Cymbio vs. Google Analytics

It is less expensive and more accurate than paying staff to update inventory numbers in Mirakl and then type the orders into an ERP. A product like this is needed. Ideally, Mirakl Connect would improve their product so that it mapped orders into one customer record, but until that time, this is the best option that I have found.

Incentivized

Honesty, there is no reason that a company wouldn’t want to implement Google Analytics. The regular version is completely free, is very easy to configure, and provides immense volumes of website data. There are also tangible benefits to the other Google tools it can connect to, and it integrates with any BI/data platform that you might use. The only time I’d advise not using standard Google Analytics is if you’ve purchased Google Analytics 360.

Incentivized

• Automated processes like uploading inventory numbers frequently
• Cymbio is able to map the dropship orders to the company customer record in Shopify and does not create a new record for every customer (like Mirakl Connect does)
• I like that the orders come through to Shopify without being marked as "Paid". I find this accounting easier to manually "pay" them in my system when I actually receive the payment from the vendor (this is another key difference between Cymbio and Mirakl Connect)

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• Customer Service. It would be great if they had service hours that matched business hours in the USA, but even accounting for the time difference, the customer service is not quick or friendly.
• They take away services. I am not sure if they hook you with extra services and then take them away over time or if it just happened to be that I started at a time they offered a lot more for the same price. When I started, they completely handled setting up a new retailer. Then they would set up the data, but I had to reformat all of images. Then they did nothing to set up a new retailer. Not only do you now have to set up in Mirakl all on your own, when you send them the file from Mirakl to map, you then have to go into Cymbio and upload the prices as well - a whole new extra step.
• A more user-friendly customer interface. In my opinion, there is not much of a user interface at all. I think the interface for pricing uploads is terrible and cumbersome and they are not open to any feedback about that. It would be great if you could directly change a price, but even to change one price, you have to format an upload file. And that's all you can really do there. All other requests to add to assortments, etc are done though what looks like Google forms.

Incentivized

• While raw data is nice to have, I do wish there was an easier way to provide reports from Google Analytics directly. Something that could answer questions straight-forward for people.
• I would appreciate "helpful hints" or a cheat sheet of some sort, so when quickly searching for something such as time on a certain page, I can find it quickly.
• I really don't have a third point!

Incentivized

Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.

In my opinion, not easy to use. Based on my experience, they started with employees only directly using the system. Having an app to have customers log in and do tasks on their own seems like an afterthought that has not been well executed. However, once you have these things in place, you really don't have to mess with it very often. If you change your prices frequently, it might be more of an issue.

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.

Mirakl Connect created a new customer record for every order. This was messy, difficult to figure out which customers went with which retailer and I was concerned about having my retail partner's customer data mixed in with my own. For me, this was a deal breaker which was such a bummer since this is a free product!

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• Better customer service because our inventory is accurate
• It pays for itself in saved staff time compared to doing all of these steps manually
• It is much more accurate to have the data transmitted electronically, there is no concern for mistyping

Incentivized

• Great for visualizing website drop-off pages to theories and test update/iterations.
• Bounce rates on pages to pinpoint bugs and issues.
• Inaccuracy can lead to incorrect conclusions and decisions around CRO.
• Segments can be very useful for validating split testing, providing a free tracking of variation vs. control - great ROI.

Incentivized