Custify vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Custify
Score 9.9 out of 10
Small Businesses (1-50 employees)
Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A
UserTesting
Score 8.0 out of 10
N/A
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
Pricing
CustifyUserTesting
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CustifyUserTesting
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CustifyUserTesting
Considered Both Products
Custify
Chose Custify
Hubspot is defintiely more robust in what you can do with it, but Custify is great for customer success specific activities. We do use hubspot in line with custify, but we wouldn't be able to use one without the other. Custify can measure some product engagement metrics that …
Chose Custify

This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.


Chose Custify
Custify was simpler to integrate and easier to use. We got troubled by enterprise-grade software as it has a lot of requirements and were sometimes even shocked that the data is kept only for a short timeframe so no historical data digging was possible. Custify helped here a lot.
Chose Custify
I'd get Custify if you have high-value accounts, but your team doesn't have enough time to give them personalized treatment. If you're facing this, I know how difficult it is to run a CS team and use "no time" as the reason a key account is at risk.
Chose Custify
We tried other products before. They were good, but Custify is hands down our favorite. I recommend getting a demo from a few companies, maybe give a few a try, to see what works best for your needs.
Chose Custify
We actually thought of using Trello first. But as great as Trello is for task management it just won't work for this. Most other Customer Service systems seem to be designed for enterprise-level or have a bad user experience.

UserTesting
Chose UserTesting
UserTesting is probably the most polished with the largest tester pool, fastest turnaround, and great tools for both moderated and unmoderated tests.
Userlytics is a solid alternative, especially for the budget-conscious. It supports usability testing on lots of devices, and …
Chose UserTesting
The business chose the platform, but I am not too sure.
Chose UserTesting
We use both UserTesting and Userlytics in conjunction with each other. Userlytics we find to be stronger with 1-2-1 moderated study set up due to it being really simple and intuitive for both the researcher and the participant to use. Userlytics also utilises AI analysis of …
Chose UserTesting
UserTesting has the best unmoderated interview set up and it's easy for participants to use as well.
Chose UserTesting
UserTesting is very much a usability testing tool. dscout has much more robust functionality and feels like a more complete user research tool, and I prefer the quality of the panel. However, the UserTesting panel is much larger, and works well when you have lower barriers to …
Chose UserTesting
Because Maze has more limited feature set and basic analytics.
Chose UserTesting
UserTesting is far more advanced than Userbob. It allows a lot more flexibility in the type of testing we run and specifically how we gather respondents to this.

Most tests are unmoderated, similar to Maze, which I would suggest is the most comparable in platform. I find …
Chose UserTesting
Content square is great for seeing customer insights, but UserTesting cuts straight to the point
Chose UserTesting
UserTesting is not a one-size-fits-all approach, but it excels in certain areas. Its user-friendly UI and speedy test launch make it excellent for companies that require immediate user feedback. Budget-conscious firms may find UserTesting's cost-effectiveness appealing, …
Chose UserTesting
Userlytics was evaluated before but coverage of services was less as compare to UserTesting.
Chose UserTesting
They all have different needs but we used the others to try and do what we wanted before we switched to UserTesting. we wanted to utilize as much of our audience as possible before but we noticed that people who had familiarity with our products would breeze through the testing.
Chose UserTesting
I used Lookback at a previous organization. Overall, UT is more usable for participants, and the built-in participant pool is a standout feature.
Chose UserTesting
UserTesting is better than Hotjar interviews; its tools for creating unmoderated tests and analyzing feedback are superior.
Chose UserTesting
UserTesting is easier to use, and the site's design is user-friendly. There are no glitches, and the site works without crashes or slow loading.
Chose UserTesting
This is the only comparable platform I've used.
Chose UserTesting
I prefer Maze as it is much more intuitive.
Chose UserTesting
The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time.
Also, the interface is good. I miss having more features, like a good transcription tool like we have in …
Chose UserTesting
As we have a bigger UX team, it helps us make user research a team sport. It helps us scale and speed up learning without creating bottlenecks which might happen if we were to use smaller tools and platforms.
Chose UserTesting
In terms of overall cost and value, UserTesting stacks up well. While the platform's overall usability could be improved, and it lacks certain features that other platforms offer, we could not find a better platform for quick, reliable insights in a recent comparison.
Chose UserTesting
I've used dscout, and although I prefer UserTesting.com, I will say that dscout really excels at the diary study format. It would be great if UserTesting had a tool/tools that facilitated diary studies better.
Chose UserTesting
UserTesting's platform is the most comprehensive. While it may not have the best analytics features, survey features, recruitment features, etc, it has everything you need to run evaluative and generative research.
Chose UserTesting
User interviews, like the name mentions, is highly focused on exactly that. The issue with this platform is that for any other type of testing you need to purchase third party integrations. This ends up costing more and gets complicated. I do enjoy the tool for what it is but …
Chose UserTesting
UserTesting is superior because of their vast panel, speed, and intuitiveness.
Features
CustifyUserTesting
Security
Comparison of Security features of Product A and Product B
Custify
7.0
Ratings
24% below category average
UserTesting
-
Ratings
Role-based user permissions7.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Custify
8.0
Ratings
8% below category average
UserTesting
-
Ratings
API8.00 Ratings00 Ratings
Integration with Salesforce.com8.00 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Custify
9.0
Ratings
1% above category average
UserTesting
-
Ratings
Product usage9.00 Ratings00 Ratings
Help desk / support tickets9.10 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Custify
8.3
Ratings
4% below category average
UserTesting
-
Ratings
NPS surveys8.00 Ratings00 Ratings
Sponsor tracking8.00 Ratings00 Ratings
Customer profiles8.00 Ratings00 Ratings
Automated workflow9.00 Ratings00 Ratings
Internal collaboration7.00 Ratings00 Ratings
Customer health scoring9.00 Ratings00 Ratings
Customer segmentation9.00 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Custify
9.0
Ratings
4% above category average
UserTesting
-
Ratings
Customer health trends9.00 Ratings00 Ratings
Engagement analytics9.00 Ratings00 Ratings
Dashboards9.00 Ratings00 Ratings
Best Alternatives
CustifyUserTesting
Small Businesses
ChurnZero
ChurnZero
Score 9.6 out of 10
Smartlook
Smartlook
Score 8.2 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Optimal
Optimal
Score 9.0 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.9 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CustifyUserTesting
Likelihood to Recommend
9.0
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(0 ratings)
Usability
9.0
(0 ratings)
8.1
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
9.0
(0 ratings)
8.3
(0 ratings)
Implementation Rating
-
(0 ratings)
4.6
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
7.3
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
CustifyUserTesting
Likelihood to Recommend
Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
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When working with general market customers. For example, a person between the ages of 30 and 60 who has a checking account and a mortgage with their primary bank, as long as they don't get too specific about a particular bank.
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Pros
  • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
  • Getting multiple health scores and trends on one screen.
Read full review
  • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
  • UserTesting University is a great platform to learn how to use UT and general information about research.
  • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
Read full review
Cons
  • My biggest surprise was that we needed to dedicate more time than I thought at the beginning to learn the software more deeply. The interface is the easiest I've used, but there are just many possibilities this software opened up for us, and we wanted to make sure we're familiar with them.
Read full review
  • A centralized platform to recommend products and use cases would be handy so that users can suggest what they could use more of.
  • Integration with newer payment methods and gift card services could expand the user base.
  • Some products are business-critical and thus require sophisticated testing. This service could be added.
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Likelihood to Renew
No answers on this topic
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
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Usability
Overall a great tool with very useful features. It's UI seems a bit clunky and there is no full dashboard. Without these it takes a bit of work to find what you need and get an overview of current activity. Also, implementing everything takes a bit of work. I would recommend it to any saas that is serious about scaling and has a customer success dept
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It can be difficult to organize our tests and go back and find information. I think the AI tools are helping and will help with this, but for now it is time consuming to sort through all of the tests and information and then synthesize it and share it with others. It just takes a lot of time.
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Reliability and Availability
No answers on this topic
Never encountered any problems
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Performance
No answers on this topic
Perfectly fine. Never had any problems.
Read full review
Support Rating
I personally have never used their support but i know our business has had multiple calls with them and they have always been helpful. I would imagine they are helpful as they have always had responses for our questions and have never left us hanging. Highly rate their support team
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I've used the "power hour," as I think it's called. This really helped me gain a greater understanding of my specific needs and wants from the platform. This excellent service points to the excellent relationship UserTesting provides its clients. I would recommend this service to any of my colleagues.
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Implementation Rating
No answers on this topic
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Alternatives Considered
Hubspot is defintiely more robust in what you can do with it, but Custify is great for customer success specific activities. We do use hubspot in line with custify, but we wouldn't be able to use one without the other. Custify can measure some product engagement metrics that hubspot cannot
Read full review
UserTesting is probably the most polished with the largest tester pool, fastest turnaround, and great tools for both moderated and unmoderated tests. Userlytics is a solid alternative, especially for the budget-conscious. It supports usability testing on lots of devices, and you can do both moderated and unmoderated sessions. The UI isn’t as seamless as UserTesting’s, but it gets the job done and it's pretty flexible in terms of study setup and participant targeting.
Trymata is the most basic, but it’s relatively straightforward and affordable. You still get session recordings and written responses, but lacks dashboard polish or advanced features. It’s great for smaller teams or one-off tests.
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Scalability
No answers on this topic
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
Read full review
Return on Investment
  • Connecting all these data points has been a game-changer. We're seeing higher conversions both from free trials and from starter plans to premium plans. We're now developing an upsell offering for our most premium plan and figuring out how to integrate it into Custify. We're ambitious and want to see what's possible to pull off.
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  • We can build tests and gather the insights from those tests to validate our products at a breakneck pace.
  • By quickly validating our assumptions, we can adjust or refine our designs to ensure the final results are more user-focused.
  • Recently, by testing and comparing two different flows for a form, we were able to create the right solution that gave us better leads compared to the former form. This results in better leads, better data about the user, and better support at the end for this user.
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ScreenShots

Custify Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.