ConnectWise PSA vs. Kustomer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConnectWise PSA
Score 8.3 out of 10
Small Businesses (1-50 employees)
ConnectWise PSA (formerly Manage) is a business management platform for companies that sell, service, and support technology. The platform is cloud-based and integrates automation, help desk and customer service, sales, marketing, project management, and business analytics. It is the hub of the ConnectWise suite.
$35
Per Tech Per Month
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month, per user
Pricing
ConnectWise PSAKustomer
Editions & Modules
Subscription
$35.00
Per Tech Per Month
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Offerings
Pricing Offerings
ConnectWise PSAKustomer
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans require an annual subscription and 8 users minimum.
More Pricing Information
Community Pulse
ConnectWise PSAKustomer
Considered Both Products
ConnectWise PSA
Chose ConnectWise PSA
Connectwise PSA worked a lot better than ManageEngine because it could handle a lot more and had a lot more features than ManageEngine. Connectwise PSA is better than AutoTask in many respects but it lacks some other features that make AutoTask work better, such as the …
Chose ConnectWise PSA
ConnectWise PSA compares pretty closely with Autotask based on my usage as a technician. I cannot address it beyond ticketing. Zendesk was a much simpler ticketing system and did not have much of the more complicated functions. Zendesk did at the time integrate very well with …
Chose ConnectWise PSA
I would not have championed for the transition had I known how poorly the implementation would go and how antiquated the software really is. As a company serving technology providers CW knows we have an expectation of ease of use, robust offerings, straightforward …
Chose ConnectWise PSA
Everyone but dynamics had holes in it. Dynamics is good, but it requires more development time. I spoke with some people that have CW and liked it. But when I inquired after our frustrations, I discovered they had a full time scheduling & logistics CW manager and the field …
Chose ConnectWise PSA
ConnectWise, does more than one function well for a CRM, it enables managed service providers to place all of their services into a single solution, that helps smooth the running of the business. Now we don't have to have 4+ different software packages to provide customer …
Chose ConnectWise PSA
We reviewed a lot more products than those listed above but in the end, we are told by our business mentors to just pick one and use it - everything has its learning curves. However, all of the other products we tried couldn't even come close to what Connectwise Manage could …
Chose ConnectWise PSA
While others are purely for ticket management, this tool is an Outstanding multi purpose one
Chose ConnectWise PSA
We chose ConnectWise Manage because it has integration into our distribution network. This feature is ok but given all of the other issues, we will more than likely be moving to Dynamics.
Chose ConnectWise PSA
ConnectWise Manage has a ton of different features that get so expansive we haven’t even gotten to use them. In all, it is a lot for a great value.
Chose ConnectWise PSA
ConnectWise Manage is better at billing automation for time and products, but worse at technical support, customer support.

ConnectWise is extremely expensive in compared to solutions we have used in the past.
Chose ConnectWise PSA
When we picked this product, it was the best and has since been surpassed. We chose ConnectWise Manage because the salesperson glossed over all of the features we wanted and it ticked all the boxes. We should have done more research. We stick with it because once you get into …
Chose ConnectWise PSA
Any solution is better than ConnectWise at the current state of this company. We chose Pulseway. With them, we have a great easy interface, and awesome customer support. We can buy our licence ourselves. The price is on their site as opposed to competitors who hide their price …
Chose ConnectWise PSA
ConnectWise is the champion when it comes to integrations by far. The others may have some nice features, but overall are lacking with integrations.
Chose ConnectWise PSA
I haven't tried anything else.
Chose ConnectWise PSA
ConnectWise Manage is better than all of them. It's more complete and has a consistent interface across all of its modules. Very easy to filter and find data with Views. I like that it has its own program too, not just a website. I think the program is essentially like a mini …
Chose ConnectWise PSA
Monday.com is very easy to use, and it is much easier for new team members to learn how to use it. I use it with our web developers, and the interface is much easier to navigate. Emails to clients/other resources that are generated from their tasks are much nicer looking and do …
Chose ConnectWise PSA
Autotask and ConnectWise Manage are the two heavy-hitters in the PSA space. Autotask has a much more updated UI and is much more user-friendly than ConnectWise Manage. ConnectWise Manage is more popular than Autotask in the channel and often products are integrated with …
Chose ConnectWise PSA
We used ECI E-automate for our MSP side, however, it just didn't have the features we needed. ECI was a great fit for our copy print division, however, the MSP side needed features not in this program. I have used OSticket prior and it was briefly thought of for our MSP side, …
Chose ConnectWise PSA
We selected ConnectWise when we were a much smaller company with more basic needs. It was fine for that. We've outgrown it but are now basically stuck with it. I keep hoping for some major improvements. If I had the opportunity to replace it, I would - I would look at …
Chose ConnectWise PSA
I was honestly coerced into it by my peer group at the time... but it was the right decision. We transformed from a break/fix to a Managed Services business and probably couldn't have made that transition without ConnectWise or some other tool like it. It allowed us access to …
Kustomer
Chose Kustomer
I think that Kustomer is the most user friendly BUT I think the other platforms are built to do a lot more and can be much more customized
Chose Kustomer
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the …
Chose Kustomer
It has improved a lot of the training time needed for our new hires to understand the Kustomer interface and how to handle communications fully. The time invested went significantly down, and the learning curve improved a lot as well.
Chose Kustomer
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able …
Chose Kustomer
Kustomer is more modern and capable of so much more any of my other systems have compared to in technical support customer interfaces.
Chose Kustomer
Kustomer is a great fit for our organization because we can cut down on multiple contacts from the same customer and see all their information in one place. It's also infinitely customizable, so if we need changes made we can make them while still using the same platform. This …
Chose Kustomer
Kustomer is different from slack since Slack is just for communicating with the whole team while Kustomer is more on communicating with our customers.
Chose Kustomer
I have never used anything besides Kustomer and I don't know if I ever will because Kustomer is just so helpful!!
Chose Kustomer
The UI of Kustomer is a lot cooler than what we are using before. There are a lot of features that Kustomer has that make things easier and more convenient than Desk.com.
Chose Kustomer
I use both in my role with the company. Our social media channels are managed through Khoros, but we use Kustomer to notate and contact customers outside of social media. I'd much rather bring our social media channels into Kustomer, to help with efficiency.
Chose Kustomer
I have not had any experience with other programs like Kustomer.
Chose Kustomer
Kustomer has a great team that is easy to work with. They are always there to support and are pleasant, as well.
Chose Kustomer
Zendesk: In my opinion, Kustomer is more powerful when used to its full potential due to its workflows/automations.
Chose Kustomer
Kustomer is far more intuitive, personal, and holistic than Zendesk. As a company who has a lot of interaction with a single customer, it is such an advantage to take the customer approach rather than a single ticket approach. Zendesk was very limited in a lot of the actions …
Chose Kustomer
All other systems I have used have been internally-made programs that were a lot more basic order-taking systems, no notes or call functions outside of when order was placed. Doesn't really compare here.
Chose Kustomer
Kustomer simply does more than any other platform I've been able to work with. Sure some others will give you a handful of neat tricks built in for managing a channel or two but those rarely offer any external integrative capacity or limit what you can do in connections. …
Chose Kustomer
Intercom, Kayako, Zendesk, Freshdesk have all been used by myself in the past, and were evaluated before we chose to go with Kustomer.
Chose Kustomer
I was not personally involved in the decision-making process when selecting a new CRM and ultimately settling on Kustomer. That said, I'm happy with the decision to partner with them. Compared to our previous CRMs, it is much easier to work with everything in one place and we …
Chose Kustomer
Kustomer was better suited to the personalized nature of the service that we're trying to provide.
Chose Kustomer
Glovo was using Zendesk before. Kustomer is much more flexible in terms of integration capabilities and customisation.
Chose Kustomer
Moving from Zendesk to Kustomer was driven by the clarity that the customer timeline brings for advocate engagement alongside the custom workflow abilities.
Chose Kustomer
Zendesk did not give a big picture of the customer. It was more of a ticketing platform, and only gave statistics of those conversations. We were unable to track customer sentiment, or other attributes of the customer.
Chose Kustomer
Kustomer is far more scalable and flexible than Zendesk, and it provides a real omni-channel experience far from the "Zendesk for mails, Zendesk chat for chats" we were used to. On the automation and customisation features, it gets even clearer how Kustomer can deal with a lot …
Chose Kustomer
I've used Desk and other platforms in the past and none of them are as interactive or user friendly as Kustomer.
Features
ConnectWise PSAKustomer
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
ConnectWise PSA
8.5
Ratings
6% above category average
Kustomer
8.1
Ratings
1% above category average
Organize and prioritize service tickets9.10 Ratings8.00 Ratings
Expert directory6.80 Ratings8.30 Ratings
Subscription-based notifications7.80 Ratings8.50 Ratings
ITSM collaboration and documentation7.60 Ratings8.00 Ratings
Ticket creation and submission9.80 Ratings8.00 Ratings
Ticket response9.50 Ratings8.00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
ConnectWise PSA
7.9
Ratings
1% above category average
Kustomer
8.5
Ratings
8% above category average
External knowledge base8.20 Ratings8.00 Ratings
Internal knowledge base7.50 Ratings9.00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
ConnectWise PSA
9.0
Ratings
15% above category average
Kustomer
8.0
Ratings
3% above category average
Customer portal7.50 Ratings8.60 Ratings
IVR10.00 Ratings8.30 Ratings
Social integration10.00 Ratings7.30 Ratings
Email support9.30 Ratings10.00 Ratings
Help Desk CRM integration8.40 Ratings6.00 Ratings
Best Alternatives
ConnectWise PSAKustomer
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
SysAid
SysAid
Score 9.1 out of 10
SysAid
SysAid
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConnectWise PSAKustomer
Likelihood to Recommend
8.1
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
7.6
(0 ratings)
7.9
(0 ratings)
Usability
8.3
(0 ratings)
10.0
(0 ratings)
Availability
8.0
(0 ratings)
9.1
(0 ratings)
Performance
1.0
(0 ratings)
6.4
(0 ratings)
Support Rating
4.5
(0 ratings)
9.4
(0 ratings)
In-Person Training
-
(0 ratings)
7.6
(0 ratings)
Online Training
5.0
(0 ratings)
8.3
(0 ratings)
Implementation Rating
1.0
(0 ratings)
7.9
(0 ratings)
Configurability
1.0
(0 ratings)
7.9
(0 ratings)
Ease of integration
1.0
(0 ratings)
7.2
(0 ratings)
Product Scalability
1.0
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
1.0
(0 ratings)
8.7
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
9.1
(0 ratings)
User Testimonials
ConnectWise PSAKustomer
Likelihood to Recommend
MSPs wanting to find a single system to fill all their needs. Businesses wanting to increase their ability to deal with tickets, with advanced management and KPI monitoring. Small IT business who need more than just a ticketing system and are looking to make the leap to a full PSA with integration options, client portal and advanced configuration.
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It works really well for you to ask a teammate to review a case/email/message and provide some input since you can all review the same conversations and client accounts. They can also cover your inbox using your email handle in case you are out of the office suing some well deserved PTO.
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Pros
  • Tickets- Customers can email and a ticket is generated and falls under their profile for historical records. You can save documents and select if they are customer facing or only internal facing. The option as well to have communication in tickets whether its internal facing or customer facing is nice to have when you're trying to keep a record or important details for just internal means and the customer doesn't have to see all the jargon.
  • Procurement - It's great to have this integrate with Quosal Sell. Quotes being processed into opportunities and then into a sales order which connects to a ticket or project is pretty easy to use. It does have a learning curve but once you get the hang of it, it's straightforward. Everything is pretty connected, whether keeping track of products customers have purchased historically through us, to knowing what ticket is associated to an RMA.
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  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
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Cons
  • I will say the calendar option needs a little bit of work.
  • A calendar that looks more like lets say a Google Calendar would a nice feature.
  • Better Knowledge base section.
  • We attempted to get very good use out of the Knowledge however due to not really being able to organize it and it being very hard to navigate we had to go a different route for our documentation.
  • Possibly adding a cleaner user interface and adding more customization for the organization of companies would help.
  • A better layout for reporting would also be something good to have.
  • The layouts available are so difficult to put together to get what you want out of a report. Virtually makes it impossible to get what you want out of them.
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  • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
  • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
  • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
  • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
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Likelihood to Renew
The product works awesomely. The only factors holding back a 10 star rating are some of the upgrades that I believe are necessary. Namely, active directory integration for the customer portal is a feature that is long overdue. AD integration on the technician side should also be made available for subscribers of the cloud hosted solution.
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Because there's no other tool like Kustomer
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Usability
ConnectWise has been great for our help desk. Over the years we have used it (5+), it has responded to community-sourced feedback and improved its product. I have always appreciated the support given when required, and overall the program has helped our service desk to become more efficient. The automated aspect, including workflow rules, has been an important part of our overall systems. When considering a help desk PSA, ConnectWise should not be overlooked.
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There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
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Reliability and Availability
We use the cloud version of ConnectWise and in the last 5 years it has never been down for us during business hours. I can only recall 1 time when it was not available during off hours when we wanted to use it.
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Because Kustomer is available when you need it
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Performance
Overall, I love CW Manage. I think it is a great platform, but nothing is learned from saying "You're great!" So I will share 2 issues where I think improvement can be made. 1. There are times where service requests are closed inappropriately without explanation or warning which can be frustrating. I have learned that I must work extra hard to manage my open issues to ensure that they don't just disappear without resolution. 2. I recently found that I had mistakenly been charged $50 a month for a year for services I did not have. When I brought this to CW's attention, I was quickly given a credit memo and an apology, which was nice, but it was still annoying
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Because ages load quickly, reports complete in a reasonable time frame, given their complexity
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Support Rating
The front line support techs are wildly inconsistent when it comes to the level of support. Sometimes you get someone who just wants to throw links to University documentation at you, sometimes you get someone who truly tries to understand your issue and confers with peers and managers to find an answer, and sometimes you get someone who just wants to create a ticket and escalate immediately. If you ask three different techs the same question you will probably get three different answers, one of them being, "That's not possible."
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It’s a great tool that has helped our company and overall customer service. I believe if we were able to edit certain setting for our specific company that would be hopeful. We have been told before that certain desires of ours would make a change throughout all of Kustomer. Which is not something we would want, we would just want that to change for our business.
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In-Person Training
No answers on this topic
Because they are very hands-on in training us and very approachable
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Online Training
We are a telecoms company. Whilst CW were very happy to sell us their product and tell us how good it is for telecoms. All the training material is geared towards IT MSP's. The on-line training material was virtually useless. We found the implementation a bit of a joke. They tried telling us 12 hours of implementation time would be sufficient to launch the product. We erred on the side of caution and paid for 24 hours. This was quickly eaten away and we were nowhere near ready to go-live. I find the on-line chat facility is of much more use for us.
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It was very easy to understand.
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Implementation Rating
Thoroughly review the training at ConnectWise University BEFORE starting. Ask questions to other partners - there is a huge community that is more than willing to help. Lastly, I recommend getting ConnectWise Consulting to help - it's a BIG product, and the money you spend on consulting will pay for itself by helping you and your team get off to a running start (in the right direction)
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Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
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Alternatives Considered
Everyone but dynamics had holes in it. Dynamics is good, but it requires more development time. I spoke with some people that have CW and liked it. But when I inquired after our frustrations, I discovered they had a full time scheduling & logistics CW manager and the field people were using it purely like any other more simplistic ticket system. They said it would be impossible otherwise. The one big difference is the transparency of the sales effort. The other sales people were honest on the limitations or potential challenges and worked with us. They also worked with our agenda. At CW they don't have that option. The consulting time is eaten through a pre-formatted agenda which they communicate too you, not with you.
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I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the resources or the customer-focus to rally behind setting up their customer service/experience team up for success. With a platform like Kustomer, you can actually evolve the relationship over time, or use the past experiences (number of contacts, purchases, previous issues, etc.) to power your next steps with a customer, making for a much more nuanced relationship with a human, not just a ticket.
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Scalability
ConnectWise seems to have a good understanding of the IT service industry. During the required onboarding training, they even preach configuring only features that you need right now, as you can always scale up later. The feature set for the most part takes into considerations all aspects of an IT business, whether small or enterprise, or growing from one to the next.
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Because customer is flexible and scalable
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Return on Investment
  • The positive impact is no one has to return to the office to look at notes - they can look up the support ticket on their laptop, tablet, or phone.
  • The positive impact on ROI is keeping all of your support tickets organized in one spot and multiple techs can update them.
  • The positive impact on ROI is that you have happier customers as you can update the support tickets no matter where you are at
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  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
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ScreenShots

ConnectWise PSA Screenshots

Screenshot of Service Ticket ExampleScreenshot of Ticket TemplateScreenshot of Work Plan TemplateScreenshot of Calendar TimeScreenshot of Meeting InvitesScreenshot of My Calendar

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.