Customer.io vs. Zoho Marketing Automation
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Customer.io | Score9.5 out of 10 | Small Businesses (1-50 employees) | Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year. | $100 per month |
 Zoho Marketing Automation | Score9.2 out of 10 | N/A | Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized… | $19 per month 1000 contacts |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | Optional | Optional | ||||||||||||||
| Additional Details | Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation. | — | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Customer.io | Zoho Marketing Automation | |
|---|---|---|
| Likelihood to Recommend | 10.0 | 8.2 |
| Usability | 9.0 | 8.5 |
| Support Rating | - | 8.2 |
| Contract Terms and Pricing Model | - | 8.2 |
| Professional Services | - | 9.1 |