Customer.io vs. Freshmarketer
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Customer.io | Score9.5 out of 10 | Small Businesses (1-50 employees) | Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year. | $100 per month |
 Freshmarketer | Score6.1 out of 10 | N/A | Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well. | $0 per month |
| Customer.io | Freshmarketer | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation. | — | ||||||||||||||
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| Customer.io | Freshmarketer | |
|---|---|---|
| Likelihood to Recommend | 10.0 | 6.1 |
| Usability | 9.0 | - |