Convert Experiences vs. Monetate

Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.

Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.

Incentivized

• The platform is good value for money, comparing its features and prices to some of the bigger players.
• The tool is very flexible and can be used for simpler tests right through to much more challenging and rewarding testing but does require a more thorough knowledge of the platform.
• Their support team is always available and always responsive, not resting until resolutions are met.

• Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
• Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
• The User Interface to develop new actions is not terrible.
• Supports Single Sign On, which is the preferred method of managing users at my organization.

Incentivized

• The only thing I'm really missing is segmentation during or after testing of the results by device, new users etc., within the results page. Targeting of users based on segments is obviously possible.
• There are a few inconsistencies in their user interface that I would have liked to see differently. This could be personal taste though.

Incentivized

• The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
• Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
• The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.

Incentivized

Couldn't live without this, no other tool does precisely what we need them to do

I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.

To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.

Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.

I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site

Incentivized

Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.

Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.

Incentivized

Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.

At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.

Incentivized

• Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
• Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.

• We've had great results with our tests! We've seen a solid ROI on most, and we've been able to identify areas we shouldn't be investing resources into.
• Our teams have really pulled together to come up with ideas and test them. Putting a monetary amount on new features has helped the company understand the value of web dev, CX/UX, and marketing campaigns.

Incentivized