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Comscore Media Metrix Multi-Platform

Score8 out of 10

5 Reviews and Ratings

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What is Comscore Media Metrix Multi-Platform?

Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.

Categories & Use Cases

Reviews

What users are saying about Comscore Media Metrix Multi-Platform.
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Comscore Xmedia - A Great Cross-Platform Solution

Incentivized
Joseph AlleruzzoView profile
Director, Client Lead in Marketing at Havas Media Group (5001-10,000 employees employees)

Pros

  • Audience overlap reports.
  • Consumer engagement with TV and digital.
  • Analyzes media subsets.

Cons

  • Overall platform interface.
  • Faster reporting.
  • More partners need to be added for analysis.

Most Important Features

  • Single interface.
  • Common currency for measurement.
  • Robust methodology.

Return on Investment

  • It has allows for us to streamline our partner mix.
  • Provides us with easy reporting for clients.
  • Gives us one planning tool.

Alternatives Considered

Semrush

Other Software Used

Adgooroo, from Adthena (formerly from Kantar), Pathmatics, Google Analytics

Prime, Trusted Cross-Platform Results

Incentivized
Verified User
Employee in Marketing (5001-10,000 employees employees)

Pros

  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.

Cons

  • Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
  • Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
  • Reporting could have faster load times.
  • Easier data visualization sorting or internal sharing options.

Return on Investment

  • Greater ability to project and make future instances rooted in historical data.
  • Ability to see continuity across a variety of burgeoning, interwoven platforms.
  • Deeper insight into actual campaign results.

Alternatives Considered

Google Analytics, Amplitude Analytics and SimilarWeb PRO

Other Software Used

Amplitude Analytics, Google Analytics