Cognism vs. HG Insights Platform

In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.

Incentivized

For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.

Incentivized

• They give us a headsup if the phone number is direct, mobile, or HQ
• They advise us if the email is verified - that reduces our bounce rate.
• They also advise us if our prospect's number is in the DNC list

Incentivized

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
• Sometimes, I'm having problems exporting info into SFDC.
• Wish I could also export the contacts directly to Outreach.

Incentivized

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

Data quality for phone numbers in APAC

Incentivized

- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

Incentivized

• We were able to reach prospective customers through phone or email
• We save time not dialing office numbers, because Cognism gives us a heads up on that
• We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC

Incentivized

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized