DataFox (discontinued) vs. LinkedIn Sales Navigator

I would definitely recommend DataFox to any sales team that wants their prospecting to be improved. If a company has trouble finding companies that fit their customer segments, then DataFox can probably solve that issue. I took 2 points off and gave an 8/10 because of the inaccuracy that is sometimes encountered in the lists generated and in the employee count.

Incentivized

As a new scale-up business, we are heavily focused on winning new business; businesses like ours cannot function without it, as we would not be able to build target profiles, create new business lists, and establish product-market fit. It's a key tool in our sales and GTM strategy.

Incentivized

• Initial sync with CRM is relatively effortless
• Signal Data provided for each company is extremely valuable for targeting
• Great Customer success team

Incentivized

• Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
• Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
• Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.

• I wish there was the ability to score/prioritize by different types of models (this would allow you prioritize different variations of account "profiles" vs. a catch-all score.
• There could be better contact data, but contact data is hard to come by (unless you're crawling linkedin/email signatures for the real deal).
• This isn't really a knock on Datafox, but I hope for a more robust API integration to other platforms that would benefit from account/contact data (Yesware, ChiliPiper, etc.)

Incentivized

• Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
• Sorting - need a better, faster way to sort by for prospect lists and account lists
• Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo

Incentivized

This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.

Incentivized

It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.

Incentivized

I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.

Incentivized

I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.

Incentivized

It is an easy to use tool and the integration with Salesforce works well. Also, it was a real time-saver when it comes to looking for information about companies where you want to make a pitch,

Incentivized

In my opinion, ZoomInfo and LinkedIn Sales Navigator serve different purposes. ZoomInfo is more for providing accurate contact information, while LinkedIn Sales Navigator is more for identifying the exact contacts you want to market to. Being built on top of the LinkedIn social network, it is ideal for nabbing the same person you need from each organization.

Incentivized

• It has no impact on my region because of the lack of information.
• Works only for the teams focused on big companies so SME teams don't benefit from it.
• It is a great tool to prioritize big accounts.

Incentivized

• Helped warm up a few leads that I was having trouble getting in touch with via phone and email
• Allowed me to better identify the key stakeholders at companies I was targeting
• Kept me up to date on what was happening with my prospects and their companies.

Incentivized