Constant Contact vs. Intuit Mailchimp

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Constant Contact	Score7.7 out of 10	N/A	Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.	$12 per month
Intuit Mailchimp	Score8.1 out of 10	N/A	Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.	$0 per month

The SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.

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Community Pulse
Key User Insights
	Constant Contact	Intuit Mailchimp
Considered Both Products	Constant Contact David Moss Development Director at Pewabic Pottery (Non-profit Organization Management, 11-50 employees) Chose Constant Contact It's been a long time since I used Mailchimp. I do remember being impressed the first time I used Constant Contact after having used Mailchimp exclusively for a couple of years. Incentivized Helpful? Verified User Chose Constant Contact Mailchimp is pretty comparable in a lot of ways to Constant Contact, but Constant Contact just continues to win when it comes to deliver-ability and user-interface. It's clean, simple, and intuitive. There are other platforms like ActiveCampaign and Klaviyo that have some … Incentivized Helpful? Verified User Chose Constant Contact They’re both pretty similar software, however Mailchimp maybe more intuitive. I think they are similar in terms of deliverability at this point. Constant Contact might be more bang for the same buck. Incentivized Helpful? Verified User Chose Constant Contact Overall we chose Constant Contact over Mailchimp because we felt the price was a better use of our non-profit funding. Reviews of Mailchimp showed led us to believe that Constant Contact was easier to use and had better customer service. We've found that Constant Contact has … Incentivized Helpful? Verified User Chose Constant Contact Constant Contact does not have as good of a UI as other tools like Mailchimp or Emma, but the price for our list size was less. Incentivized Helpful? Verified User Chose Constant Contact I find Constant Contact to be easier to use. Sometimes it's hard to find what I want in Mailchimp. Incentivized Helpful? Verified User Chose Constant Contact Along with Constant Contact, I've also used Mailchimp, Klaviyo, HubSpot, and others -- but these are the main email tools I felt that it could compare to overall. Incentivized Helpful? Gary Gray Concierge Technology Consultant in Information Technology at EMC (Non-profit Organization Management, 1-10 employees) Chose Constant Contact I've used Mailchimp and YMLP, and Constant Contact handily beats them - with the exception that CC's WordPress integration is lacking when compared to Mailchimp. The plugin is buggy and not as well maintained as the competition. Incentivized Helpful? Verified User Chose Constant Contact We selected Constant Contact as our initial platform. As we began to use the product, we found that we did not use all of its functionality and did have a few issues. After consulting other peers, we selected Mailchimp as our platform, which better fits our marketing needs. Incentivized Helpful? Verified User Chose Constant Contact We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we … Incentivized Helpful? Sydney Lovegrove Marketing and Human Resources in Marketing at Pillen Family Farms (Food Production, 1001-5000 employees) Chose Constant Contact Mailchimp has stronger reporting features but really both platforms serve a similar purpose and have very similar functionality. The reason I used Mailchimp was for a smaller business with minimal contacts. When I changed careers, I started using Constant Contact as we have a … Incentivized Helpful? Verified User Chose Constant Contact Mailchimp kept flagging our account because of our bounce rate, yes we should go in and clean up email addresses but when you have 30,000 contacts over 10 years it can be a daunting slow moving process, Constant Contact was much more understanding of that and willing to help us … Incentivized Helpful? Corey Walker President in Marketing at The Marketing Specialist (Marketing and Advertising, 1-10 employees) Chose Constant Contact Mailchimp and Constant Contact are fairly similar in terms of offerings. I actually use both depending on whether my client is already using one or the other. Incentivized Helpful? Corinne Gibson Product Marketing Specialist in Marketing at The ROHO Group (Hospital & Health Care, 5001-10,000 employees) Chose Constant Contact Constant Contact and Mailchimp are on pretty similar levels; however, I would say Constant Contact is more basic as far as campaign building goes than Mailchimp and Keap. They all keep contacts, but Keap offers more capabilities for the kinds of customer data you can keep in … Incentivized Helpful? Verified User Chose Constant Contact The ease of use and segmentation of Constant Contact makes it superior! You can upload images easily and it is pretty easy to walk someone through how to design and email and upload an email list for sending. Incentivized Helpful? Rebecca Lee Marketing Communications Director in Marketing at Veterinary Surgical Centers (Veterinary, 51-200 employees) Chose Constant Contact Constant Contact seems more reputable Incentivized Helpful? Kendra Kuiken Marketing Coordinator in Marketing at CanWel Building Materials (Building Materials, 201-500 employees) Chose Constant Contact Constant Contact allows a more in-depth look at our audience, what they like, etc. Incentivized Helpful? Lisa Parshan Digital Content Manager in Marketing at AIA Assets (Retail, 1-10 employees) Chose Constant Contact I know what CC offers (but not sure if the others offer this or Retargetting - CC automatically retargets any of our customers with abandoned carts. We also set triggers on our promotional email system, and for follow-ups. This has been very helpful in targeting and retargeting … Incentivized Helpful? Siobhan Strickland Internet Marketing Coordinator in Marketing at The Casper Corporation (Furniture, 11-50 employees) Chose Constant Contact Hands down easier to use Incentivized Helpful? Verified User Chose Constant Contact Very similar in nature. I feel it's more just what works for your organization as to what solution you are more familiar with and the pricing structure that fits your needs. For most organizations with sales departments, I would recommend a email platform that is linked with … Incentivized Helpful? Toni Roach Marketing Manager in Sales at A. L. Cleaning Company (Consumer Services, 11-50 employees) Chose Constant Contact In my view, If I were made aware of Constant Contact's lack of performance, I would have never created an account. I would rather use Wix, or even just social media! It would be more effective, user-friendly, and less costly or stressful, I believe. Incentivized Helpful? Joseph Alleruzzo Client Lead in Marketing at Havas Media (Marketing and Advertising, 5001-10,000 employees) Chose Constant Contact Overall, Constant Contact is the easiest to use with one of the lower price points. It is a great entry-level tool for a beginner in order to graduate into more sophisticated platforms. The design features are a good start along with the subject line testing which is helpful … Incentivized Helpful? Verified User Chose Constant Contact Constant contact was perfect for our needs for many clients, it wasn’t overly robust, but powerful enough to see strong ROI. With regards to the competitor tools, amongst standard ESP there’s not a huge difference as they all essentially work the same, it’s just about pricing … Incentivized Helpful? Verified User Chose Constant Contact They are all very similar in what they do. For my WordPress clients, there are many plugins that make email sign-up forms a breeze to connect to the email lists. Constant Contact has some more budget-friendly options. Incentivized Helpful? LaMeshia Conley Digital Strategist in Marketing at Marketing with Mesh (Marketing & Advertising, 1-10 employees) Chose Constant Contact I used Constant Contact because of a job or a client. I have not used in my business. I won't be using Constant Contact at this time in my business because I have more needs and a bigger budget. Incentivized Helpful?	Intuit Verified User Chose Intuit Mailchimp Intuit Mailchimp is much more intuitive and easier to navigate than Constant Contact. We also had issues with Constant Contact's link clicks and reporting features, which were giving inaccurate information. Accurate reporting is incredibly important to us, and that was a big … Incentivized Helpful? John Dykstra Small Business Owner at JRD Apps (Information Technology & Services, 1-10 employees) Chose Intuit Mailchimp I've had several clients switch to Intuit Mailchimp from Constant Contact. I think the features and functions of Intuit Mailchimp proved to be better and the value to be better. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp is much easier to stand up than Constant Contact. Incentivized Helpful? Aaron Henderson Marketing Specialist in Marketing at MK Marketing (Marketing Advertising, 11-50 employees) Chose Intuit Mailchimp I thought both worked similar, but I thought Intuit Mailchimp was easter to use from the get go, and I thought Constant Contact was too "templated" in both appearance and style - that I feel like I have more control in Intuit Mailchimp. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp is easier to use and has a better flow when it comes to work. I haven't used Constant Contact in a very long time, but I do remember some aspects of it. Mailchimp is like an elevated version, and I love the drag-and-drop components for email campaigns. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp is better than Constant Contact, but Active Campaign and HubSpot are better than Mailchimp. Incentivized Helpful? George Bounacos COO in Marketing at Silver Beacon Marketing (Marketing and Advertising, 1-10 employees) Chose Intuit Mailchimp Substack's report is god-awful, Constant Contact does a decent if slightly basic job, and Brevo is overkill for us, but we use it in a variety of ways. For our purposes, it would be great to combine several features or characteristics from each for my perfect system. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp is way more professional and easier to use than Constant Contact. It has a higher level of polish and better UX as well. Hubspot is better for larger business and organizations and it has deeper integrations with Microsoft Office and other business tools. It is … Incentivized Helpful? Barbara Shornick Owner in Marketing at VisionPost Marketing (Marketing & Advertising, 1-10 employees) Chose Intuit Mailchimp I find Constant Contact a little easier to navigate, but they are very similar. Incentivized Helpful? Erin Moore Communications Director in Marketing at Texas EMS, Trauma & Acute Care Foundation (Hospital & Health Care, 1-10 employees) Chose Intuit Mailchimp We selected Mailchimp based on a recommendation from a similar organization. Our main reason is email deliverability, which was an issue with Constant Contact. However, the ability to send to the appropriate audience was much easier with Emma, Constant Contact, and Active … Incentivized Helpful? Verified User Chose Intuit Mailchimp We have used several email marketing tools. Without a doubt a big plus to give to Mailchimp is how easy it is to use and how great their free features are. As the business grew, we continued using Mailchimp, but were so let down by how their pricing works, how barebones the … Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp's product offering is more comprehensive. Incentivized Helpful? Verified User Chose Intuit Mailchimp I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin. Incentivized Helpful? Verified User Chose Intuit Mailchimp First consideration is the cost, the value is affordable for a small size company like us. The second is the simplicity of how Mailchimp organize the functionalities on the platform. HubSpot has too much burdensome modules would overwhelm a small size company. We thought about … Incentivized Helpful? Verified User Chose Intuit Mailchimp It is inline with most of these products; in my experience, Wix is harder to upload and remove contacts. Incentivized Helpful? Verified User Chose Intuit Mailchimp Although Mailchimp's pricing has increased recently, we opted to stick with them after evaluating these and a few other platforms because, overall, their combination of features and pricing is superior. Additionally, we must consider the time and effort required to migrate to a … Incentivized Helpful? Verified User Chose Intuit Mailchimp I feel like Mailchimp's email builder is easier to use. Incentivized Helpful? Verified User Chose Intuit Mailchimp Intuit Mailchimp was the better option at the time I switched Incentivized Helpful? Jason Theobald Director of Agency Operations and Marketing in Marketing at 5 Stones (Marketing & Advertising, 51-200 employees) Chose Intuit Mailchimp Not as complex as some, but easy to use and cost effective for our clients. Incentivized Helpful? Jesse Sumrak Content Marketing Manager in Marketing at Keyhole Content LLC (Marketing & Advertising, 1-10 employees) Chose Intuit Mailchimp Mailchimp is the better choice for small businesses, but it starts to lose its power and luster when you scale and want more power, features, and email-focused reliability. As a jack of all trades, it gets the job done—but it's now the email powerhouse on the block. Incentivized Helpful? Kèlene Poyurs Co-Founder in Marketing at Conversion Queens (Marketing & Advertising, 1-10 employees) Chose Intuit Mailchimp MailChimp is definitely more robust than some of the simpler email tools like EmailOctopus and MailerLite, though it doesn't stack up to other email marketing and automation systems. Incentivized Helpful? Verified User Chose Intuit Mailchimp It's better for the average campaign requirements. Some projects require more advanced features and we use other tools for those. For example, making an system email that needs to be white-listed and then send system emails from it. For that we used Mailjet, sendgrid and other … Incentivized Helpful? Carol Thomas Digital Services Director in Corporate at Lewis Advertising (Public Relations & Communications, 11-50 employees) Chose Intuit Mailchimp I think Mailchimp is subpar compared to them. Incentivized Helpful? Edward Willis President in Corporate at Graceline Community (Non-profit Organization Management, 11-50 employees) Chose Intuit Mailchimp Mailchimp is easier to use and offers more features at a better value. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

TrustRadius Insights
	Constant Contact	Intuit Mailchimp
Highlights	Research Team Insight Published April 24, 2020 Mailchimp and Constant Contact are email marketing solutions designed to allow businesses to create and automate email marketing campaigns. Both include features such as email templates, form creation, and email analytics. Both Mailchimp and Constant Contact are popular with small and mid-sized businesses, likely due to their flexible pricing plans that scale based on an organization’s email volume. Features Mailchimp and Constant Contact both include essential email marketing features, but they also both have some standout features that set them apart from each other. Mailchimp offers a wide variety of automation features for email campaigns and email sequences. Users can easily set up automation rules to save time. Mailchimp also provides robust customization options for form and email template creation, including custom fields and branding. Lastly, Mailchimp offers detailed reporting and analytics features, including geographical tracking and social media reporting. Users can also use Mailchimp’s analytics tools to compare their organization’s analytics with industry averages. Constant Contact offers a large volume of email templates, allowing users to create most emails with minimal customization. Additionally, Constant Contact includes a spam testing feature so that users can ensure their emails are unlikely to end up in the recipient’s spam folder. The spam testing feature likely contributes to many users stating improved deliverability when using Constant Contact compared to other options. Limitations Though Mailchimp and Constant Contact both have key strengths, they also both have some limitations that are important to consider. Mailchimp offers fewer email templates out of the box compared to Constant Contact. As a result, users that send a variety of different emails may need to spend time creating a custom template library to fill in the gaps. Mailchimp also has a lower delivery rate than Constant Contact, meaning more emails are likely to go undelivered or land in a spam inbox. Constant Contact has more limited image storage compared to Mailchimp, where users can store an extensive library of images. Additionally, while constant contact includes analytics tools it lacks some advanced features, such as industry comparisons. Lastly, though Constant Contact contains an easy to use drag and drop editor for forms, it is missing some of the visual customization features provided by Mailchimp. Pricing Both Mailchimp and Constant Contact offer scaling prices. All of their pricing packages have a starting rate that is increased based on the buyer’s number of contacts. Mailchimp offers a free package that includes basic email features for up to 10,000 emails a month. Their Essentials package starts at $9.99 per month and includes email templates, 24/7 email support, and custom branding. The Standard package costs $14.99 per month and includes automation features and custom templates. Lastly, the premium package starts at $299.00 per month and includes phone support, advanced segmentation, and support for unlimited users. Constant Contact provides 2 pricing packages. The Email package includes basic email tools and templates and starts at $20.00 per month. The Emal Plus package starts at $45.00 per month and includes additional automation tools, as wells as customizable forms and polls.

Features

Constant Contact

Intuit Mailchimp

Comparison of Email & Online Marketing features of Constant Contact and Intuit Mailchimp
Feature	Constant Contact 8.0 118 Ratings	Intuit Mailchimp 7.8 488 Ratings
WYSIWYG email editor	8.4101 Ratings	8.2453 Ratings
Dynamic content	7.7102 Ratings	7.0436 Ratings
Ability to test dynamic content	8.582 Ratings	7.3417 Ratings
Landing pages	7.876 Ratings	7.8337 Ratings
A/B testing	7.171 Ratings	7.5368 Ratings
Mobile optimization	8.686 Ratings	8.7447 Ratings
Email deliverability reporting	9.0114 Ratings	8.3475 Ratings
List management	8.3116 Ratings	7.5475 Ratings
Triggered drip sequences	7.260 Ratings	7.8328 Ratings

Comparison of Reporting & Analytics features of Constant Contact and Intuit Mailchimp
Feature	Constant Contact 8.0 115 Ratings	Intuit Mailchimp 7.2 473 Ratings
Dashboards	8.488 Ratings	7.7136 Ratings
Standard reports	8.3113 Ratings	7.8471 Ratings
Custom reports	7.558 Ratings	6.361 Ratings

Comparison of Pre-Send Testing features of Constant Contact and Intuit Mailchimp
Feature	Constant Contact 8.1 67 Ratings	Intuit Mailchimp - Ratings
URL Validation	8.231 Ratings	00 Ratings
Link Tracking	7.934 Ratings	00 Ratings
Image Validation	8.932 Ratings	00 Ratings
Inbox Display	8.635 Ratings	00 Ratings
Email Accessibility Tools	7.928 Ratings	00 Ratings
Spelling and Grammar Check	8.254 Ratings	00 Ratings
Spam Testing	6.026 Ratings	00 Ratings
Email Previews	9.366 Ratings	00 Ratings

Comparison of Lead Management features of Constant Contact and Intuit Mailchimp
Feature	Constant Contact - Ratings	Intuit Mailchimp 8.2 10 Ratings
Lead nurturing automation	00 Ratings	6.69 Ratings
Lead scoring and grading	00 Ratings	10.01 Ratings
Data quality management	00 Ratings	6.09 Ratings
Automated sales alerts and tasks	00 Ratings	10.01 Ratings

Comparison of Campaign Management features of Constant Contact and Intuit Mailchimp
Feature	Constant Contact - Ratings	Intuit Mailchimp 7.2 60 Ratings
Calendaring	00 Ratings	7.448 Ratings
Event/webinar marketing	00 Ratings	7.045 Ratings

Comparison of Social Media Marketing features of Constant Contact and Intuit Mailchimp
Feature	Constant Contact - Ratings	Intuit Mailchimp 7.0 56 Ratings
Social sharing and campaigns	00 Ratings	6.350 Ratings
Social profile integration	00 Ratings	7.847 Ratings

Comparison of Platform & Infrastructure features of Constant Contact and Intuit Mailchimp
Feature	Constant Contact - Ratings	Intuit Mailchimp 6.5 57 Ratings
API	00 Ratings	7.045 Ratings
Role-based workflow & approvals	00 Ratings	6.116 Ratings
Customizability	00 Ratings	5.62 Ratings
Integration with Salesforce.com	00 Ratings	6.028 Ratings
Integration with Microsoft Dynamics CRM	00 Ratings	5.025 Ratings
Integration with SugarCRM	00 Ratings	8.12 Ratings
Third-party software integrations	00 Ratings	7.752 Ratings

User Ratings
	Constant Contact	Intuit Mailchimp
Likelihood to Recommend	8.3 (133 ratings)	8.0 (511 ratings)
Likelihood to Renew	9.9 (23 ratings)	8.4 (51 ratings)
Usability	9.0 (10 ratings)	8.7 (380 ratings)
Availability	9.0 (2 ratings)	9.5 (6 ratings)
Performance	10.0 (2 ratings)	8.9 (7 ratings)
Support Rating	10.0 (9 ratings)	8.3 (18 ratings)
Online Training	10.0 (1 ratings)	- (0 ratings)
Implementation Rating	10.0 (5 ratings)	7.4 (22 ratings)
Configurability	10.0 (1 ratings)	10.0 (2 ratings)
Ease of integration	- (0 ratings)	8.0 (4 ratings)
Product Scalability	10.0 (1 ratings)	9.5 (6 ratings)
Vendor post-sale	- (0 ratings)	10.0 (2 ratings)
Vendor pre-sale	- (0 ratings)	10.0 (2 ratings)

Constant Contact vs. Intuit Mailchimp

Constant Contact

Intuit Mailchimp

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Research Team Insight
Published April 24, 2020

Features

Limitations

Pricing