Convert Experiences vs. Piano Activation

Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.

Piano Composer is well suited to news publishers in particular currently, but in theory this tool could be used by any organisation that relies on a paywall or advertising to generate revenue. Their increasingly powerful segmentation tool would also be very useful to many companies, as you can target particular users very easily or rely on their algorithms to do it for you and learn to optimise over time. I also think that if you have a sales pipeline/funnel that you want to nurture users through, Piano Composer can help you to do that.

Incentivized

• The platform is good value for money, comparing its features and prices to some of the bigger players.
• The tool is very flexible and can be used for simpler tests right through to much more challenging and rewarding testing but does require a more thorough knowledge of the platform.
• Their support team is always available and always responsive, not resting until resolutions are met.

• Very easy to use interface
• Powerful algorithms to improve targeting
• Great engagement with clients about improvements and future roadmaps

Incentivized

• The only thing I'm really missing is segmentation during or after testing of the results by device, new users etc., within the results page. Targeting of users based on segments is obviously possible.
• There are a few inconsistencies in their user interface that I would have liked to see differently. This could be personal taste though.

Incentivized

• Acquires companies often and integration of these sometimes cause bugs and outages
• Can be slow to load sometimes
• Any custom work you need done by their developers takes far too long

Incentivized

Couldn't live without this, no other tool does precisely what we need them to do

To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.

I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site

Incentivized

Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.

Optimizely is a great platform for A/B testing with multiple variants and across a range of devices, browsers etc. What makes Piano Composer different is that you can add tests within your flows - specifying exactly where and why you want things to happen, whilst still building the rest of your experiences around this. The other huge benefit to Piano Composer is that it contains their Customer Segmentation engine and processing this data with their proprietary algorithms, so it is taking everything it knows about your users and including this in the segmentation process, which I think it much more powerful.

Incentivized

• Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
• Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.

• Increased digital subscriptions substantially
• Enables quick and easy testing, which saves lots of time
• Is quite expensive as a tool overall, so you need to balance the benefits to the number of users you have

Incentivized