Customer.io vs. Giftbit

This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.

Giftbit will work well for teams of 10 or more, and I can see it scaling to an infinite amount. If you put in the work on the front end, you can really customize the experience of the recipient. The only struggle is that if you have a large amount going out, you need to make sure you have all emails or a place to give out all the unique gift card links. We ran into an issue where some overseas employees couldn't use specific gift cards, but we had already pre-loaded our budgeted amount in credits on the platform.

Incentivized

• Ease of use, a good tool for non programmers, or not so tech savvy people.
• Great support, willing to help a lot, by chat, calls, or screen sharing.
• Fast updates, it's a newer tool, but they are coming with fixes and updates fast.

Incentivized

• It has a nice email builder for sending messages along with an incentive code to a person.
• It segregates my USD balance from my CAN balance at the dashboard level so I can monitor both.

Incentivized

• I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
• One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)

Incentivized

• I didn't love having to buy credits in advance, but since Giftbit recommended how many we'd need to buy, it wasn't terrible.

Incentivized

It is really difficult to leverage all the neat features without a developer. I actually think the base software could be really great for a small business if the price is right, but there are so many things you *can* do but have to know how to do them or have access to your website and the ability to code.

Incentivized

When a redemption via the API connected to my community platform provider failed, the support was extremely limited. It was fast but limited. Most common conversations with Giftbit support ended in "unfortunately we cannot help you or your recipient with that issue." I'm not sure if Giftbit deserves 100% of the blame for API issues with Fuel Cycle community platform but the end result is that a user will redeem their points for a reward and would never get it. Once these issues are reported to me, I couldn't help them from the dashboard either as I was unable to review their claim codes, etc. and make it right, resulting in lost $.

Incentivized

We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were starting, but then it didn't track purchases, it wasn't easy to change a customer attribute, and so on (this was a few years ago, probably they have improved a lot). It was more visual and better to create huge workflows. . Mailchimp was the first program we used. It's very basic but good at what it does: sending a newsletter to your small database. It has integrated very well with other services and we haven't used in a lot of time, but certainly was grown a lot so it must be doing things fine. I also tried Active Campaign but it was almost the same as Autopilot.

Incentivized

I searched for gift card providers and looked at several but none seemed to have the confidence of the internet as much as Giftbit so that's who I went with. It was a good decision.

Incentivized

• Helped increase our new user engagement with our cloud-based software
• Helped our sales team identify clients who had dropped off and stopped interacting with our software
• Helped our sales and customer service team track which clients were completing their full registration process
• Helped our marketing, sales, and customer service team identify key features and messaging with A/B testing for different campaigns

Incentivized

• Our experience with Giftbit definitely raised staff morale.
• Love that you are able to customize how much you want to offer on the gift cards

Incentivized