Datanyze vs. TechTarget Priority Engine

Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Compared to BuiltWith, Datanyze recognizes more software vendors.
• I'm given so much information when I pull Datanyze that I normally don't have to waste time on a website figuring out what software a prospect is using.
• The breakdown of software vendors with logos is very user-friendly.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• The browser extension times out a lot so can be a pain.
• It would be great to have a better mobile app of this or at least be able to view this data on the go in an easier to read format. The app is limited in functionality.

Incentivized

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

Datanyze has done a sufficient job at providing me and my team with insights in the mobile industry. They do not have an iOS footprint like the other platforms I have used like MixRank and Apptopia. I have found Datanyze's SDK information on the Google Playstore to be the most accurate when determining SDKs within apps

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Datanyze reduced our time to prospect leads by at least 50%.
• It created a go-to place for us to research prospects and got everyone on the team on the same page in regards to our data.
• Datanyze increased our number of relevant conversations by at least 2x because we have confidence when reaching out to a company that we can speak directly to their need.

Incentivized

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized