Comscore validated Campaign Essentials vs. Coremetrics / IBM Digital Analytics (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Comscore vCE | N/A | N/A | validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that… | N/A |
 Coremetrics / IBM Digital Analytics (discontinued) | Score7.9 out of 10 | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A |
| Comscore vCE | Coremetrics / IBM Digital Analytics (discontinued) | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Comscore vCE | Coremetrics / IBM Digital Analytics (discontinued) | |
|---|---|---|
| Likelihood to Recommend | - | 7.0 |
| Likelihood to Renew | - | 5.8 |
| Usability | - | 9.0 |
| Availability | - | 10.0 |
| Performance | - | 8.0 |
| Support Rating | - | 2.3 |
| Online Training | - | 7.1 |
| Implementation Rating | - | 9.9 |
| Configurability | - | 8.0 |
| Product Scalability | - | 9.0 |