Coosto vs. MutualMind (discontinued)

Very well suited to developing products, services and understanding users' problems by looking for product-related concerns talked about online and also what the related 3rd-party organisations are talking about and/or creating products to help other users with. Early discovery for design and alpha/beta phases for communications strategy.

Incentivized

• The 'monitor' section ('listen') is very powerful! You can quickly see what is said about your product and theme and what the sentiment about that is, now and in the past.
• We love the alerts you can set. They are more accurate and quicker than Google alerts.
• When you reply to reactions from your followers you can see their history instantly. This helps connecting with them better.
• In 'publish' all posted and planned posts are in one view. You can easily re-use posts.
• The support is very good. They answer always in a day.

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• The dashboard is only useable in full screen, not in compartments
• Rather expensive

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

Coosto is more powerful than the version of Hootsuite we used.

As mentioned before, Radian6 and Sysomos Heartbeat.

• Positive impact on communications strategies.
• Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

Incentivized

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.