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Demandbase One vs. Terminus ABM Platform

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Demandbase One

141 Reviews and Ratings

Terminus ABM Platform

79 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score9.9 out of 10
    Small Businesses (1-50 employees)
    		Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Terminus ABM Platform

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    		Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
    Pricing
    Demandbase OneTerminus ABM Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneTerminus ABM Platform
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneTerminus ABM Platform
    Considered Both Products
    Demandbase
    Mandy Hanson
    Director, Global Account Based Marketing in Marketing at Lacework (Security & Investigations, 501-1000 employees)
    Chose Demandbase One
    Demandbase has all of the features needed to run a successful ABM program, from engagement data, to ad targeting and is super easy to use. We chose Demandbase over the others because it included all of the features we were looking for, where others fell short. We have also used …
    Incentivized
    Joseph Alleruzzo
    Director, Client Lead in Marketing at Havas Media Group (Marketing and Advertising, 5001-10,000 employees)
    Chose Demandbase One
    Demandbase was one of the first ABM partners in the space that I am aware of currently. While Terminus is cheaper, it does not have the same audience identity graphs and segmentation capabilities of Demandbase. This was the major differentiating factor in selection.
    Incentivized
    Terminus
    Joseph Alleruzzo
    Director in Marketing at Havas Media (Marketing and Advertising, 5001-10,000 employees)
    Chose Terminus ABM Platform
    I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of …
    Incentivized
    Jack Knoesel
    Buisness Development Rep in Sales at Elevated Third (Marketing & Advertising, 11-50 employees)
    Chose Terminus ABM Platform
    I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better.
    Incentivized
    Verified User
    Chose Terminus ABM Platform
    It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization …
    Incentivized
    Angelica Pappas-Tindell
    Analytics & Digital Strategy Consultant in Marketing at Elevated Third (Marketing & Advertising, 11-50 employees)
    Chose Terminus ABM Platform
    Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable.
    Incentivized
    Jim Lillig
    Digital Marketing Director in Marketing at Remke Industries (Electrical & Electronic Manufacturing, 51-200 employees)
    Chose Terminus ABM Platform
    Price, integration an inclusion of Bombora intent data.
    Incentivized
    Corrina Owens
    Marketing Director in Marketing at Profisee (Computer Software, 51-200 employees)
    Chose Terminus ABM Platform
    Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform.
    Incentivized
    Daniel Englebretson
    Director, Integrated Marketing in Marketing at Phononic (Electrical/Electronic Manufacturing, 51-200 employees)
    Chose Terminus ABM Platform
    Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push …
    Incentivized
    Verified User
    Chose Terminus ABM Platform
    We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Demandbase OneTerminus ABM Platform
    Engagement
    Comparison of Engagement features of Demandbase One and Terminus ABM Platform
    Feature
    Demandbase One
    8.7
    5 Ratings
    Terminus ABM Platform
    -
    Ratings
    Automated routing and prioritization8.43 Ratings00 Ratings
    Customer interaction histories8.65 Ratings00 Ratings
    Syndicated content8.62 Ratings00 Ratings
    Personalization9.05 Ratings00 Ratings
    Engagement data tracking8.75 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Terminus ABM Platform
    Feature
    Demandbase One
    8.5
    5 Ratings
    Terminus ABM Platform
    -
    Ratings
    Ad campaign creation8.55 Ratings00 Ratings
    Display advertising9.15 Ratings00 Ratings
    Contextual advertising8.24 Ratings00 Ratings
    Social advertising8.24 Ratings00 Ratings
    Ad reporting and analytics8.55 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Terminus ABM Platform
    Feature
    Demandbase One
    9.0
    5 Ratings
    Terminus ABM Platform
    -
    Ratings
    Standard visitor segmentation8.85 Ratings00 Ratings
    Behavioral visitor segmentation9.05 Ratings00 Ratings
    ABM sales intelligence9.15 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Terminus ABM Platform
    Feature
    Demandbase One
    8.8
    5 Ratings
    Terminus ABM Platform
    -
    Ratings
    3rd party intent signals9.05 Ratings00 Ratings
    Downstream intent signals8.24 Ratings00 Ratings
    Account identification9.15 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Terminus ABM Platform
    Feature
    Demandbase One
    9.1
    5 Ratings
    Terminus ABM Platform
    -
    Ratings
    Automated workflow & orchestration9.15 Ratings00 Ratings
    User Ratings
    Demandbase OneTerminus ABM Platform
    Likelihood to Recommend
    9.6
    (50 ratings)
    8.1
    (30 ratings)
    Likelihood to Renew
    10.0
    (12 ratings)
    9.0
    (3 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (10 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)