Klarity by DemandScience vs. TechTarget Data-Driven Display

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klarity
Score 6.3 out of 10
N/A
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.N/A
TechTarget Data-Driven Display
Score 8.0 out of 10
N/A
TechTarget offers Data-driven Display, a digital advertising product that puts a brand in front of active tech buyers with contextual banners, takeover sponsorships and behavioral targeting.N/A
Pricing
Klarity by DemandScienceTechTarget Data-Driven Display
Editions & Modules
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Offerings
Pricing Offerings
KlarityTechTarget Data-Driven Display
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
User Ratings
Klarity by DemandScienceTechTarget Data-Driven Display
Likelihood to Recommend
6.4
(0 ratings)
-
(0 ratings)
Usability
6.4
(0 ratings)
-
(0 ratings)
User Testimonials
Klarity by DemandScienceTechTarget Data-Driven Display
Likelihood to Recommend
It might be suited for someone with a straightforward product based in the US. With a simple proposition that aligns with BI categories on the platform. Someone who has time to check if the data for the leads is correct. Less so for those based abroad or with limited resources.
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Pros
  • Identifies companies within a particular industry
  • Presents intent data
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Cons
  • Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
  • Be able to deselect a filter box without needing to deselect sub-filter features within.
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Usability
Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
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Alternatives Considered
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
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Return on Investment
  • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
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ScreenShots

Klarity Screenshots

Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export