Craft is a CMS for creating custom digital experiences on the web. Craft can support design portfolios, multinational marketing sites, and other kinds of sites, and integrates with tools like Salesforce, Mailchimp or Hubspot to offer a full business solution.
$130
per month per project
Salesforce CMS
Score 8.4 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…
N/A
Pricing
Craft CMS
Salesforce CMS
Editions & Modules
Team
$130
per month per project
Pro
$240
per month per project
Team
$279
per year includes one year of updates ($99 for support each subsequent year)
Pro
$399
per year includes one year of updates ($99 for support each subsequent year)
Enterprise
Contact Sales
for when a project has specific licensing requirements
No answers on this topic
Offerings
Pricing Offerings
Craft CMS
Salesforce CMS
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Hosted Craft CMS option available with a discount for annual pricing.
Craft was originally developed in response to ExpressionEngine's shortcomings. While ExpressionEngine has caught up in some regards, it still looks and feels a bit unpolished by comparison. Additionally, ExpressionEngine's vendor has never gotten UI right - not on their …
Salesforce is magnificently more robust and functions much better when managing complex sales cycles with multiple individuals and products. With simple sales cycles and few products, Excel is a strong contender.
Salesforce CMS stacks up as a Customer management system because it has a more user friendly snd intuitive interface. The UX is better and more modern. It can be customised and extended. There are always learning opportunities and updates for the system so it keeps on …
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team …
This fits into the mold with the other Salesforce services. Once you get used to the suite and the nuances of each platform, things become easy. Just read any documentation first, as jumping in will only get you so far, and the more connections with the other apps, the more …
Hubspot CSM is a bit easier to use, but not as strong for bigger markets like enterprise. Also, it's a bit annoying having to log into different platforms. Being able to do everything directly in Salesforce is pretty nice.
Salesforce more so compliments these products, rather than stacks against them. We don't have any products similar to Salesforce CMS, so in lieu of that, these are the products we were using that mesh the easiest with Salesforce CMS in terms of proceeding through the …
In my opinion, Salesforce CMS is the most complex of these offerings, and probably the most complex platform of its kind. It was selected by another stakeholder - I would likely have chosen something less expensive and more intuitive to use. The robust feature set is amazing, …
We used the Catalyst product of Totango. It was not great as it was hard to navigate, and it did not offer any reporting capabilities at all, nor did it speed up our day-to-day tasks.
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. …
I would say Zoho seemed very remedial when compares with the functionality of Salesforce CMS. Zoho might be better for those just starting out and don't need the full functionality of what Salesforce CMS is capable of. Used Zoho at a previous employment and I didn't think it …
I was uninvolved in my organization's CMS selection, but I used Freshdesk at another organization and generally prefer Salesforce CMS due to greater functionality and wider use cases. Unlike Freshdesk, Salesforce CMS is built for processes besides customer support ticketing, …
I have not researched other products. The last two companies I have worked for both used Salesforce CMS and had no intention of changing providers. I cannot think of a time where someone told me they did not like Salesforce CMS. When you have a solid solution like Salesforce …
Pulls data from Sales Cloud, Service Cloud, and Marketing Cloud to dynamically update content, we didn't want to use too many 3rd party tools that would expose our busines to threats
I used to use WebWave at my previous firm and felt like it was more for website creation rather than content sharing internally. I was also in a different role so I meant my needs at my last firm. My focus has changed and now Salesforce CMS is the best product for my team to …
Integration with this tool are immensely incredible it make us efficient whenever we need to see the data of our client. It helps us to make our lives easier in terms of sending rates, follow-ups, Outbound call and more importantly constant assurance that we have our process on …
Suitable for mid-size to large websites (20 pages+). If you have a massive project with dozens or hundreds of content contributors, complex editorial process/workflow, are tied to a non-Linux platform (Microsoft Server), you may want an enterprise CMS like Episerver. If you need a small, cheap, theme-based, basic website with 5-15 pages, you'll probably go to WordPress.
If you have a large customer base and a large amount of data on each of your customers, it is really strong in creating personalized content that your salespeople can use in their pitch meetings—and then setting up workflows for automated for lifecycle journey creations to automatically go out to customers.
Design-agnostic templating system. No themes. This means you can use whatever HTML, CSS, JS you want, and integrate it with Craft.
Versatile field types, with 3rd party plugins providing a bunch more. Everything from plain text to address, color picker, date/time, file assets, one-to-many relationships, and more.
Control panel with clean, responsive UI makes content updates easy for clients.
Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
Organizations that are new to Salesforce need to be prepared for report building and other configurations. Customization is a great feature, but it can be overwhelming if not impossible for a brand new user.
Salesforce Trailhead is robust but can be confusing and overwhelming.
I'm currently comfortable with only using Salesforce CMS or any iteration on a desktop.
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
Craft was originally developed in response to ExpressionEngine's shortcomings. While ExpressionEngine has caught up in some regards, it still looks and feels a bit unpolished by comparison. Additionally, ExpressionEngine's vendor has never gotten UI right - not on their website, nor in their CMS. Craft remains easier to use, more polished and provides a wider feature set in its base install (without needing plugins). As for WordPress - while I recognize its massive popularity, I find its reliance on themes, third-party plugins, along with security shortcomings, make it a poor fit for the larger custom projects we build. On the other hand, if you want to throw up a passable website in a day, you can't beat WordPress.
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team members. Sonar was cheaper but Salesforce CMS is way more capable.
We don't have hard numbers on Craft's impact on our ROI, but we recognize that its feature set, ease of use, and integrated ECommerce allows offering a superior product to clients.