CallRail vs. DemandScience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallRail
Score 9.0 out of 10
N/A
CallRail offers phone call tracking, recording and analytics.
$50
per month
DemandScience
Score 9.8 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
Pricing
CallRailDemandScience
Editions & Modules
Call Tracking
$50
per month
Call Tracking + Conversation Intelligence®
$100
per month
Call Tracking + Form Tracking
$100
per month
Call Tracking Complete
$150
per month
No answers on this topic
Offerings
Pricing Offerings
CallRailDemandScience
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CallRailDemandScience
Features
CallRailDemandScience
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CallRail
-
Ratings
DemandScience
7.8
Ratings
1% below category average
Audience profiling and targeting00 Ratings8.60 Ratings
Content performance analytics00 Ratings7.60 Ratings
Campaign optimization dashboard00 Ratings7.20 Ratings
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CallRailDemandScience
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User Ratings
CallRailDemandScience
Likelihood to Recommend
1.7
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(0 ratings)
Usability
8.8
(0 ratings)
6.9
(0 ratings)
Support Rating
8.5
(0 ratings)
5.0
(0 ratings)
Implementation Rating
-
(0 ratings)
1.5
(0 ratings)
User Testimonials
CallRailDemandScience
Likelihood to Recommend
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
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DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.
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Pros
  • Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
  • Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
  • Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!
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  • Client Service/ Account Management
  • Flexible in terms of reporting and can provide more than one per week
  • Prompt in turning around previews and other client deliverables
  • Competitive pricing and good coverage across EMEA markets and Middle East
  • Access to senior decision makers in the business
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Cons
  • Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about.
  • It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations.
  • Setting up the phone numbers can be difficult for some people.
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  • Management and attention to detail - several items slip through the cracks.
  • Coordination between account management and invoicing has been sloppy.
  • Better intent data to match profiles.
  • Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."
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Likelihood to Renew
No answers on this topic
It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.
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Usability
The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
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The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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Support Rating
Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization
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The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.
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Implementation Rating
No answers on this topic
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Alternatives Considered
We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that. Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used.
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Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.
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Return on Investment
  • Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible.
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  • Delivered quality leads that had engaged with our top of funnel content
  • Added quality contacts to our marketing database
  • Cost per lead slightly higher than some other vendors
  • Quick to set up, launch and deliver the campaign once everything in place
  • Excellent account management and named-person support
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ScreenShots

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity Dashboard