Coremetrics / IBM Digital Analytics (discontinued) vs. DoubleVerify
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Coremetrics / IBM Digital Analytics (discontinued) | Score7.9 out of 10 | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A |
 DoubleVerify | Score10 out of 10 | N/A | DoubleVerify Pinnacle is a tool for monitoring and optimizing digital advertising performance across media properties. DV Pinnacle compares ad performance on each property based on number of impressions, viewability, fraud, and brand safety. It can be used by advertisers and agencies, publishers and networks, or ad platforms and exchanges (for quality control). | N/A |
| Coremetrics / IBM Digital Analytics (discontinued) | DoubleVerify | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Coremetrics / IBM Digital Analytics (discontinued) | DoubleVerify | |
|---|---|---|
| Likelihood to Recommend | 7.0 | - |
| Likelihood to Renew | 5.8 | - |
| Usability | 9.0 | - |
| Availability | 10.0 | - |
| Performance | 8.0 | - |
| Support Rating | 2.3 | - |
| Online Training | 7.1 | - |
| Implementation Rating | 9.9 | - |
| Configurability | 8.0 | - |
| Product Scalability | 9.0 | - |