Cognism vs. Crunchbase

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.1 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Crunchbase
Score 7.7 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
Pricing
CognismCrunchbase
Editions & Modules
No answers on this topic
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
Offerings
Pricing Offerings
CognismCrunchbase
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismCrunchbase
Features
CognismCrunchbase
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
-
Ratings
Crunchbase
9.2
18 Ratings
17% above category average
Advanced search00 Ratings8.017 Ratings
Identification of new leads00 Ratings8.016 Ratings
List quality00 Ratings10.016 Ratings
List upload/download00 Ratings9.012 Ratings
Ideal customer targeting00 Ratings10.015 Ratings
Load time/data access00 Ratings10.015 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
-
Ratings
Crunchbase
6.9
18 Ratings
12% below category average
Contact information00 Ratings7.015 Ratings
Company information00 Ratings8.018 Ratings
Industry information00 Ratings5.712 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
-
Ratings
Crunchbase
8.9
16 Ratings
18% above category average
Lead qualification process00 Ratings5.19 Ratings
Smart lists and recommendations00 Ratings9.013 Ratings
Salesforce integration00 Ratings10.07 Ratings
Company/business profiles00 Ratings10.015 Ratings
Alerts and reminders00 Ratings8.011 Ratings
Data hygiene00 Ratings10.012 Ratings
Automatic data refresh00 Ratings10.07 Ratings
Tags00 Ratings9.09 Ratings
Filters and segmentation00 Ratings9.013 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
-
Ratings
Crunchbase
4.3
4 Ratings
53% below category average
Sales email templates00 Ratings4.34 Ratings
Append emails to records00 Ratings4.34 Ratings
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CognismCrunchbase
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User Ratings
CognismCrunchbase
Likelihood to Recommend
8.5
(2 ratings)
8.0
(19 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
CognismCrunchbase
Likelihood to Recommend
Cognism
In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.
Read full review
Crunchbase Inc.
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
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Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
Read full review
Crunchbase Inc.
  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Read full review
Cons
Cognism
  • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
  • Sometimes, I'm having problems exporting info into SFDC.
  • Wish I could also export the contacts directly to Outreach.
Read full review
Crunchbase Inc.
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Read full review
Usability
Cognism
No answers on this topic
Crunchbase Inc.
In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
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Support Rating
Cognism
No answers on this topic
Crunchbase Inc.
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
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Alternatives Considered
Cognism
Data quality for phone numbers in APAC
Read full review
Crunchbase Inc.
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
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Return on Investment
Cognism
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
Read full review
Crunchbase Inc.
  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Read full review
ScreenShots