TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Customer.io

    Score9.5 out of 10
    Small Businesses (1-50 employees)
    Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.

    $100

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    Customer.ioOrtto
    Editions & Modules
    No answers on this topic
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    Customer.ioOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    Customer.ioOrtto
    Considered Both Products
    Customer.io
    Chose Customer.io
    Customer is much more flexible and enables a greater amount of personalization.
    Incentivized
    Chose Customer.io
    We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were …
    Incentivized
    Ortto
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Customer.ioOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Customer.io and Ortto
    Feature
    Customer.io
    -
    Ratings
    Ortto
    9.0
    11 Ratings
    WYSIWYG email editor00 Ratings8.911 Ratings
    Dynamic content00 Ratings8.98 Ratings
    Ability to test dynamic content00 Ratings8.98 Ratings
    A/B testing00 Ratings8.98 Ratings
    Mobile optimization00 Ratings8.910 Ratings
    Email deliverability reporting00 Ratings9.911 Ratings
    List management00 Ratings8.911 Ratings
    Triggered drip sequences00 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Customer.io and Ortto
    Feature
    Customer.io
    -
    Ratings
    Ortto
    9.2
    11 Ratings
    Lead nurturing automation00 Ratings9.911 Ratings
    Data quality management00 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Customer.io and Ortto
    Feature
    Customer.io
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    Event/webinar marketing00 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Customer.io and Ortto
    Feature
    Customer.io
    -
    Ratings
    Ortto
    8.9
    8 Ratings
    Social profile integration00 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Customer.io and Ortto
    Feature
    Customer.io
    -
    Ratings
    Ortto
    8.9
    12 Ratings
    Dashboards00 Ratings8.912 Ratings
    Standard reports00 Ratings8.912 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Customer.io and Ortto
    Feature
    Customer.io
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    API00 Ratings8.98 Ratings
    Customizability00 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    User Ratings
    Customer.ioOrtto
    Likelihood to Recommend
    10.0
    (9 ratings)
    8.9
    (12 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)