Instapage

Instapage

56 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Instapage	Score7.6 out of 10	Mid-Size Companies (51-1,000 employees)	Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.	$99 per month per user

Pricing

Instapage

Create: $99
per month 15,000 unique monthly visitors
Optimize: starting at $199
per month starting with 30,000 unique monthly visitors
Convert: Custom Pricing

Pricing Offerings
Instapage
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

20% discount for annual pricing.

Community Pulse
Key User Insights
	Instapage
Considered Both Products	airSlate, Inc Michael Dell'Arciprete Marketing Director in Marketing at People's Trust Insurance (Insurance, 501-1000 employees) Chose Instapage Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all … Incentivized Helpful? Darian Rawson Senior Designer Developer in Marketing at AdventHealth (Design, 10,001+ employees) Chose Instapage I prefer unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean … Incentivized Helpful? Verified User Chose Instapage The Instapage editor is super flexible and easy to use. You can move any element to any spot on the canvas. Instapage and unbounce have better editors when it comes to flexibility and control. Leadpages and HubSpot offer visual drag-and-drop design but both of them are more … Incentivized Helpful? Rajiv Chidambaram, BE, MBA Marketing Manager in Marketing at Dye & Durham Corporation (Information Technology and Services, 201-500 employees) Chose Instapage We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative … Incentivized Helpful? Verified User Chose Instapage Reviews were good and functionality was decent for the price. Incentivized Helpful? Chris Lesner Founder & CEO in Marketing at Project World Impact (Internet, 11-50 employees) Chose Instapage I know there are a lot of options for building quick landing pages out there, but Instapage makes it so easy to use. Think of them like Apple, the clean, friendly, easy to use option. Everyone else seems to make this a little more complex than I think it needs to be. Incentivized Helpful? Brad Meinen Marketing Technologist in Marketing at Qualbe Marketing Group (Marketing and Advertising, 51-200 employees) Chose Instapage Instapage is easier to build pages, but does not have all the integrated functionality that SharpSpring has. Incentivized Helpful? Verified User Chose Instapage Instapage is much more user-friendly than Landingi, and is much less glitchy than Wix. As such, Instapage is likely the strongest and most productive for ROI of all of the landing page software solutions. Would strongly recommend this, despite the higher price tag, it is well … Incentivized Helpful? Josh Summerhays VP of Product Development in Product Management at Elevated Worldwide (Professional Training & Coaching, 1-10 employees) Chose Instapage Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our … Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst in Marketing at Traffic Digital Agency (Marketing and Advertising, 11-50 employees) Chose Instapage Optimizely - More expensive and responsive functionality is less reliable. The WYSIWYG editor is also a little more difficult to use and many times requires custom coding for desired experience. The A/B testing tools are a little more sophisticated, but Instapage is sufficient … Incentivized Helpful? Austin Schmidt Founder + Chief Solution Builder in Marketing at Marketer as a Service (Marketing and Advertising, 1-10 employees) Chose Instapage I found Instapage and Leadpages similar in a lot of ways. Both are good solutions. Instapage has a little better of a drag n drop builder. A little more flexible. Leadpages actively restricted form embed code to upsell their integration packages. Not cool IMO. Incentivized Helpful? Verified User Chose Instapage ClickFunnels for more complex funnels and sales pages, Insatpage for simple opt ins, and I use dont use Leadpages at all in anymore. It just didn't have the quality and I customization I was looking for. Incentivized Helpful? Verified User Chose Instapage When we first realized we needed a way to build landing pages for our ad campaigns, Instapage was one of the first products we came across. With the CMS we use, we have outside developers who help manage the back end of the site. It was not in our budget to have them create our … Incentivized Helpful? Vicki Starinsky Associate Broker in Sales (Real Estate, 51-200 employees) Chose Instapage I’ve used single page websites through Market Leader, Commissions Inc Incentivized Helpful? McKay Salisbury Advertising Manager in Marketing at Elemerce (Retail, 11-50 employees) Chose Instapage Instapage is the easiest to use. It is also the cheapest. Instapage is the most flexible for customizing the mobile versions of your page (you can make changes on the mobile version without ever having it change the desktop version without you knowing). It also seems to be the … Incentivized Helpful? Josh Manfredi Marketing Automation Manager in Marketing at Ryonet \| ScreenPrinting.com (Printing, 51-200 employees) Chose Instapage Easier to use and publish. Quicker from point A to point B. Incentivized Helpful? Jan Michael Aldea Founder in Corporate at Go Left Marketing (Marketing and Advertising, 1-10 employees) Chose Instapage Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in WordPress more and more (because we have more skill and resources) and implementing the landing page page builder in SharpSpring, if we got into a pinch … Incentivized Helpful? Tamara Newman Director of Marketing in Marketing at Core Digital Media (Internet, 11-50 employees) Chose Instapage HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main … Incentivized Helpful? Grace Conyers Founder, CEO at Founder, CEO Insanitek Research and Development (Research, 1-10 employees) Chose Instapage I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was Leadpages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages … Incentivized Helpful? Meredith Oakes Marketing Director in Marketing at SpeakWrite (Information Technology and Services, 11-50 employees) Chose Instapage GetResponse is a little easier to use and see how pages work out across the different devices, and it is significantly more expensive than GetResponse. However, it is much more affordable than Sales Engine and Callidus Cloud Marketing Automation - which are full marketing … Incentivized Helpful? Susan Aldea Founder & CEO in Marketing at Go Left Marketing (Marketing and Advertising, 1-10 employees) Chose Instapage We are SharpSpring clients and love many aspects of their marketing automation platform. Because their landing page features and functionality need some refining, we still use Instapage frequently to service our clients' needs. We plan to use Instapage for as long as we need to … Incentivized Helpful? Ryan Olsen 📱 Digital Content Specialist in Marketing at Sikich (Accounting, 501-1000 employees) Chose Instapage Used ION Interactive. Instapage is much easier to use than ION, but doesn't feel as powerful, which is great for nimble campaigns. Incentivized Helpful? Tarzan Kay Kalryzian Conversion Copywriter in Marketing at Health and Wellness Industry (Writing and Editing, 1-10 employees) Chose Instapage I've used OptimizePress as well, but I like the ease of editing even more with Instapage, and there are a lot of great templates and preloaded dummy content. Incentivized Helpful? Verified User Chose Instapage Use Optimizely - similar product, better company. Incentivized Helpful? Eric Cozart President in Corporate at DirtCheap Startup MasterMind (Management Consulting, 1-10 employees) Chose Instapage Before finding Instapage, we used literally every landing page builder out there. NONE of them offered a free getting started plan. They all want to take your credit card and hold a deposit hostage in case you don't like their system. Well I NEVER try anything without a free … Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Instapage

Comparison of SEO and Conversion Optimization features of Instapage
Feature	Instapage 7.6 3 Ratings
Landing page A/B testing:	8.03 Ratings
Dynamic page text replacement	7.33 Ratings
Real-time analytics dashboard	8.03 Ratings
SEO tools	7.73 Ratings
Optimization recommendations	7.03 Ratings

User Ratings
	Instapage
Likelihood to Recommend	7.7 (28 ratings)
Usability	8.0 (2 ratings)
Support Rating	9.1 (1 ratings)