TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Customer.io

    Score9.5 out of 10
    Small Businesses (1-50 employees)
    Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.

    $100

    per month

    Pricing
    Customer.io
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Customer.io
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
    More Pricing Information
    Community Pulse
    Customer.io
    Considered Both Products
    Customer.io
    Chose Customer.io
    Customer.io has in my opinion more robust features for comms campaigns vs some of the other tools available on the market that have other focuses primarily and then have CRM tacked on. We've also found Customer.io to be more easy to integrate with the tech stack of our business …
    Incentivized
    Chose Customer.io
    Customer.io is much more comprehensive and powerful. It takes some getting used to but once you understand how it works, you have a ton of control when it comes to email marketing.
    Incentivized
    Chose Customer.io
    I found Customer.io much easier to navigate than any of the other email platforms out there, and the pricing is MUCH better as well.
    Incentivized
    Chose Customer.io
    Customer is much more flexible and enables a greater amount of personalization.
    Incentivized
    Chose Customer.io
    Customer.io is one of the tools we use or suggest based on the situation. Customer.io is in a place between basic email marketing and marketing automation (in my opinion). And suits well with clients who wants to advance or start with marketing automation.

    It's easy, the price …
    Incentivized
    Chose Customer.io
    We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were …
    Incentivized
    Chose Customer.io
    I think Customer.io is a unique product. Most of the other email marketing products you'll find are more B2B focused and don't provide a good solution for high volume emails at a low price. If you're a B2C company, I can't think of any email product I'd rather use than …
    Incentivized
    Chose Customer.io
    We do still use HubSpot, but their email automation is very native and fixed within HubSpot. We needed something that was going to collect our events and integrate 2-ways with Segment in order to effectively send the campaigns we desired. There are so many events in our app …
    Incentivized
    Chose Customer.io
    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against …
    Incentivized
    Chose Customer.io
    because the functonalities and how it is integrated with our Redshift database
    Incentivized
    Chose Customer.io
    Customer.io had the best suite of features and - most importantly for us - was willing to sign a BAA with us so we could maintain HIPAA compliance. Mailchimp was fine but we felt Customer.io had a cleaner interface and was easier for general marketers who aren't dedicated email …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    Customer.io
    Likelihood to Recommend
    10.0
    (9 ratings)
    Usability
    9.0
    (1 ratings)