Convert Experiences vs. Dynamic Yield

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Convert Experiences
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Convert Experiences is an experimentation platform that offers features and support to run A/B tests across multiple growth channels. Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, sequential testing, targeting with 40+ filters, triggering tests based on data in other apps (data sources), dynamic triggers, complex goal tracking, and a secure API. It includes 90+ out-of-the box integrations in a…
$299
per month 100k tested users per month
Dynamic Yield
Score 8.3 out of 10
N/A
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
Pricing
Convert ExperiencesDynamic Yield
Editions & Modules
Growth
$299
per month 100k tested users per month
Pro
$5988
per year 3M tested users available upfront
Enterprise
Pricing available on request
From 1M tested users/mo (billed annually)
Enterprise
Pricing available on request
From 1M tested users/mo (billed annually)
No answers on this topic
Offerings
Pricing Offerings
Convert ExperiencesDynamic Yield
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details1. Annual contract or monthly payments available (40% discount for annual pricing). 2. Pricing is not feature dependent. Some features like integrations, goals, Live Logs are necessary to test successfully. This is why Convert caps by unique tested users - basically visitors who have been bucketed to see a variation and are unique to that variation. As a result the app tested users are always </= the site's net traffic.
More Pricing Information
Community Pulse
Convert ExperiencesDynamic Yield
Considered Both Products
Convert Experiences
Chose Convert Experiences
Three words: value for money. In a due diligence comparison, Convert Experiences came up more than twice less expensive than the nearest competitor, while offering more product features, better performance and a quick response time with support/sales agents that actually …
Chose Convert Experiences
Convert Experiences sits in a niche of great products, against which it competes very well and remains held in high regard as it achieves pretty much everything that the bigger platforms put on the table but in a more cost-effective model. The reason we initially chose …
Chose Convert Experiences
Convert has the best JS code editor for advanced users (and developers). It doesn't have as great integration with GA as Google Optimize, but it also doesn't have a limit to 5 tests at one time. It's also much easier to use than Optimizely.
Chose Convert Experiences
Although not as robust as Adobe Target, Convert fills the niche with solid functionality at a great price. Comparable to Optimizely and far above Google Optimize.
Chose Convert Experiences
Although VWO is slightly cheaper it flickers quite a bit, hence why I originally looked into alternative software to use for A/B testing. VWO also has other features that could be useful, but they can be found in tools you may already be using, like Hotjar. Also, their support …
Chose Convert Experiences
Convert Experiences has a better UI, better reporting and is a faster platform.
Chose Convert Experiences
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room …
Chose Convert Experiences
There were a number of other tools I used. Specifically though: they expose the DMP features that some other companies price into oblivion and enterprise levels (if the other tools have them at all!)

I feel like I've gushed a lot about the DMP and power user features of Convert …
Chose Convert Experiences
Convert is better vs. Optimizely and VWO for the following reasons:
  • Better pricing
  • Faster App - easier and quicker to create tests, less clunky but just as powerful as the others
Chose Convert Experiences
The biggest point for Convert Experiences is definitely the price and the completeness of their packages. Their Magento plugin makes it great for running tests on ecommerce stores. One thing that's missing for me is deeper insights into revenue (something optimizely does …
Chose Convert Experiences
Convert works similar to Optimizely, but at a more competitive rate.
Chose Convert Experiences
Visual Website Optimizer's feature set is not as well suited to advanced experiments (it doesn't seem to allow direct editing of variation code). Optimizely is expensive and their agency plan requires a 12 month minimum contract. Support is not as great. Optimizely also does …
Chose Convert Experiences
While Optimizely is an amazing A/B testing tool, Convert has almost the exact same offerings but at a much lower cost. The customer and technical support are excellent as well, and Dennis's insights and strategy calls are very helpful.
Chose Convert Experiences
Visual Website Optimizer costs too much and misses a lot of transactions due to third-party cookies. Optimizely flat out refused to support Shopify. They withdrew their app from the marketplace in 2014.
Dynamic Yield
Chose Dynamic Yield
Better Product Recommendations, Ease of Use, Affinity based Personalisation, Predictive Targeting and out of the box templates.
Chose Dynamic Yield
It's mostly the speed and efficiency that make Dynamic Yield the go-to platform. It's very customizable, and tracking can be done in real-time, which is a strong point. Built-in component testing enables all team members to view and track changes easily. Not only that, it is a …
Chose Dynamic Yield
While each of the other platforms may have certain features or aspects that are stronger than Dynamic Yield, Dynamic Yield is certainly the best platform I've used of the ones listed. The ability to do both experimentation and personalization in one platform (and to have a tool …
Chose Dynamic Yield
Dynamic Yield has many more features than Google Optimize so this allowed us to hit many more use cases which may have previously been out of reach. We switched to Dynamic Yield after Google Optimize was shut down.
Chose Dynamic Yield
We can do a lot more with Dynamic Yield with not just the testing side of things but the product recommendations, personalisation and the out of the box features.
Chose Dynamic Yield
Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
Chose Dynamic Yield
DY is easier to understand, has much better support than any of the other products i've used, and much easier to setup / integrate
Chose Dynamic Yield
Dynamic Yield is leaps-and-bounds beyond other platforms when it comes to advanced capabilities. If all you want is to A/B tests two separate landing pages, it is probably overkill. If you want to optimize your customer's digital experience across audience-types, including …
Chose Dynamic Yield
I have used homegrown recommendation tools in the past. DY is more robust than anything I could build in house.
Chose Dynamic Yield
Optimizely Web Experimentation
Chose Dynamic Yield
No contest between Convert and Optimizely - those are very decent A/B test programs but also standard. The biggest contender was A/B Tasty and we chose DY due to the ease of client vs server side implementation within the platform and robust analytics/product recommendation …
Chose Dynamic Yield
You get a lot more for the amount you pay compared with similar offerings. The out of the box templates also make it easier to get started especially if there is limited engineering resource. Like that it supports testing / personalization / recommender at the same time.
Chose Dynamic Yield
Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much …
Chose Dynamic Yield
Dynamic Yield was the most robust, flexible, and intuitive option, as well as the best fit for our Single Page Application environment.
Chose Dynamic Yield
I have not used other products in the same space as DY.
Chose Dynamic Yield
We've used product recommendations through our website platform and while it was a couple of years ago and I can't remember exactly who we reviewed, we did compare Dynamic Yield to two or three other competitors before deciding to move forward with them.
Chose Dynamic Yield
Because you can use both personalization and A/B testing in one platform was the biggest reason for moving forward with Dynamic Yield. Also having a dedicated customer success manager was also a reason to move forward.
Chose Dynamic Yield
Dynamic Yield is easier to use and the customer support hands down is the best we have ever encountered. The out-of-the-box campaigns are greater and easier to use on Dynamic Yield.
Chose Dynamic Yield
DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution.
Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a …
Chose Dynamic Yield
Dynamic yield has everything you need out of the box where VWO pricing is tiered which can be frustrating. Dynamic yield is solid on personalization and more flexible with what can be done and achieved.
Features
Convert ExperiencesDynamic Yield
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Convert Experiences
9.4
Ratings
14% above category average
Dynamic Yield
-
Ratings
a/b experiment testing9.90 Ratings00 Ratings
Split URL testing10.00 Ratings00 Ratings
Multivariate testing9.80 Ratings00 Ratings
Multi-page/funnel testing9.00 Ratings00 Ratings
Cross-browser testing9.50 Ratings00 Ratings
Mobile app testing9.10 Ratings00 Ratings
Test significance10.00 Ratings00 Ratings
Visual / WYSIWYG editor9.80 Ratings00 Ratings
Advanced code editor9.90 Ratings00 Ratings
Page surveys9.10 Ratings00 Ratings
Visitor recordings9.10 Ratings00 Ratings
Preview mode10.00 Ratings00 Ratings
Test duration calculator7.40 Ratings00 Ratings
Experiment scheduler6.90 Ratings00 Ratings
Experiment workflow and approval9.10 Ratings00 Ratings
Dynamic experiment activation10.00 Ratings00 Ratings
Client-side tests10.00 Ratings00 Ratings
Server-side tests8.90 Ratings00 Ratings
Mutually exclusive tests10.00 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Convert Experiences
9.9
Ratings
15% above category average
Dynamic Yield
-
Ratings
Standard visitor segmentation10.00 Ratings00 Ratings
Behavioral visitor segmentation9.80 Ratings00 Ratings
Traffic allocation control10.00 Ratings00 Ratings
Website personalization9.80 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Convert Experiences
9.4
Ratings
11% above category average
Dynamic Yield
-
Ratings
Heatmap tool9.10 Ratings00 Ratings
Click analytics10.00 Ratings00 Ratings
Scroll maps9.10 Ratings00 Ratings
Form fill analysis9.10 Ratings00 Ratings
Conversion tracking9.00 Ratings00 Ratings
Goal tracking9.10 Ratings00 Ratings
Test reporting9.90 Ratings00 Ratings
Results segmentation9.80 Ratings00 Ratings
CSV export9.20 Ratings00 Ratings
Experiments results dashboard10.00 Ratings00 Ratings
Best Alternatives
Convert ExperiencesDynamic Yield
Small Businesses
Google Content Experiments (discontinued)
Google Content Experiments (discontinued)
Score 7.3 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Convert ExperiencesDynamic Yield
Likelihood to Recommend
9.9
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
8.6
(0 ratings)
Support Rating
9.8
(0 ratings)
10.0
(0 ratings)
User Testimonials
Convert ExperiencesDynamic Yield
Likelihood to Recommend
Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
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It's ideal for testing continuous improvements in user experience - we're achieving good results from A/B testing and multivariate testing, and tracking the impact is very slick and compelling. We currently don't have any Dynamic Yield integrations set up for our app due to the complexities involved. We are also unable to track user behavior on platforms nested outside our domain (such as CTAs on our site that link to external booking engines).
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Pros
  • The platform is good value for money, comparing its features and prices to some of the bigger players.
  • The tool is very flexible and can be used for simpler tests right through to much more challenging and rewarding testing but does require a more thorough knowledge of the platform.
  • Their support team is always available and always responsive, not resting until resolutions are met.
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  • Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
  • Customer insights are easy to set up and can be applied retroactively to data
  • A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
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Cons
  • The only thing I'm really missing is segmentation during or after testing of the results by device, new users etc., within the results page. Targeting of users based on segments is obviously possible.
  • There are a few inconsistencies in their user interface that I would have liked to see differently. This could be personal taste though.
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  • The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
  • It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
  • The documentation on the API and custom code implementation can be fleshed out further.
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Likelihood to Renew
Couldn't live without this, no other tool does precisely what we need them to do
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implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
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Usability
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
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Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
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Support Rating
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
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Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
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Alternatives Considered
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
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We selected Dynamic Yield because of Better Support & Partnership Experience, Superior Experimentation Capabilities, All-in-One Platform for Personalization, Testing, and Targeting Its better suited then other tools with A/B testing, better hyper personalization, AI - driven capabilities, low - code, better support
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Return on Investment
  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
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  • Dynamic Yield supports us in our CRO offering as our optimisation platform of choice - we are leveraging this tool heavily in the application of these services - allowing us an ongoing income stream.
  • Dynamic Yields adds value to our clients - we can confidently recommend DY's recommendations and AI as better than those that are offered "out of the box" within Shopify. As a Shopify Plus agency, leveraging this better technology is often a quick way in which we can show almost immediate value to new clients to improve their conversion rate and revenue per user.
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ScreenShots

Convert Experiences Screenshots

Screenshot of the conditions that can be stacked to build complex goals that can track (almost) any visitor action to determine the test outcome.Screenshot of granular targeting so only the right people view variations. 40+ conditions included.Screenshot of the API that brings Convert's capabilities to a testing ecosystem.Screenshot of experiment reports that can be shared with stakeholders and on social media.Screenshot of several advanced test types that are available, including multipage (funnel) experiments.Screenshot of full-stack experimentation that can be used to run tests anywhere that Convert code can be deployed.

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.