CrowdRiff vs. DemandScience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CrowdRiff
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
CrowdRiff is a visual marketing platform used by over 200 DMOs to, source, organize, publish, and optimize UGC and owned visuals that resonate with today’s travelers.N/A
DemandScience
Score 9.7 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
Pricing
CrowdRiffDemandScience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CrowdRiffDemandScience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
CrowdRiffDemandScience
Considered Both Products
CrowdRiff

No answer on this topic

DemandScience
Chose DemandScience
Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.
Chose DemandScience
Mainly in the flexibility of targeting
Chose DemandScience
Demandbase and Demandbase Advertising Cloud
Chose DemandScience
DS has a huge database and therefore lead count within the niche audiences and industries.
Many other lead partners are specialized in one industry. DS is capable of delivering in multiple industries, which is awesome if you target different target audiences as well. There is a …
Chose DemandScience
TechTarget Lead Generation, Madison Logic Platform and Foundry
Chose DemandScience
Over the past year we've utilised a variety of content syndicators, approximately six or seven in total, as we believe in maintaining a diversified mix of suppliers to ensure comprehensive and well-rounded marketing efforts. While all these platforms have their individual …
Chose DemandScience
I've only used DemandScience for content syndication.
Chose DemandScience
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific …
Chose DemandScience
Demand Science has the largest audience in our target groups, which is exactly what we need, as we always require high volumes of leads.
They are also very good when it comes to account management, we always feel that they are there for us, and if we ever have any issue, they …
Chose DemandScience
We have used other media vendors from the likes of Madison Logic, Inbox Insight etc.

However, it has been the direct feedback from the client, great customer service and competitive CPL rates that have influenced our choice.
Chose DemandScience
I would say it is similar to Madison Logic when it comes to the quality of leads and customer service. We are yet to see results coming from GumGum's contextual approach but from a content syndication perspective they are one of the more reliable ones out there, especially for …
Chose DemandScience
We have used Tech Target in the past which is much more expensive than Demand Science but lead quality is the same across both vendors
Chose DemandScience
Similar offering to other content syndication offerings. Of 12 tested partners in the last year, DS ranked 7th in Opportunity Rate and 4th on CPL rate.
Chose DemandScience
DemandScience is a good tool, but doesn't measure up to some other more tech-oriented content syndication players. Taboola is an excellent tool that has a very good user interface to set up the launch and monitor campaigns.
Chose DemandScience
DemandScience is easy to use.
Chose DemandScience
Demand Science's communication skills through email against the ones selected is great! when it comes to getting preview links to go live in the markets they are quick to generate these. As well as getting them amended as per our request, we never have any issues with this …
Chose DemandScience
All vendors have their strengths and weaknesses. Due to the scale of activity we do on behalf of our clients, we tend to always use a basket of vendors to deliver the lead volumes we require. DemandScience is always on the preferred partner list and will thus be considered for …
Chose DemandScience
Again, the main draw to DemandScience was primarily the Scale available across all markets we attempted to target and garner leads from.
Chose DemandScience
Madison Logic Platform, BrightTALK and TechTarget Lead Generation
Chose DemandScience
Good for quality appointment setting, poor against content syndication.
Chose DemandScience
DemandScience is on the more preferred half of vendors due to their negotiated CPLs and willingness to step up to the plate.
Features
CrowdRiffDemandScience
Content Creation
Comparison of Content Creation features of Product A and Product B
CrowdRiff
8.0
Ratings
0% below category average
DemandScience
-
Ratings
Ideation9.00 Ratings00 Ratings
Approval workflows7.00 Ratings00 Ratings
Content collaboration8.00 Ratings00 Ratings
Content calendar8.00 Ratings00 Ratings
Network for content licensing/production8.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CrowdRiff
8.3
Ratings
2% above category average
DemandScience
-
Ratings
Content hub8.00 Ratings00 Ratings
Forms / Gated content8.00 Ratings00 Ratings
Embedded CTAs8.00 Ratings00 Ratings
Content distribution8.00 Ratings00 Ratings
Content promotion9.00 Ratings00 Ratings
Content automation9.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CrowdRiff
5.0
Ratings
44% below category average
DemandScience
7.8
Ratings
1% below category average
Audience profiling and targeting5.00 Ratings8.60 Ratings
Closed-loop tracking and reporting5.00 Ratings00 Ratings
Content performance analytics5.00 Ratings7.60 Ratings
Campaign optimization dashboard5.00 Ratings7.20 Ratings
Competitive analytics5.00 Ratings00 Ratings
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User Ratings
CrowdRiffDemandScience
Likelihood to Recommend
10.0
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(0 ratings)
Usability
-
(0 ratings)
6.9
(0 ratings)
Support Rating
-
(0 ratings)
5.0
(0 ratings)
Implementation Rating
-
(0 ratings)
1.5
(0 ratings)
User Testimonials
CrowdRiffDemandScience
Likelihood to Recommend
We love to use CrowdRiff for specific trending items, for example, wine slushies are popular during the spring/summer and each winery does them a little bit differently so it's nice to be able to use CrowdRiff to source various images of slushies available across the state in a quick turnaround.
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DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.
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Pros
  • searching images
  • the filtering, being able to exclude terms hashtags, etc.
  • easy to use
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  • Client Service/ Account Management
  • Flexible in terms of reporting and can provide more than one per week
  • Prompt in turning around previews and other client deliverables
  • Competitive pricing and good coverage across EMEA markets and Middle East
  • Access to senior decision makers in the business
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Cons
  • would love to be able to search by geographic location
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  • Management and attention to detail - several items slip through the cracks.
  • Coordination between account management and invoicing has been sloppy.
  • Better intent data to match profiles.
  • Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."
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Likelihood to Renew
No answers on this topic
It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.
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Usability
No answers on this topic
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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Support Rating
No answers on this topic
The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.
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Implementation Rating
No answers on this topic
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Alternatives Considered
No answers on this topic
Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.
Read full review
Return on Investment
  • very positive impact, has saved us money in that some of the images we have not needed to purchase.
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  • Delivered quality leads that had engaged with our top of funnel content
  • Added quality contacts to our marketing database
  • Cost per lead slightly higher than some other vendors
  • Quick to set up, launch and deliver the campaign once everything in place
  • Excellent account management and named-person support
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ScreenShots

CrowdRiff Screenshots

Screenshot of Easily share with third parties:
We make it simple to send images to partners, media contacts and other team members.Screenshot of Spend less time searching:
Find the exact visuals you need, in seconds, using the industry’s most powerful intelligent image search.Screenshot of Bring your website to life:
Wow your website visitors with a visually rich experience. Responsive galleries make it easy to keep your site fresh with the latest and greatest visuals.Screenshot of Flexible rights management: 
Customize how you ask for rights to social media photos and create a great experience for your community.Screenshot of Find untapped UGC:
Delve into the richest source of UGC visuals around your brand.Screenshot of More visuals, more clicks:
Add branded calls to action to your photos, so visitors can click through to relevant information on your website.