Piano Composer is a great all-rounder for segmenting users and driving desired behaviour
Use Cases and Deployment Scope
We are a digital and print news publisher. We use Piano Composer for our subscription flows. For example, to create and manage dynamic paywalls, dynamic subscriptions and landing pages. We also use Piano Composer's segmentation capabilities and range of algorithms to improve our targeting. This helps us to create the best experience we can for users, while also ensuring we optimise our revenue from advertising and subscriptions so we can continue to provide high quality journalism.
Pros
- Very easy to use interface
- Powerful algorithms to improve targeting
- Great engagement with clients about improvements and future roadmaps
Cons
- Acquires companies often and integration of these sometimes cause bugs and outages
- Can be slow to load sometimes
- Any custom work you need done by their developers takes far too long
Return on Investment
- Increased digital subscriptions substantially
- Enables quick and easy testing, which saves lots of time
- Is quite expensive as a tool overall, so you need to balance the benefits to the number of users you have
Alternatives Considered
Optimizely Web Experimentation