Crunchbase vs. Owler

Crunchbase and Owler are both marketing and sales intelligence databases that provide users with detailed firmographic and financial information about organizations. Both products are preferred by midsize organizations on TrustRadius.com. 

These databases can be used for conducting due diligence about potential investment opportunities, sales research about prospects and current clients, gathering competitive intelligence, and conducting market research. 

Features

At their core, both products are online databases that allow users to search for company profiles. Each includes information about company size, key executives, the organization’s revenue, and recent news and updates. Both tools also allow users to monitor a certain number of companies. However, both websites have a few unique features and types of information as well. 

For example, Crunchbase allows users to save specific company searches, see a detailed view of an organization’s funding history, see web traffic information from Similar Web, and import and export lists for easier searching. Overall, Crunchbase specializes in providing detailed funding information about organizations. 

On the other hand, Owler focuses on providing competitive information for each company which includes a set of relevant competitors. Paid users can also set up a customizable dashboard that includes alerts and tracking for specific businesses. Notably, Crunchbase does not provide information about an organization’s competitive set. 

Limitations

While both tools help organizations obtain sales and marketing intelligence data, each has a few limitations to be aware of. 

Users on TrustRadius note that the Crunchbase mobile app is not very user-friendly and needs more work. The data can also be outdated and may need additional verification. Crunchbase does not provide competitive intelligence for organizations. However, Crunchbase users remark that it is more user-friendly than Owler. 

In contrast, Owler does provide information about each organization’s competitive set, though only some of this information is available on its free plan. Users on TrustRadius point out that Owler can have large information inaccuracies and incomplete company profiles. Thus, users may need to spend extra time verifying if the information collected by Owler is correct. 

Pricing 

Both products have a limited free plan that requires registration, after that each vendor offers subscription-based pricing plans. 

Crunchbase’s Pro plan is $29 per user per month and pricing for their Enterprise plan is not disclosed on their website. The Pro plan includes the ability to monitor up to 100,000 companies, import lists to auto-find companies, export results, and increased customer support access. The Enterprise plan includes API access, bulk uploads, a Salesforce integration, real-time updates, and a dedicated customer success manager.

Owler’s free plan is more limited than Crunchbase’s; it only allows users to see information for 10 companies per month and see 3 competitors for each organization. It’s Plus plan is $99 per year, and it’s Pro plan is $420 per year. Both paid plans include expanded searching capabilities, unlocks more competitive data, and includes advanced search filters. The Pro plan also has no ads and a Salesforce sync. 

Notably, Owler’s plans are not priced per user, which is ideal for businesses that will have a large number of users utilizing the database.