Customer.io vs. Makesbridge

This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.

Well, Makesbridge provides fast response and good support from their support team. Everything in their platform is fine; just maybe need more user friendly ways to create templates or HTML. Once you click return error, you will need to redo your template again.

• Ease of use, a good tool for non programmers, or not so tech savvy people.
• Great support, willing to help a lot, by chat, calls, or screen sharing.
• Fast updates, it's a newer tool, but they are coming with fixes and updates fast.

Incentivized

• Service: I have been so impressed by the service team. They are extremely responsive and knowledgeable!! Probably the best phone/chat tech support I have ever utilized.
• Segmenting by targets, lists and tags. We can divide and target our contacts by who they are, how they interact with us, what URLs they visit and their activities.
• Forms. I use their forms for subscriptions and surveys, as well as to take in information about meal and seating preferences for our events. I love that the forms can update contact records in Salesforce.
• The system appearance. Love the graphic presentation.
• Did I mention how good their phone/chat tech support team is?!! Fantastic (Ehsan and Mansoor are fantastic!)

• I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
• One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)

Incentivized

• I want them to do ALL My marketing :-).
• I want them to update and send messages on social media and track responses.
• I want to be able to sort Targets by email opens and clicks.

Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.

It is really difficult to leverage all the neat features without a developer. I actually think the base software could be really great for a small business if the price is right, but there are so many things you *can* do but have to know how to do them or have access to your website and the ability to code.

Incentivized

I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.

Their tech support staff is the BEST I have worked with!

Best tech support in the software industry.

Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.

We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were starting, but then it didn't track purchases, it wasn't easy to change a customer attribute, and so on (this was a few years ago, probably they have improved a lot). It was more visual and better to create huge workflows. . Mailchimp was the first program we used. It's very basic but good at what it does: sending a newsletter to your small database. It has integrated very well with other services and we haven't used in a lot of time, but certainly was grown a lot so it must be doing things fine. I also tried Active Campaign but it was almost the same as Autopilot.

Incentivized

When I first got started I used Zoho. I was frustrated because the customer service was non existent. Whenever I take on a new project that is a little out of my scope I need to have someone who can walk me thorough it. Makesbridge does that better than any other company that I have worked with

• Helped increase our new user engagement with our cloud-based software
• Helped our sales team identify clients who had dropped off and stopped interacting with our software
• Helped our sales and customer service team track which clients were completing their full registration process
• Helped our marketing, sales, and customer service team identify key features and messaging with A/B testing for different campaigns

Incentivized

• The list management is important to us. We need to make sure that the opt-out lists are maintained and this is done automatically for us. In addition, we can create multiple lists and each e-mail is only sent once. This has saved many headaches.