Crunchbase vs. PitchBook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crunchbase
Score 7.7 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
PitchBook
Score 8.1 out of 10
Small Businesses (1-50 employees)
PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.N/A
Pricing
CrunchbasePitchBook
Editions & Modules
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
CrunchbasePitchBook
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CrunchbasePitchBook
Considered Both Products
Crunchbase
Chose Crunchbase
It has more data and it's for sure more accurate, Crunchbase has a better platform when talking about visual and it's also easier to search. Also, it has better filters which can help companies to dive deeper into researching accordingly to their needs
Chose Crunchbase
I like Pitchbook a lot -- but too expensive for a slight difference in our use case. If Crunchbase added valuation "estimates" (kind of like zillow "zestimates"), it would be awesome instead of just very good.
Chose Crunchbase
Crunchbase is cheaper and the overall price/value balance is better
Chose Crunchbase
Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides …
Chose Crunchbase
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
Chose Crunchbase
Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer …
Chose Crunchbase
Sales Navigator is better only because it provides you with more direct contacts to reach out to. Crunchbase only tells you really the top dogs in the company like c-level execs, not necessarily contacts that you would be having sales conversations with.
Chose Crunchbase
Crunchbase has far more company data than LinkedIn Sales Navigator. The thing that it lacks is data on the people at those companies. LinkedIn Sales Navigator also has a better CRM integration, from what I understand. It is more automated. For our strategy, we use both of these …
Chose Crunchbase
This question always gets me. In a world with so many database solutions, it becomes quite difficult to compare, its the subtleties. Bigger is usually better...Crunchbase has gone through over 300...300 rounds of funding. In a world where there are so many options, going with …
Chose Crunchbase
I have found that Crunchbase has more up-to-date information when comparing ZoomInfo and EverString.
Chose Crunchbase
I don't know of other services like Crunchbase, in my mind it stands alone. Of course I could use FormDs, but it's cumbersome and doesn't provide the same level of information, so I rarely use it.
PitchBook
Chose PitchBook
PitchBook is seen as the industry gold standard
Chose PitchBook
Pitchbook complements the above but does not compete directly with them.
Chose PitchBook
We also tried Foundernest (tried to include it in the list above but looks like it's not on TR's database). PitchBook has a better database and seach features, but Foundernest is AI tool to find similar companies and solutions that can be very useful and much more time …
Chose PitchBook
Certain regards, such as comprehensiveness and ability to store and export searches and data related to searches PitchBook performs better than the above and remains our go to tool. However we also use DealRoom to supplement some of that data to ensure comprehensiveness and …
Chose PitchBook
PitchBook does a good job at listing and organizing all the data needed right up front. No hidden tabs or things for me to dive deeper on. Very simple to use. I think PitchBook market maps are not as good as CB Insights.
Chose PitchBook
Much cheaper. Much broader data set. Let reliable.
Chose PitchBook
PitchBook excels at private company data and has significantly improved its coverage of investors and funds. It is generally more easy to navigate and information is updated frequently. It is not nearly as strong with public, credit or market data including access to news and …
Chose PitchBook
PB is more comprehensive, more current, more detaile.d
Chose PitchBook
The strength of Pitchbook is its consistency. While many of the competitors do one aspect better than Pitchbook, Pitchbook does each aspect I am looking for well. In other words, while Pitchbook might not be the #1 in a specific category, they are always at least #2 so that …
Chose PitchBook
• Preqin has up to date and largely reliable fund performance information. The information like this on PitchBook is unusuable. I don't trust it in the slightest. If more sources were offered I might consider taking a closer look at it. • CapIQ is the home base for all public …
Chose PitchBook
PitchBook has the most accurate and complete data. CB Insights platform loads slightly more quickly and is a little more intuitive, but lacks data integrity. Tracxn is not easy to use, but offers some data on a lot of international and small, non-VC or PE-backed companies. …
Chose PitchBook
PitchBook is better than most other tools.
Chose PitchBook
PitchBook is by far the more reliable source for non public companies. This helps a lot in the entrepreneurial and Venture Capital space.

Other platforms may be better suited for other tasks that are not related to SMEs, VC, or Startups.
Chose PitchBook
PitchBook is truly a best in class financial research and diligence hub that provides accurate and relevant background research needed prior to performance any venture capital, private equity and M&A transactions. It is a thorough database that stands out among its peers, with …
Chose PitchBook
PitchBook provide more details breakdown and wider scope of company information. PitchBook also provide information on market and product news. We are a startup company and we relay on the inside news and information from pitch book to decide how to go to market. PitchBook …
Chose PitchBook
CB Insights is good for getting a wide view of market trends and a forecast of what will be bubbling up in the near terms. PitchBook is more granular, enabling sales teams to dive into specific companies and where they're at as an organization, plus PitchBook typically has …
Chose PitchBook
We actually use both. CBInsights we use more regularly for market capture, and PitchBook when we are actively seeking acquisitions.
Chose PitchBook
PitchBook is more focused on private company statistics such as capital raised, industry focus, investor base analysis, and overall market activity. PitchBook has more robust capabilities in terms of allowing users to manipulate private markets data, but does not have the same …
Chose PitchBook
PitchBook is one of the best. More usable than Bloomberg Terminal though it has less information. It is similar to Crunchbase. CB Insights and AngelList have more lists of prominent companies in a field/specific search space.
Chose PitchBook
Far ahead of all competitors on private companies. Far behind S&P and Fact set on public company data
Features
CrunchbasePitchBook
Prospecting
Comparison of Prospecting features of Product A and Product B
Crunchbase
9.2
Ratings
17% above category average
PitchBook
-
Ratings
Advanced search8.00 Ratings00 Ratings
Identification of new leads8.00 Ratings00 Ratings
List quality10.00 Ratings00 Ratings
List upload/download9.00 Ratings00 Ratings
Ideal customer targeting10.00 Ratings00 Ratings
Load time/data access10.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Crunchbase
6.9
Ratings
12% below category average
PitchBook
-
Ratings
Contact information7.00 Ratings00 Ratings
Company information8.00 Ratings00 Ratings
Industry information5.70 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Crunchbase
8.9
Ratings
18% above category average
PitchBook
-
Ratings
Lead qualification process5.10 Ratings00 Ratings
Smart lists and recommendations9.00 Ratings00 Ratings
Salesforce integration10.00 Ratings00 Ratings
Company/business profiles10.00 Ratings00 Ratings
Alerts and reminders8.00 Ratings00 Ratings
Data hygiene10.00 Ratings00 Ratings
Automatic data refresh10.00 Ratings00 Ratings
Tags9.00 Ratings00 Ratings
Filters and segmentation9.00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Crunchbase
4.3
Ratings
54% below category average
PitchBook
-
Ratings
Sales email templates4.30 Ratings00 Ratings
Append emails to records4.30 Ratings00 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Crunchbase
-
Ratings
PitchBook
7.8
Ratings
10% above category average
Private Company Data00 Ratings7.00 Ratings
Industry-Specific Information00 Ratings8.00 Ratings
Independent Research Access00 Ratings7.00 Ratings
M&A Analysis00 Ratings8.00 Ratings
Macroeconomic News00 Ratings9.00 Ratings
Search Tools00 Ratings8.00 Ratings
Best Alternatives
CrunchbasePitchBook
Small Businesses
Lead411
Lead411
Score 9.1 out of 10

No answers on this topic

Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
S&P Capital IQ
S&P Capital IQ
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
S&P Capital IQ
S&P Capital IQ
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CrunchbasePitchBook
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
1.0
(0 ratings)
7.0
(0 ratings)
User Testimonials
CrunchbasePitchBook
Likelihood to Recommend
The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
Read full review
Sourcing of companies. Augmenting information about existing companies. MArket research, example AI for cyber security. Using the data for internal data purposes. Researching a particular market segment (example insuretech). You have had pieces on LP environment in the past that I have found to be very interesting as well. THank you
Read full review
Pros
  • Account-Based Data. Employee range, website, industry, company description, chief executives, latest news, etc. All for the given company you are researching.
  • Salesforce integration. I have not used it, but the functionality is supposed to be great. You can run data enrichment in your CRM with the Crunchbase data.
  • Funding, mergers, and acquisitions data. Crunchbase has relationships with thousands of VC firms throughout the world and followup with each very regularly to be able to serve up the latest data to their users.
  • Tech integrations. Integrations with tools like Bombora, Builtwith, Siftery, and others are really useful because you can use Crunchbase's company profile-based research method, and see the data from these tools specifically related to the given company.
Read full review
  • PitchBook provides a very comprehensive database of not just companies and investors but also M&A activity, financials, funds and LPs.
  • Pitchbook is multi-dimensional it how it can be used. For example, it can help to accomplish various business objectives, including deal sourcing, due diligence, private market intelligence and fundraising.
  • PitchBook has an easy-to-navigate user interface. It enables the user to quickly find the data and information that he or she needs.
Read full review
Cons
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Read full review
  • Better use of Generative AI (At this point, I should be able to type in a natural language search and PitchBook should give me that answer without having to go through the old school search of checking boxes and setting parameters)
  • If possible, include preliminary data on un-funded startups, perhaps by scraping various non-financial filing records.
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Usability
In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
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I personally love the organization structure of PitchBook. I think others like the UI of Crunchbase but I am not a fan of CB. It is too flashy. PitchBook gives you eveyrhign you need and makes it black and white. No need to flash up the data.
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Support Rating
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
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The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
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Alternatives Considered
Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides emails on c-suite. Crunchbase however is an easier tool to use so if complicated segmentation is not required, Crunchabse is a great solution. It's also super fast to access and provides a succinct and easy to read profile view.
Read full review
We use Pitchbooks concurrently with HG and ZoomInfo Sales. Pitchbooks primarily brings the funding status and information to the table. However, it's company description that is available in the extract along with the revenue growth figures have also been useful when collating the data. It does not have as much contact information as Zoominfo nor the tech database that HG has but this was made clear when purchasing the solution.
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Return on Investment
  • Crunchbase has enabled my company to be more efficient in determining whether or not to conduct further diligence on companies.
  • Tailoring searches for certain criteria has been helpful for aggregating competitors and companies of similar profiles.
  • The software is not only powerful, but also affordable!
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  • I'll pull ~25 company descriptions on occassion instead of writing them myself. Each time I grab one of those I'm saving myself 2-3 minutes. Easily save an hour+ on this simple / repetitive task related to a daily / weekly work product.
  • If I want to understand other companies in the industry, PB's search function will save me from skimming the internet for hours. This can result in 4-7 hours of time savings across a more macro or industry-wide project.
  • Quickly finding who invested in an asset can save sometimes 30-45 minutes of searching the internet. While I wish it provided more details on the specific fund that invested (i.e., Fund IV), it provides sufficient direction for me to begin searching internal databases.
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ScreenShots

PitchBook Screenshots

Screenshot of where PitchBook provides the critical insights needed to navigate complex decisions, from small asset allocation adjustments to multi-billion-dollar investments. PitchBook lets users stay informed on private and public market trends as well as company and deal updates specific to any focus.Screenshot of where to customize and visualize PitchBook data. Through the iOS or Android PitchBook app, users have the breadth and depth of private market data at their fingertips.