Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…
$49
Per User per Month
Oracle Social Cloud (legacy)
Score 7.6 out of 10
Enterprise companies (1,001+ employees)
Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.
If your business is huge on Instagram and you have a big following and post daily, You will get detailed insight into the traffic. I don't think that Cool Tabs is perfect, but it automatically will give you feedback on KPI for your social media pages. If you want deeper details, you may have to upgrade.
It's well suited if you are in a situation where you need control of the content that is published out to your channels. It provides complete trackability for every action taken by each member of staff when working with the system so you can always know who was overall responsible for any decision that was made. It's less suited to small businesses that have limited social media presence. It is very slow on being kept up to date with the native platform and the lack of ability to schedule the same post multiple times is frustrating
Cool Tabs is well suitable for handling social handles and hashtags.
They have an excellent customer service experience that is always available to help and to improve the product.
Cool Tabs provides a detailed resource for collecting information for your products, in order to create an excellent and satisfactory experience for my work.
Ease of reporting. Allows us to pull reports by network or by campaign quickly. This used to be a manual process that would take upwards of 8 hours per month.
Real-time social media monitoring, with virtually no spam. Other providers struggle to remove spam content from their social monitoring results which makes sifting through mentions cumbersome.
Integration into other tools. Being able to integrate other Oracle products like Eloqua and web analytics like Omniture helps us see social media content as part of our larger pipeline now.
Tabs tool could be much more user friendly, i.e. completely "drag and drop". It was pretty easy to get something functional built, but if you didn't know how to code CSS then you were pretty much hopeless when it came to making the tab look "professional".
Their bulk uploading/scheduling feature for posts was always having issues, it was something I always wanted to take advantage of and was bummed that it didn't really work well enough to make it efficient.
When I was using the tool, it was a very janky user experience when you needed to go and locate a post or comment that had been automatically removed due to keyword filters. And there was no simple way to just view a stream of what's being said on/to your accounts.
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
Although both of them are great at their own levels, I like Cools Tabs more because it is very easy to use and very simple. I use it all the time to check up on the standard of my work and it has never let me down. Also their support team is very cooperative.
We started our social marketing journey by just using the free version of Hootsuite. It had good listening but was limited in other areas, especially as it related to campaign tracking and some analytics. Even looking at the Enterprise versions, we didn't feel it had the breadth of functionality as Oracle SRM.
Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
