Close CRM vs. Ontraport

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Close CRM
Score 9.9 out of 10
N/A
Close.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.
$9
per month (paid annually) per user
Ontraport
Score 9.0 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.N/A
Pricing
Close CRMOntraport
Editions & Modules
Solo
$9
per month (paid annually) per user
Essentials
$35
per month (paid annually) per user
Growth
$99
per month (paid annually) per user
Scale
$139
per month (paid annually) per user
No answers on this topic
Offerings
Pricing Offerings
Close CRMOntraport
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsThe pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
Close CRMOntraport
Considered Both Products
Close CRM
Chose Close CRM
For a specific sales team, Close performs better sales tracking and email and SMS management, with a fresh and modern interface, making the team's work more comfortable, with a holistic (but not complete) tracking and reporting of the data. Helping to improve the performance of …
Chose Close CRM
All the same features and more in a much better user experience. Lots of integrations of Salesforce require a dedicated employee just to manage Salesforce and make changes. Close just works out of the box and is easy to change and customize.
Chose Close CRM
Salesforce was actually a good platform but it was a bit expensive for an organization that is in a growing stage. Close is relatively cheaper and has almost the same functionality as Salesforce. We've also tried a few other platforms, but nothing has been very beneficial or as …
Chose Close CRM
Pipedrive was great for us for a long time. We used it for over 4 years. Our product and process was simple. When things got more complex, we needed something that could handle our growing needs and Pipedrive kept falling short. We built our own custom solution in Airtable …
Chose Close CRM
I have not used any alternatives. This was selected based on ease of use, necessary functionality to address our needs, and affordability.
Chose Close CRM
Close.io does a lot more than HubSpot CRM for a lower price. The most important difference is that I can search for prospects by the notes I created and by prior activity. But, I cannot do this in HubSpot, although it seems like it should be a very basic feature.
Chose Close CRM
Close.io strikes an important balance between power (features / functionality) and simplicity, making it an enjoyable and powerful platform to use. It's also priced favorably to Salesforce.
Ontraport
Chose Ontraport
We used it because it was recommended by other coaching companies.
It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program.
Chose Ontraport
We initially selected Ontraport based on the seemingly quality reviews. While they are priced much higher than their competitors, we initially took that as a positive. Perhaps the price tag hinted at better service, more robust features and superiority deliverability.

None of …
Chose Ontraport
They are all different. Hubspot is great but doesn't have the checkout and sales tools. Active Campaign Rocks, but it doesn't have sales and checkouts. Infusionsoft has everything like Ontraport but the support is not where it should be and you have to invest in 3rd party addon …
Chose Ontraport
It let me combine everything into one & have greater control over the whole process of everything, instead of having it scattered apart.
Chose Ontraport
ONTRAPORT does a couple things far better than the competition like having all of its functionality on one platform. Some competitors offer both internal tracking and external marketing but require logins to their other software to access these features. Additionally, the …
Chose Ontraport
I think ONTRAPORT is a decent platform for smaller companies to grow into. It's not as complex as Infusionsoft, and I do feel like you'll use more of it than you would Infusionsoft as a business owner and marketer. I probably wouldn't recommend it to a startup, though because …
Chose Ontraport
ONTRAPORT's email builder easily outstrips that of GetResponse. Overall, ONTRAPORT's UI, capabilities, editors, and overall user experience are just clearly superior to those of GetResponse. GetResponse appears to be quickly becoming outdated in such a fast-moving market. We …
Chose Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Chose Ontraport
I chose Ontraport over Infusionsoft because I believe it is just as powerful but less confusing.
Chose Ontraport
More efficient...email management + CRM all in one.
Chose Ontraport
Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks …
Chose Ontraport
I evaluated Infusionsoft. I picked ontraport because I liked their marketing and support staff.
Chose Ontraport
ONTRAPORT allows automation and having the best of ShoppingCart and Aweber in one package. Beside the fact that ONTRAPORT doesn't handle inventory as ShoppingCart does, we still love the ability to have one source to manage our products and customers in one location.
Chose Ontraport
Infusionsoft - I chose ONTRAPORT over Infusionsoft because I could make it match up to my clients processes easier. I value the flexibility. On the flip side, Infusionsoft has some eCommerce integration and pre-configured solutions that are appealing.

VTrenz, Marketo, Silverpop …
Chose Ontraport
I really liked the robust features presented in a way that made sense to me. I needed a higher level system that I could understand how to use with little or no ramp-up time.
Chose Ontraport
ONTRAPORT was 1000% superior to customer.io - I feel CI was made by techie people who never learned online marketing. I didn't use Infusionsoft long enough to really see which is better.
Chose Ontraport
I have used AWebber, Digital Access pass, MailChimp, and Constant Contact. Ontraport is a more feature-rich product, but I assess that their lack of attention to detail, poor usability, low quality, and missing the underlying purpose of their customer's usage of the product are …
Chose Ontraport
Infusionsoft. I picked OAP because there was no $2,000 training fee, pricing seemed fairly reasonable, and features were a good match.
Features
Close CRMOntraport
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Close CRM
8.9
Ratings
14% above category average
Ontraport
-
Ratings
Customer data management / contact management8.00 Ratings00 Ratings
Workflow management7.70 Ratings00 Ratings
Territory management8.00 Ratings00 Ratings
Opportunity management10.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.30 Ratings00 Ratings
Contract management10.00 Ratings00 Ratings
Interaction tracking8.30 Ratings00 Ratings
Channel / partner relationship management9.70 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Close CRM
8.5
Ratings
12% above category average
Ontraport
-
Ratings
Case management8.00 Ratings00 Ratings
Call center management7.40 Ratings00 Ratings
Help desk management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Close CRM
9.0
Ratings
17% above category average
Ontraport
-
Ratings
Lead management8.70 Ratings00 Ratings
Email marketing9.30 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Close CRM
7.9
Ratings
4% above category average
Ontraport
-
Ratings
Task management8.30 Ratings00 Ratings
Billing and invoicing management10.00 Ratings00 Ratings
Reporting5.40 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Close CRM
7.5
Ratings
1% below category average
Ontraport
-
Ratings
Forecasting10.00 Ratings00 Ratings
Pipeline visualization8.00 Ratings00 Ratings
Customizable reports4.40 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Close CRM
8.6
Ratings
14% above category average
Ontraport
-
Ratings
Custom fields10.00 Ratings00 Ratings
Custom objects10.00 Ratings00 Ratings
Scripting environment8.00 Ratings00 Ratings
API for custom integration6.40 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Close CRM
8.0
Ratings
4% below category average
Ontraport
-
Ratings
Single sign-on capability8.00 Ratings00 Ratings
Role-based user permissions8.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Close CRM
10.0
Ratings
31% above category average
Ontraport
-
Ratings
Social data10.00 Ratings00 Ratings
Social engagement10.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Close CRM
6.4
Ratings
14% below category average
Ontraport
-
Ratings
Marketing automation6.40 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Close CRM
10.0
Ratings
31% above category average
Ontraport
-
Ratings
Mobile access10.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Close CRM
-
Ratings
Ontraport
9.0
Ratings
17% above category average
WYSIWYG email editor00 Ratings8.20 Ratings
Dynamic content00 Ratings10.00 Ratings
Ability to test dynamic content00 Ratings8.30 Ratings
Landing pages00 Ratings10.00 Ratings
A/B testing00 Ratings9.90 Ratings
Mobile optimization00 Ratings8.40 Ratings
Email deliverability reporting00 Ratings6.00 Ratings
List management00 Ratings10.00 Ratings
Triggered drip sequences00 Ratings9.80 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Close CRM
-
Ratings
Ontraport
5.5
Ratings
35% below category average
Lead nurturing automation00 Ratings7.10 Ratings
Lead scoring and grading00 Ratings2.40 Ratings
Data quality management00 Ratings2.60 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Close CRM
-
Ratings
Ontraport
7.7
Ratings
4% above category average
Calendaring00 Ratings6.20 Ratings
Event/webinar marketing00 Ratings9.30 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Close CRM
-
Ratings
Ontraport
7.1
Ratings
6% below category average
Social sharing and campaigns00 Ratings7.10 Ratings
Social profile integration00 Ratings7.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Close CRM
-
Ratings
Ontraport
9.3
Ratings
24% above category average
Dashboards00 Ratings10.00 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings10.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Close CRM
-
Ratings
Ontraport
7.3
Ratings
2% below category average
API00 Ratings3.00 Ratings
Role-based workflow & approvals00 Ratings9.00 Ratings
Customizability00 Ratings10.00 Ratings
Integration with Salesforce.com00 Ratings7.30 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.30 Ratings
Integration with SugarCRM00 Ratings7.30 Ratings
Best Alternatives
Close CRMOntraport
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Close CRMOntraport
Likelihood to Recommend
9.3
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
8.7
(0 ratings)
7.8
(0 ratings)
Performance
-
(0 ratings)
7.7
(0 ratings)
Support Rating
9.3
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
Close CRMOntraport
Likelihood to Recommend
Close is my #1 choice for sales teams, both inbound and outbound. The telephony features in Close are exceptional and they lead the Industry in features and innovation. The power dialer increases productivity by cutting down the manual time of physically dialing calls. All calls and interactions including SMS messages are automatically logged to the client's account within the CRM.
Read full review
Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Read full review
Pros
  • You can search for prospects by your activity & notes.
  • It helps automate the follow up process.
  • It ties cold emailing into a powerful CRM all in one portal.
Read full review
  • Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
  • CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
  • Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.
Read full review
Cons
  • Minor bugs? - Sometime when I'm replying to an account it attempts to send the email as a different user. Thankfully I've only missed it when sending internal emails!
Read full review
  • Ontraport is a very powerful and robust system capable of a great many things. The time it takes to get to know the program is a little intimidating. Don't get me wrong, you can get started right away, but a year in I know I am still not making the most of all Ontraport can do. I am UK based so access to their advanced trainings means international travel, maybe some online events could be initiated.
Read full review
Likelihood to Renew
No answers on this topic
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review
Usability
Close is a simpler platform to use when it comes to initiating email campaigns and managing leads. It has great visibility on opportunities and can be shared with specified users or can also be kept confidential. Close is not for someone who is very new to tools of its kind.
Read full review
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Read full review
Performance
No answers on this topic
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Read full review
Support Rating
Close's support team offers a really good service, they are always willing to help with whatever is needed or arises, they investigate everything they need to find a solution and give an answer as quickly as possible, their attitude is better and their optimism really helps in times of stress, they do a great job in record time.
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The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Read full review
In-Person Training
No answers on this topic
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
Implementation Rating
No answers on this topic
If you know your business, ONTRAPORT is easy
Read full review
Alternatives Considered
For a specific sales team, Close performs better sales tracking and email and SMS management, with a fresh and modern interface, making the team's work more comfortable, with a holistic (but not complete) tracking and reporting of the data. Helping to improve the performance of each agent and obtain better results. For all other campaigns we use the predictive dialers mentioned above, Close is better for tracking current customers and for warm leads.
Read full review
We used it because it was recommended by other coaching companies. It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program. You can easily create automations and rules to be notified when clients evolve in the program. It allows us to send them our messages at the right moment.
Read full review
Scalability
No answers on this topic
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Read full review
Return on Investment
  • Has allowed us to have full visibility into our pipeline
  • Has allowed us to automate lead entry and follow up, saving us tons of time and helping us to make sure we're not letting people slip through the cracks. This is done through the Zapier integration and new email sequences feature
Read full review
  • ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
  • Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
  • They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.
Read full review
ScreenShots

Close CRM Screenshots

Screenshot of the Close inboxScreenshot of a Sales Funnel Report in CloseScreenshot of the Call Assistant automatic transcription and summaryScreenshot of built-in calling in Close

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features