Dealfront vs. Folloze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dealfront
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A
Folloze
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
Pricing
DealfrontFolloze
Editions & Modules
No answers on this topic
Folloze
Contact Sales
Offerings
Pricing Offerings
DealfrontFolloze
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
DealfrontFolloze
Considered Both Products
Dealfront
Chose Dealfront
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
Chose Dealfront
Its a great combination for effective and powerful sales and marketing. Leadfeeder integrates excellent with Pipedrive.
Chose Dealfront
Among all the competitors, Leadfeeder gives us the most visibility in terms of website traffic and lead score. The most important part of this is the contact identification that is recorded with a connection to the CRM. The account mapping and website traffic connection is the …
Chose Dealfront
Leadberry was not an option offered above but that is the other option similar to this that I have taken a look at. I thought Leadfeeder had a better interface and served better & more results, enough to justify their higher price point compared to Leadberry. I have also looked …
Chose Dealfront
Price was a big factor. This software was roughly a quarter of the cost. Plus Lead Forensics charges to access the emails of people at the company where as LeadFeeder does not.
Chose Dealfront
I used Sharpspring's reverse IP looking up for a while. Leadfeeder is far superior. It tracks and shows site visits by multiple people within an organization and rarely shows service provider names. We usually get the real companies.
Chose Dealfront
Lead Forensics is a more costly option. Their fee is several hundreds of dollars a month. They give you the same information as LeadFeeder but different dashboard visuals. You will also have to pay extra if you need email addresses.
Leadfeeder gives you a more cost-effective …
Chose Dealfront
Leadfeeder seems to be more accurate than SharpSpring's visitor tracking, specifically with the ability to blacklist ISPs and internal users based on IP ranges. Leadfeeder's connection to Salesforce and the ability to assign prospects/visitors to our internal users makes it a …
Folloze
Chose Folloze
Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment)
The set of features offered in Folloze enables clear view of leads and email engagements
The analytics module provides greater insights over email campaigns
Chose Folloze
Folloze is in a league of it's own when comparing it to previous resources our team has leveraged in the past. The biggest part of this statement really comes down to the integration piece. Whether it's Google Analytics or Marketo, Folloze has truly set the bar on being able to …
Chose Folloze
We have not used other products quite like Folloze.
Chose Folloze
Folloze is a much easier platform to use compared to Pathfactory. The platform is more intuitive, and there is greater functionality.
Chose Folloze
Folloze offers much more robust and sophisticated solutions compared to Pathfactory. The microsite building experience is moons ahead of Pathfactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting …
Chose Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use …
Chose Folloze
Cannot comment as I was not part of the ultimate decisionmaking process.
Chose Folloze
Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page …
Chose Folloze
In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater …
Chose Folloze
Folloze is a lot easier to use vs. Drupal when building out pages. The look of Drupal is not as pleasing to the eyes as the way you can customize it on Folloze. Folloze also does not require any coding, so it takes away the complication and chances of "missed codes" or errors …
Chose Folloze
Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution.
Chose Folloze
Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or UnBounce, …
Chose Folloze
We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM.
Chose Folloze
We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank …
Chose Folloze
PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern.
Chose Folloze
Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department.
Chose Folloze
I am not part of the purchasing decision or evaluation process. I am just a user, and I haven't used anything like this before.
Chose Folloze
More intuitive user experience, price point, and CSM options aligned to our budget.
Chose Folloze
N/A- I was not a part of the selection process for Folloze so I cannot answer this.
Chose Folloze
We reviewed Folloze against path factory and Adobe but found the platforms to be less agile, and the ability to get started would require significant resources and timelines. We found Folloze to have great intent connections and focused more on being a landing page than a …
Features
DealfrontFolloze
Engagement
Comparison of Engagement features of Product A and Product B
Dealfront
-
Ratings
Folloze
7.7
Ratings
5% below category average
Automated routing and prioritization00 Ratings7.50 Ratings
Customer interaction histories00 Ratings7.70 Ratings
Syndicated content00 Ratings7.30 Ratings
Personalization00 Ratings8.10 Ratings
Engagement data tracking00 Ratings7.80 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Dealfront
-
Ratings
Folloze
7.4
Ratings
5% below category average
Ad campaign creation00 Ratings7.70 Ratings
Display advertising00 Ratings7.40 Ratings
Contextual advertising00 Ratings7.20 Ratings
Social advertising00 Ratings7.20 Ratings
Ad reporting and analytics00 Ratings7.50 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Dealfront
-
Ratings
Folloze
7.5
Ratings
9% below category average
Standard visitor segmentation00 Ratings7.40 Ratings
Behavioral visitor segmentation00 Ratings7.60 Ratings
ABM sales intelligence00 Ratings7.50 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Dealfront
-
Ratings
Folloze
7.1
Ratings
9% below category average
3rd party intent signals00 Ratings6.40 Ratings
Downstream intent signals00 Ratings7.50 Ratings
Account identification00 Ratings7.60 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Dealfront
-
Ratings
Folloze
7.5
Ratings
11% below category average
Automated workflow & orchestration00 Ratings7.50 Ratings
Best Alternatives
DealfrontFolloze
Small Businesses
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Dealfront
Dealfront
Score 8.6 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.4 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DealfrontFolloze
Likelihood to Recommend
1.2
(0 ratings)
7.4
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.1
(0 ratings)
Usability
10.0
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
8.2
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
6.4
(0 ratings)
Online Training
-
(0 ratings)
4.5
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
Configurability
-
(0 ratings)
5.5
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
5.5
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
DealfrontFolloze
Likelihood to Recommend
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
Read full review
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
Pros
  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
Read full review
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
Cons
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
Read full review
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
Likelihood to Renew
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
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Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
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Usability
Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.
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Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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Reliability and Availability
No answers on this topic
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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Performance
No answers on this topic
pages load slow sometimes
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Support Rating
No answers on this topic
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
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Online Training
No answers on this topic
5 as we did it with our own people in house and not with Folloze
Read full review
Implementation Rating
No answers on this topic
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
Alternatives Considered
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
Read full review
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
Read full review
Scalability
No answers on this topic
there are still a lot of things that need to be made available within the product
Read full review
Return on Investment
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
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  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
ScreenShots

Dealfront Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.