Comscore Media Metrix Multi-Platform vs. MVPindex

The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.

Incentivized

Customer Service at MVPindex is top notch. Whenever I have a question or a problem, they are quick to answer or fix

Incentivized

• Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
• The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
• Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.

Incentivized

• Social Brand Valuation
• Broadcast Brand Valuation
• Logo Tracking
• Customer Service

Incentivized

• Overall platform interface.
• Faster reporting.
• More partners need to be added for analysis.

Incentivized

I primarily use Comscore Xmedia for clients on a day to day basis since it is best for cross channel. SEM Rush is more for paid search efforts

Incentivized

MVP has the most advanced logo tracking capabilities and is the only one challenging the status quo in Broadcast measurement

Incentivized

• It has allows for us to streamline our partner mix.
• Provides us with easy reporting for clients.
• Gives us one planning tool.

Incentivized

• They helped us make our social media posts more valuable for our partners without upsetting our fans

Incentivized