TrustRadius: an HG Insights company

Customer.io vs. MailCampaigns

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Customer.io

    Score9.4 out of 10
    Small Businesses (1-50 employees)
    Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.

    $100

    per month

    MailCampaigns

    Score7 out of 10
    N/AN/AN/A
    Pricing
    Customer.ioMailCampaigns
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Customer.ioMailCampaigns
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
    More Pricing Information
    Features
    Customer.ioMailCampaigns
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Customer.io and MailCampaigns
    Feature
    Customer.io
    -
    Ratings
    MailCampaigns
    7.6
    1 Ratings
    WYSIWYG email editor00 Ratings8.01 Ratings
    Dynamic content00 Ratings8.01 Ratings
    Ability to test dynamic content00 Ratings7.01 Ratings
    Landing pages00 Ratings8.01 Ratings
    A/B testing00 Ratings8.01 Ratings
    Mobile optimization00 Ratings7.01 Ratings
    Email deliverability reporting00 Ratings8.01 Ratings
    List management00 Ratings7.01 Ratings
    Triggered drip sequences00 Ratings7.01 Ratings
    Lead Management
    Comparison of Lead Management features of Customer.io and MailCampaigns
    Feature
    Customer.io
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    Lead nurturing automation00 Ratings8.01 Ratings
    Lead scoring and grading00 Ratings8.01 Ratings
    Data quality management00 Ratings8.01 Ratings
    Automated sales alerts and tasks00 Ratings8.01 Ratings
    Lead segmentation and distribution00 Ratings8.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Customer.io and MailCampaigns
    Feature
    Customer.io
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    Calendaring00 Ratings8.01 Ratings
    Event/webinar marketing00 Ratings8.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Customer.io and MailCampaigns
    Feature
    Customer.io
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    Social sharing and campaigns00 Ratings8.01 Ratings
    Social profile integration00 Ratings8.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Customer.io and MailCampaigns
    Feature
    Customer.io
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    Dashboards00 Ratings8.01 Ratings
    Standard reports00 Ratings8.01 Ratings
    Custom reports00 Ratings8.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Customer.io and MailCampaigns
    Feature
    Customer.io
    -
    Ratings
    MailCampaigns
    7.9
    1 Ratings
    API00 Ratings8.01 Ratings
    Role-based workflow & approvals00 Ratings8.01 Ratings
    Customizability00 Ratings7.01 Ratings
    Integration with Salesforce.com00 Ratings8.01 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.01 Ratings
    Integration with SugarCRM00 Ratings8.01 Ratings
    Third-party software integrations00 Ratings8.01 Ratings
    User Ratings
    Customer.ioMailCampaigns
    Likelihood to Recommend
    10.0
    (9 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    8.0
    (1 ratings)