Crunchbase vs. Carta

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crunchbase
Score 7.7 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
Carta
Score 9.5 out of 10
N/A
Carta is an equity management platform that helps private companies manage their cap tables and issue securities electronically. Carta's tools help companies with valuations, tax filings, and equity compliance. Most recently, Carta launched Total Comp—a compensation management suite that offers benchmarking, leveling, scorecards, total rewards statements, and other tools used to forecast, hire, and retain…N/A
Pricing
CrunchbaseCarta
Editions & Modules
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
No answers on this topic
Offerings
Pricing Offerings
CrunchbaseCarta
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CrunchbaseCarta
Features
CrunchbaseCarta
Prospecting
Comparison of Prospecting features of Product A and Product B
Crunchbase
9.2
Ratings
17% above category average
Carta
-
Ratings
Advanced search8.00 Ratings00 Ratings
Identification of new leads8.00 Ratings00 Ratings
List quality10.00 Ratings00 Ratings
List upload/download9.00 Ratings00 Ratings
Ideal customer targeting10.00 Ratings00 Ratings
Load time/data access10.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Crunchbase
6.9
Ratings
12% below category average
Carta
-
Ratings
Contact information7.00 Ratings00 Ratings
Company information8.00 Ratings00 Ratings
Industry information5.70 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Crunchbase
8.9
Ratings
18% above category average
Carta
-
Ratings
Lead qualification process5.10 Ratings00 Ratings
Smart lists and recommendations9.00 Ratings00 Ratings
Salesforce integration10.00 Ratings00 Ratings
Company/business profiles10.00 Ratings00 Ratings
Alerts and reminders8.00 Ratings00 Ratings
Data hygiene10.00 Ratings00 Ratings
Automatic data refresh10.00 Ratings00 Ratings
Tags9.00 Ratings00 Ratings
Filters and segmentation9.00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Crunchbase
4.3
Ratings
54% below category average
Carta
-
Ratings
Sales email templates4.30 Ratings00 Ratings
Append emails to records4.30 Ratings00 Ratings
User Ratings
CrunchbaseCarta
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
1.0
(0 ratings)
9.6
(0 ratings)
User Testimonials
CrunchbaseCarta
Likelihood to Recommend
The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
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Hands down the best functionality that Carta has, in my opinion, is the stock option issuance/maintenance functionality. As someone who has had to maintain the option ledger and stock ledger manually in my past life, Carta offers the easy button. It allows the admin to not be required to track down individual emails and keep track of those over time. When a company needs to get in touch with all shareholders it is invaluable to know that Carta can easily do that with just the click of a few buttons.
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Pros
  • Account-Based Data. Employee range, website, industry, company description, chief executives, latest news, etc. All for the given company you are researching.
  • Salesforce integration. I have not used it, but the functionality is supposed to be great. You can run data enrichment in your CRM with the Crunchbase data.
  • Funding, mergers, and acquisitions data. Crunchbase has relationships with thousands of VC firms throughout the world and followup with each very regularly to be able to serve up the latest data to their users.
  • Tech integrations. Integrations with tools like Bombora, Builtwith, Siftery, and others are really useful because you can use Crunchbase's company profile-based research method, and see the data from these tools specifically related to the given company.
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  • Streamlined and efficient UI.
  • Automatic calculation of all necessary accounting computations and footnote disclosures, properly support for external audit purposes.
  • A central source of truth for both internal (like accounting and legal) and external (outside counsel) stakeholders in the equity process.
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Cons
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
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  • Training on getting more from the platform.
  • Could be more clear on setting up notifications upfront.
  • Concept is new to a lot of folks, could more proactively educate users on managing equity.
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Usability
In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
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No answers on this topic
Support Rating
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
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Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.
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Alternatives Considered
Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides emails on c-suite. Crunchbase however is an easier tool to use so if complicated segmentation is not required, Crunchabse is a great solution. It's also super fast to access and provides a succinct and easy to read profile view.
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Carta is a more focused tool on future investment opportunities and the use/reception of company shares as a benefit of employment. These other HCM tools are great for things like PTO, insurance, pay stubs, taxes, and more. They are just missing the shares usually and that is where Carta comes in and saves the day.
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Return on Investment
  • Crunchbase has enabled my company to be more efficient in determining whether or not to conduct further diligence on companies.
  • Tailoring searches for certain criteria has been helpful for aggregating competitors and companies of similar profiles.
  • The software is not only powerful, but also affordable!
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  • Stock Option Expense Calculations are GAAP compliant reducing potental for misstatements during audit.
  • Our CEO and CFO are easily able to view the current status of our equity pool whenever they need information for a fundraising.
  • ROI is significant as everything is incredibly efficient and doesn't require any administrative paperwork.
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ScreenShots

Carta Screenshots

Screenshot of the company dashboard that provides a comprehensive view of tasks and recommended next steps.Screenshot of a company's detailed cap table breakdown by share class, providing vital insights into authorized shares, ownership percentages, dilution effects, and funds raised, accessible at a glance.Screenshot of the equity awards management interface featuring visibility into options holders, exercise prices, vesting schedules, and remaining allocation from an equity plan.Screenshot of the shareholder information and certificate interface where edits are incorporated into the cap table automatically.Screenshot of Carta's interface to create, track, and receive funding.