Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Ortto
Score9 out of 10
Small Businesses (1-50 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 10,000 contacts
Pricing
Customer.io
Ortto
Editions & Modules
No answers on this topic
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
Customer.io
Ortto
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Essentials: For startups and small teams engaging customers on their mobile and web apps.
- Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community
Premium: For high-growth companies looking for greater control over their messaging outcomes.
- Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance
Enterprise: For at-scale companies looking to create world-class customer experiences.
- Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
10% discount for quarterly billing. 15% discount for annual billing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Cofounder / Marketing, Growth, Technology, Experience in Marketing at Vestuá (Retail, 11-50 employees)
Chose Customer.io
We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ortto
No answer on this topic
Key User Insights
Would buy again
No answers on this topic
No answers on this topic
Delivers good value for the price
No answers on this topic
No answers on this topic
Happy with the feature set
No answers on this topic
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
No answers on this topic
Implementation went as expected
No answers on this topic
No answers on this topic
Features
Customer.io
Ortto
Email & Online Marketing
Comparison of Email & Online Marketing features of Customer.io and Ortto
Feature
Customer.io
-
Ratings
Ortto
9.0
11 Ratings
WYSIWYG email editor
00 Ratings
8.911 Ratings
Dynamic content
00 Ratings
8.98 Ratings
Ability to test dynamic content
00 Ratings
8.98 Ratings
A/B testing
00 Ratings
8.98 Ratings
Mobile optimization
00 Ratings
8.910 Ratings
Email deliverability reporting
00 Ratings
9.911 Ratings
List management
00 Ratings
8.911 Ratings
Triggered drip sequences
00 Ratings
8.911 Ratings
Lead Management
Comparison of Lead Management features of Customer.io and Ortto
Feature
Customer.io
-
Ratings
Ortto
9.2
11 Ratings
Lead nurturing automation
00 Ratings
9.911 Ratings
Data quality management
00 Ratings
8.910 Ratings
Automated sales alerts and tasks
00 Ratings
8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Customer.io and Ortto
Feature
Customer.io
-
Ratings
Ortto
8.9
9 Ratings
Event/webinar marketing
00 Ratings
8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Customer.io and Ortto
Feature
Customer.io
-
Ratings
Ortto
8.9
8 Ratings
Social profile integration
00 Ratings
8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Customer.io and Ortto
Feature
Customer.io
-
Ratings
Ortto
8.9
12 Ratings
Dashboards
00 Ratings
8.912 Ratings
Standard reports
00 Ratings
8.912 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Customer.io and Ortto