Coremetrics / IBM Digital Analytics (discontinued) vs. MarketingTracker
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Coremetrics / IBM Digital Analytics (discontinued) | Score7.9 out of 10 | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A |
 MarketingTracker | N/A | N/A | MarketingTracker is specifically developed to make decision making better, faster and easier. MarketingTracker enables users to understand what’s happening in a company's markets and brands, and what’s driving this. Insights can be shared through storyboards and presentations are automatically produced in line with management reporting cycles. MarketingTracker provides users with data analysis options and allows the user to visualize data. MarketingTracker lets users: - Perform… | N/A |
| Coremetrics / IBM Digital Analytics (discontinued) | MarketingTracker | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Coremetrics / IBM Digital Analytics (discontinued) | MarketingTracker | |
|---|---|---|
| Likelihood to Recommend | 7.0 | - |
| Likelihood to Renew | 5.8 | - |
| Usability | 9.0 | - |
| Availability | 10.0 | - |
| Performance | 8.0 | - |
| Support Rating | 2.3 | - |
| Online Training | 7.1 | - |
| Implementation Rating | 9.9 | - |
| Configurability | 8.0 | - |
| Product Scalability | 9.0 | - |