TrustRadius

Comscore Ad Metrix vs. Quantcast Measure

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
Quantcast Measure
Score 8.0 out of 10
N/A
Quantcast is a web analytics platform built around total cross-platform measurement with flexible audience segmentation across those platforms.N/A
Pricing
Comscore Ad MetrixQuantcast Measure
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Ad MetrixQuantcast Measure
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore Ad MetrixQuantcast Measure
Considered Both Products
Comscore Ad Metrix
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Chose Comscore Ad Metrix
Comscore Ad Metrix provides the best instance of measuring the digital landscape at scale. They have a huge amount of the internet crawled with focusing on just this case.
Verified User
Anonymous
Chose Comscore Ad Metrix
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Verified User
Anonymous
Chose Comscore Ad Metrix
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites.
Verified User
Anonymous
Chose Comscore Ad Metrix
I use all three. Personally, I do not like Omniture. It feels clunky and I have to dig to find what I want. I use Google Analytics everyday just because of how much of an industry standard it is. A lot of clients also will use the Google Analytics tool and come to us with …
Quantcast Measure
Verified User
Anonymous
Chose Quantcast Measure
I think both Google Analytics and Quantcast Measure are useful to have at the same time. You can see how some data differs, but both services give different kinds of data that can be useful for research and marketing purposes. The essential features of both services are free, …
Jimmy Mack | TrustRadius Reviewer
Jimmy Mack
Senior Communications Specialist
Chose Quantcast Measure
Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a …
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User Ratings
Comscore Ad MetrixQuantcast Measure
Likelihood to Recommend
7.0
(0 ratings)
8.0
(0 ratings)
Support Rating
8.0
(0 ratings)
8.0
(0 ratings)
User Testimonials
Comscore Ad MetrixQuantcast Measure
Likelihood to Recommend
ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.
Verified User
Anonymous
Read full review
If you are looking for a basic website analytics tool that provides some good, high level information about who is visiting your site and where traffic is coming from, Quantcast is a good tool. It's a bit less intimidating than a tool like Google Analytics as there are no custom dashboards.
Jimmy Mack | TrustRadius Reviewer
Jimmy Mack
Senior Communications Specialist
Read full review
Pros
  • Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
  • Compares our site stats to other competitor statistics.
  • Allows us to better target our viewers with specific ads.
Verified User
Anonymous
Read full review
  • Analyze volume of traffic
  • Show geographic distribution of traffic
  • Demographic information of website visitors
Jimmy Mack | TrustRadius Reviewer
Jimmy Mack
Senior Communications Specialist
Read full review
Cons
  • Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
  • No other major issues with the tool as of yet
Verified User
Anonymous
Read full review
  • Even more details
  • Some of the generalizations of data feel vague.
Verified User
Anonymous
Read full review
Support Rating
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
I haven't really worked with their support.
Verified User
Anonymous
Read full review
Alternatives Considered
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Verified User
Anonymous
Read full review
I think both Google Analytics and Quantcast Measure are useful to have at the same time. You can see how some data differs, but both services give different kinds of data that can be useful for research and marketing purposes. The essential features of both services are free, so there's minimal risk in trying out both tools.
Verified User
Anonymous
Read full review
Return on Investment
  • I am able to plan quickly and effectively
  • Save money on just having one digital tool
  • Plan audiences at scale
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
  • Only positive for us - It helps us get a better idea of who our audience is, which we use when talking to advertisers.
Verified User
Anonymous
Read full review
ScreenShots