFunnels is second to none. The other software companies trying to replicate ClickFunnels do not even come close. ClickFunnels' ease of use over their competitors is levels above. Also, ClickFunnels' Live support line is quick, get the job done every time and goes over and …
Chose ClickFunnels
Clickfunnels makes it easier to create to multi-step funnels, when compared to creating single pages and linking via manual URLs and redirects etc with Wordpress
Chose ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing …
Chose ClickFunnels
ClickFunnels has been the easiest solution when it comes to building sales funnels. I have also been using them for a very long time, so the time it takes to learn a new software is not worth it for me. ClickFunnels has all the solutions at the moment.
- It is simple to use.
- …
Chose ClickFunnels
I really don't use Leadpages all that much and it's quite a bit different than ClickFunnels. Leadpages were used to track leads from my email campaigns but I never really had any call to action, ClickFunnels has a specific set of steps that I want the prospect to take at that …
Chose ClickFunnels
They've done a great job of centralizing tools such as checkout order forms, form submissions, easy-to-use drag-and-drop editor, and email automation all in one tool. ClickFunnels is an overall hefty funnel software and was our game-changer when we first launched it.
Chose ClickFunnels
Kajabi is far superior to CF when it comes to delivering course content to an audience, but CF has a much bigger community and support network. CF has developed a legacy of building funnels, where Kajabi has just added the feature to its stack. There's a ton you can do with …
Chose ClickFunnels
ClickFunnels has everything that all three of those competitors offer (WordPress, Leadpages, and Kajabi). They have a good landing page editor with many templates, you can use custom code/HTML if necessary to go beyond the WYSIWYG page editor, you can create a full-function …
Chose ClickFunnels
This was my first funnel usage and very happy with it. It was great in terms of support, and I guarantee if you have the knowledge or experience of funnels already, you'll be that successful. But unfortunately, I can't compare them to anyone else, never had the opportunity …
Chose ClickFunnels
Infusionsoft has a better campaign builder, but lacks the ease and customization of ClickFunnels' page builder, and you can't create a series of pages like you can in ClickFunnels.

Overall, Infusionsoft is way more robust, but ClickFunnels makes a great sidekick to a CRM that …
Chose ClickFunnels
Although I believe they serve different purposes since HubSpot has a website builder, I can easily say that ClickFunnels can build pages much better than HubSpot. HubSpot's magic is in their CRM, which is connected to their automated intelligence that reports metrics in an easy …
Chose ClickFunnels
ClickFunnels is a more robust option with more features and functionality. It's more expensive, but it's worth it if you need the extra features and your in-house web-development resources are limited. There's also a strong Facebook community to tap into for advice and guidance …
Chose ClickFunnels
  • Ontraport is too hard and far more complicated than ClickFunnels.
  • Samcart - took a test drive but no training, bad funnel support, and there wasn't email automation.
  • Unbounce - less expensive, but you give up flexibility, features, and a terrible payment gateway option, no email …
Chose ClickFunnels
We use Builderall now, and it's been such a better upgrade for our business. We even recommend it to clients, too and help them use it and get the most out of it.
Chose ClickFunnels
The biggest alternative I am familiar with to ClickFunnels is Leadpages. I felt Leadpages was nice overall, and it is more cost-effective than ClickFunnels. It had drag-and-drop, and also templates to use. However, to me Leadpages felt like another piece in a giant web I was …
Chose ClickFunnels
The other programs have similar features and all work to capture leads and grow a business. The difference is the marketing support training behind the platforms. Since I have learned from people inside ClickFunnels, I feel the software makes the most sense for me.
Chose ClickFunnels
I have been on Thinkific, Udemy, MailChimp, Teachable, and had to jump to too many other places. I get distracted doing that.
Chose ClickFunnels
Clickfunnels and GetResponse - I actually prefer the user experience of GetResponse (easier navigation, more standard spacing and design), but I'd still choose Clickfunnels over GetResponse because of the user community and replicable templates.
Wishpond - I would choose …
Chose ClickFunnels
ClickFunnels is not only a funnel builder but there are a lot of other extra features at the same price of their competitors with fewer features. Also, they have a young team and a lot of communities online where you can interact and get tips from to create the most powerful …
Chose ClickFunnels
I used the Ontraport landing page system for a couple of months and was really unhappy with the way it integrated with my email system and wasn't very customizable. Squarespace has an extremely limited capacity for landing pages and email/funnel integrations. Basically, the two …
Chose ClickFunnels
We now work with Hubspot, as we needed a full marketing automation platform. ClickFunnels outperformed Leadpages in terms of functionality and price, but underperformed in terms of drag and drop builder and design elements.
Chose ClickFunnels
ClickFunnels is the easiest to use. You don't need to be a developer or designer to create good looking funnels that convert. Our entire team uses it. It's easy to integrate with other tools and payment processors. They provide a wide range of template funnels you can use for …
Chose ClickFunnels
Definitely, ClickFunnels stands out from other landing page builders because it's a very robust and solid application. The way the whole app is built makes you more confident when creating a campaign that needs to hold traffic the right way. The customer service is a plus and …
Chose ClickFunnels
I have used other landing page services before - LeadPages, Infusionsoft, Unbounce, WordPress, among others to utilize funnels in our business. The easiest to use for us was ClickFunnels. Along with the mentorship, the ease of use of the product, and the success of the product, …
Chose ClickFunnels
I left Ontraport before the end of my free trial because it wasn't intuitive or flexible in creating landing pages. That was an immediate deal breaker for me.
Instapage
Chose Instapage
Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all …
Chose Instapage
I prefer Unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean …
Chose Instapage
The Instapage editor is super flexible and easy to use. You can move any element to any spot on the canvas. Instapage and Unbounce have better editors when it comes to flexibility and control. Leadpages and HubSpot offer visual drag-and-drop design but both of them are more …
Chose Instapage
We also use MailChimp's new functionality to build landing pages. It has some advantages since we use MailChimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative …
Chose Instapage
Reviews were good and functionality was decent for the price.
Chose Instapage
I know there are a lot of options for building quick landing pages out there, but Instapage makes it so easy to use. Think of them like Apple, the clean, friendly, easy to use option. Everyone else seems to make this a little more complex than I think it needs to be.
Chose Instapage
Instapage is easier to build pages, but does not have all the integrated functionality that SharpSpring has.
Chose Instapage
Instapage is much more user-friendly than landingi, and is much less glitchy than Wix. As such, Instapage is likely the strongest and most productive for ROI of all of the landing page software solutions. Would strongly recommend this, despite the higher price tag, it is well …
Chose Instapage
Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our …
Chose Instapage
Optimizely - More expensive and responsive functionality is less reliable. The WYSIWYG editor is also a little more difficult to use and many times requires custom coding for desired experience. The A/B testing tools are a little more sophisticated, but Instapage is sufficient …
Chose Instapage
I found Instapage and Leadpages similar in a lot of ways. Both are good solutions. Instapage has a little better of a drag n drop builder. A little more flexible. Leadpages actively restricted form embed code to upsell their integration packages. Not cool IMO.
Chose Instapage
Clickfunnels for more complex funnels and sales pages, Insatpage for simple opt ins, and I use dont use leadpages at all in anymore. It just didn't have the quality and I customization I was looking for.
Chose Instapage
When we first realized we needed a way to build landing pages for our ad campaigns, Instapage was one of the first products we came across. With the CMS we use, we have outside developers who help manage the back end of the site. It was not in our budget to have them create our …
Chose Instapage
Instapage is the easiest to use. It is also the cheapest. Instapage is the most flexible for customizing the mobile versions of your page (you can make changes on the mobile version without ever having it change the desktop version without you knowing). It also seems to be the …
Chose Instapage
Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in Wordpress more and more (because we have more skill and resources) and implementing the landing page page builder in Sharpspring, if we got into a pinch …
Chose Instapage
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main …
Chose Instapage
I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was LeadPages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages …
Chose Instapage
GetResponse is a little easier to use and see how pages work out across the different devices, and it is significantly more expensive than GetResponse. However, it is much more affordable than Sales Engine and Callidus Cloud Marketing Automation - which are full marketing …
Chose Instapage
We are SharpSpring clients and love many aspects of their marketing automation platform. Because their landing page features and functionality need some refining, we still use Instapage frequently to service our clients' needs. We plan to use Instapage for as long as we need to …
Chose Instapage
Used ION Interactive. Instapage is much easier to use than ION, but doesn't feel as powerful, which is great for nimble campaigns.
Chose Instapage
I've used OptimizePress as well, but I like the ease of editing even more with Instapage, and there are a lot of great templates and preloaded dummy content.
Chose Instapage
Use Optimizely - similar product, better company.
Chose Instapage
Before finding Instapage, we used literally every landing page builder out there. NONE of them offered a free getting started plan. They all want to take your credit card and hold a deposit hostage in case you don't like their system. Well I NEVER try anything without a free …
Features
ClickFunnelsInstapage
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
ClickFunnels
1.9
Ratings
106% below category average
Instapage
7.6
Ratings
20% above category average
Landing page A/B testing:2.10 Ratings8.00 Ratings
Dynamic page text replacement1.70 Ratings7.30 Ratings
Real-time analytics dashboard2.00 Ratings8.00 Ratings
SEO tools1.80 Ratings7.70 Ratings
Optimization recommendations1.70 Ratings7.00 Ratings
Best Alternatives
ClickFunnelsInstapage
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickFunnelsInstapage
Likelihood to Recommend
2.4
(0 ratings)
7.7
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
8.0
(0 ratings)
Support Rating
10.0
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
ClickFunnelsInstapage
Likelihood to Recommend
If you're wanting to do some digital advertising on Google, Facebook, Instagram, LinkedIn, or another network, and need a tool to quickly create landing pages on your own. This is a fairly affordable tool to get that done, and it has some nice gizmos and gadgets to make your pages look and function great. It's also a great tool if you have digital products to sell online such as courses, eBooks, or consulting services. You can easily set up sales funnels to capture leads with some content and then upsell them with a "ladder" of products.
Read full review
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
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Pros
  • Intuitive Workflows: ClickFunnels makes it very easy for a non-technical person to build a gated content or other opt-in workflow. We’ve tried many different platforms, and ClickFunnels was definitely the easiest to use with the least learning curve.
  • Built-in shopping cart and e-commerce features: Other softwares require an integration or custom coding; ClickFunnels keeps the process in-house, which saved us a huge headache.
  • All-In-One Solution: ClickFunnels has the functionality of multiple pieces of software at one low price. We were able to keep our costs down and our process streamlined into one product.
  • Lots of training materials: from the YouTube channel to the guides and templates, ClickFunnels sets you up for success with all the tools to get you up and running fast.
Read full review
  • I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
  • Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
  • They are constantly working on improvements to the interface and additional features.
Read full review
Cons
  • The initial setup can be confusing and a little time-consuming. The best thing we have learned is to not try to start a client from scratch with ClickFunnels, ideally, they should already be using it.
  • The only other thing is integrating ClickFunnels in with a clients Domain, which can take some backend development.
Read full review
  • Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
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Likelihood to Renew
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
Read full review
No answers on this topic
Usability
It's decent, but the interior user experience and end user experience needs a lot of improvement. I would want some UX individuals to go through the site and make specific recommendations and changes: User navigation, user experience feels a bit cheap. It needs to be standardized with spacing, and sometimes the platform can be buggy as well. The user does need some education to use it - straight out of the box, it may or may not make sense
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I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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Support Rating
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
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Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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Implementation Rating
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
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No answers on this topic
Alternatives Considered
ClickFunnels is second to none. The other software companies trying to replicate ClickFunnels do not even come close. ClickFunnels' ease of use over their competitors is levels above. Also, ClickFunnels' Live support line is quick, get the job done every time and goes over and above to get it fixed right the first time. And there rarely is anything wrong other than something you have created.
Read full review
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
Read full review
Return on Investment
  • My clients make more money with it than without it
  • Other builders aren't necessarily better...we've tried and keep coming back to CF
  • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
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  • My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
  • Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
  • I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
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ScreenShots

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.