Ontraport

Score9 out of 10

42 Reviews and Ratings

What is Ontraport?

ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

Categories & Use Cases

Media

Manage, track, sort and add to a contact list

Design professional emails, forms and landing pages with block formats

Utilize the Support Center's in-depth advice on maximizing Ontraport's features

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Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 6.9
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.5
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.5

API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.1
Data quality management
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
Category average: 7.3
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4

Jonny Andrews View profile

Marketing in Marketing at MediaExotic (1-10 employees employees)

Pros

Sales department.
Ease of customer service contact.
Look/feel of email templates.

Cons

Deliverability.
Customer service.
Data tracking.
Pricing.
Communication.
Ease of use.
Trust.

Return on Investment

Repeat overcharges.
Unable to deliver daily messages.
Customer service not willing to solve problems.
Length of time each step takes.

Alternatives Considered

AWeber, GetResponse, Constant Contact, Mailchimp, MailerLite and 1ShoppingCart

Other Software Used

Shopify, AWeber, Zoom

Verified User

Employee in Customer Service (11-50 employees employees)

Use Cases and Deployment Scope

We have a coaching company. We use Ontraport for CRM, page editor, emailing, reporting, purchase product pages.

It allows all admin, operation, content and marketing team to work on it.

Ontraport accompanies to turn our prospects into clients and to access their informations at anytime. It is very convenient as we can easily personalize the tools to meet our needs.

Pros

Create purchasing pages
Email prospects & customers
Monitor data
Follow-up on our prospects that becomes customers

Cons

When creating groups there's some condition that can't be used together (we would like to use "OR" rather than "AND")
Allow multiple users to access to one automation at the same time (as viewers not editors)
Gather data on email deliverability

Return on Investment

We met our last sales objectives
We couldn't address all new members with their connexion informations (problem of email delivery they don't have answers to)
It allows us to send the right message to the right target

Alternatives Considered

Salesforce CMS

Other Software Used

Intercom, Stripe, WordPress

Matt Krause

IT in Information Technology at Big Ship Tech (1-10 employees employees)

Pros

Automation
Customer Service
Ease of use
Customization
3rd Party Integrations
API

Cons

Appointment settings and reminders (have to use Zapier to link with Google Calendar)
No mobile app

Return on Investment

Better automation means less work
No double handling data between departments anymore

Alternatives Considered

Pipedrive

Charles Kirkland View profile

Founder in Marketing at Kirkland Media Group (1-10 employees employees)

Pros

Dashboards for our daily stats.
The email follows up and broadcasts are simple and easy.
Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
Amazing email inboxing.

Cons

CRM could be better. It works but is not as robust as I would like. It works fine but I want more reporting.
The membership plug works fine but I want more details on what each member does and how they use the membership. I am sure I could find that but its not easy and I don't have time.
I don't really get the hang of the landing page builder. But that's me vs them.

Return on Investment

Its have been a great investment. We stayed with them for over 5 years.
Fast support is great. We don't waste time on chat when a 3 min call can fix it.
The real value is the support and everything just works as one system.

Alternatives Considered

HubSpot, ActiveCampaign, GetResponse and Infusionsoft by Keap

Other Software Used

HubSpot CRM, ActiveCampaign, AdStage

Jeremy Estes View profile

Chief Media Buyer in Marketing at 10xResponse (51-200 employees employees)

Pros

User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.

Cons

Wish they had more options for their forms. Would really like to use multi-step forms.
A lot of times their forms load slowly on the website. Would like to see them speed up their services.
Their broadcasting options are legacy. There are better options out there for sending broadcast messages.

Return on Investment

ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.

Alternatives Considered

ActiveCampaign, Drip from Leadpages and Infusionsoft

Other Software Used

Unbounce, Slack, Yext Knowledge Manager

Ontraport

What is Ontraport?

Categories & Use Cases

Media

Key Features

Top Performing Features

Dynamic content

Landing pages

List management

Areas for Improvement

API

Data quality management

Lead scoring and grading

Reviews

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Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Pros

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Return on Investment

Alternatives Considered

Other Software Used

Pros

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Return on Investment

Alternatives Considered

Other Software Used

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