Conductor vs. Google Trends

Conductor has proven to be an effective tool for tracking our organic search visibility, researching trends and content topics, and beginning our optimization journey in the new AI-driven world of search. The platform is exceptional for collaboration and is easy to use. Having deeper integration of search-related AI data and tools, organic shopping, schema tracking, and suggestions would further improve an already excellent product offering.

Incentivized

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.

Incentivized

• Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
• Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
• Competitor research (compare how competition is ranking and track organic market share)
• Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)

Incentivized

• Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
• Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
• Year in Search and Trending Topics provides us great inspiration for our ads
• Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
• Being able to compare multiple keywords or search terms side by side is extremely helpful.

Incentivized

• I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
• Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
• Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.

Incentivized

• Top charts: would be nice to include top charts for the current month.
• Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
• More images: would be interesting to see trending image searches.

Incentivized

Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.

I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.

Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.

Incentivized

Always works when I've needed it

Incentivized

Sometimes reports can take some time to load

Incentivized

It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on

Incentivized

I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.

Incentivized

Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer

Incentivized

I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.

Incentivized

We tried Surfer SEO before Conductor. It just felt like it didn't have enough to offer in comparison to Conductor. There was a shortage on everything that you could do in the platform and it felt like the lack of in-depth tools caused us to miss out on making sure our content that we're putting out is the best it could possibly be.

Incentivized

I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.

Incentivized

Many features

Incentivized

• The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
• I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
• Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.

Incentivized

• I can't really give a measurement of how Google Trends has directly contributed.
• Since Google Trends is free I would have to say that it is all positive ROI.
• I can say that Google Trends definitely makes it easier to accomplish my business objectives of delivering the most relevant and insightful advice to my clients regarding their SEO, Social Media Publishing, and Online Advertising.

Incentivized