Coremetrics / IBM Digital Analytics (discontinued) vs. Latana
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Coremetrics / IBM Digital Analytics (discontinued) | Score7.9 out of 10 | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A |
 Latana | N/A | N/A | The vendor says Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. The tool empowers brands with the reliable, accurate insights they need to succeed. The insights can be used to measure brand performance across target audiences, understand how campaigns are impacting brand performance over time, and tailor marketing plus improve brand performance. | N/A |
| Coremetrics / IBM Digital Analytics (discontinued) | Latana | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Coremetrics / IBM Digital Analytics (discontinued) | Latana | |
|---|---|---|
| Likelihood to Recommend | 7.0 | - |
| Likelihood to Renew | 5.8 | - |
| Usability | 9.0 | - |
| Availability | 10.0 | - |
| Performance | 8.0 | - |
| Support Rating | 2.3 | - |
| Online Training | 7.1 | - |
| Implementation Rating | 9.9 | - |
| Configurability | 8.0 | - |
| Product Scalability | 9.0 | - |