DemandScience vs. HubSpot Content Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandScience
Score 9.8 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
HubSpot Content Hub
Score 8.5 out of 10
N/A
Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.
$20
per month per seat
Pricing
DemandScienceHubSpot Content Hub
Editions & Modules
No answers on this topic
Starter
$20
per month per seat
Content Hub Professional
$500
per month 3 seats included, $50 for each additional seat
Content Hub Enterprise
$1500
per month 5 seats included, $75 for each additional seat
Offerings
Pricing Offerings
DemandScienceHubSpot Content Hub
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAnnual commitment required. A discount is offered for annual billing.
More Pricing Information
Community Pulse
DemandScienceHubSpot Content Hub
Considered Both Products
DemandScience
Chose DemandScience
Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.
Chose DemandScience
Mainly in the flexibility of targeting
Chose DemandScience
Demandbase and Demandbase Advertising Cloud
Chose DemandScience
DS has a huge database and therefore lead count within the niche audiences and industries.
Many other lead partners are specialized in one industry. DS is capable of delivering in multiple industries, which is awesome if you target different target audiences as well. There is a …
Chose DemandScience
TechTarget Lead Generation, Madison Logic Platform and Foundry
Chose DemandScience
Over the past year we've utilised a variety of content syndicators, approximately six or seven in total, as we believe in maintaining a diversified mix of suppliers to ensure comprehensive and well-rounded marketing efforts. While all these platforms have their individual …
Chose DemandScience
I've only used DemandScience for content syndication.
Chose DemandScience
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific …
Chose DemandScience
Demand Science has the largest audience in our target groups, which is exactly what we need, as we always require high volumes of leads.
They are also very good when it comes to account management, we always feel that they are there for us, and if we ever have any issue, they …
Chose DemandScience
We have used other media vendors from the likes of Madison Logic, Inbox Insight etc.

However, it has been the direct feedback from the client, great customer service and competitive CPL rates that have influenced our choice.
Chose DemandScience
I would say it is similar to Madison Logic when it comes to the quality of leads and customer service. We are yet to see results coming from GumGum's contextual approach but from a content syndication perspective they are one of the more reliable ones out there, especially for …
Chose DemandScience
We have used Tech Target in the past which is much more expensive than Demand Science but lead quality is the same across both vendors
Chose DemandScience
Similar offering to other content syndication offerings. Of 12 tested partners in the last year, DS ranked 7th in Opportunity Rate and 4th on CPL rate.
Chose DemandScience
DemandScience is a good tool, but doesn't measure up to some other more tech-oriented content syndication players. Taboola is an excellent tool that has a very good user interface to set up the launch and monitor campaigns.
Chose DemandScience
DemandScience is easy to use.
Chose DemandScience
Demand Science's communication skills through email against the ones selected is great! when it comes to getting preview links to go live in the markets they are quick to generate these. As well as getting them amended as per our request, we never have any issues with this …
Chose DemandScience
All vendors have their strengths and weaknesses. Due to the scale of activity we do on behalf of our clients, we tend to always use a basket of vendors to deliver the lead volumes we require. DemandScience is always on the preferred partner list and will thus be considered for …
Chose DemandScience
Again, the main draw to DemandScience was primarily the Scale available across all markets we attempted to target and garner leads from.
Chose DemandScience
Madison Logic Platform, BrightTALK and TechTarget Lead Generation
Chose DemandScience
Good for quality appointment setting, poor against content syndication.
Chose DemandScience
DemandScience is on the more preferred half of vendors due to their negotiated CPLs and willingness to step up to the plate.
HubSpot Content Hub
Chose HubSpot Content Hub
it is a much much simpler tool to use, the pick up and go nature of the software lends well to a busy team. with minimal training almost everyone can figure out the software just playing around with it. and if you want to learn more complex parts of the system there is the …
Chose HubSpot Content Hub
For his service, interface so intuitive, the prebuild editor make work easier, the way that his platform manage the security you can live in peace without no worries because all your data live secure in HubSpot. Also the way of we create, edit, program and published content on …
Chose HubSpot Content Hub
HubSpot CMS Hub by far is the most intuitive and robust platform of any I've used (canned Wordpress sites and custom code-driven platforms alike). When you move to HubSpot, you're not only getting a great CMS, but an integrated CRM database, marketing tools, online forms, …
Chose HubSpot Content Hub
Hubspot CMS is way more powerful in its vanilla form, but at the same time, it is very easy to use and learn. But if you want something super custom to your designs and workflow, strapi and customer.io might be better in some ways. Customer.io also focuses on a particular …
Chose HubSpot Content Hub
HubSpot CMS Hub is available at less cost when compared to other similar tools providing powerful automation as well.
Chose HubSpot Content Hub
These ecosystems integrate with each other, the configurations and interface are simple compared to the HubSpot CMS Hub, or I used the HubSpot CMS Hub because I focused on creating landing pages and the website for the company I worked for but I was involved with the marketing …
Chose HubSpot Content Hub
We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same …
Chose HubSpot Content Hub
My content writing team was not happy about [Pipedrive], and the price of this tool was so unfair that we were not even able to afford this tool. On the other hand, at a very reasonable price, HubSpot CMS Hub is giving us everything we wanted to raise our website and to make …
Chose HubSpot Content Hub
Easier and faster to use then these two, HubSpot CMS Hub provides me with a long list of tools that make my marketing process more smooth and easy to manage, it doesn't get too technical but is also not too basic, so it has the balance I need when preparing campaigns for some …
Chose HubSpot Content Hub
HubSpot CMS Hub is a great compliment to HubSpot CRM, HubSpot Marketing Hub, and HubSpot Sales Hub. For companies leveraging HubSpot already, it's great to consider CMS as an alternative to your current web platform to keep everything in one place to improve efficiency and …
Chose HubSpot Content Hub
HubSpot has better SEO features than SquareSpace. Alt text for instance. HubSpot has a fully built-in suite of basic tools that need a [variety] of plug-ins for WordPress. However, WordPress is ultimately more versatile. We've decided to keep our CRM with HubSpot, but will …
Chose HubSpot Content Hub
HubSpot is far better then Pipedrive. They do not offer as many features or ease of use that HubSpot offers. HubSpot's customer service is unmatched compared to the competition.
Features
DemandScienceHubSpot Content Hub
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
DemandScience
7.8
Ratings
1% below category average
HubSpot Content Hub
-
Ratings
Audience profiling and targeting8.60 Ratings00 Ratings
Content performance analytics7.60 Ratings00 Ratings
Campaign optimization dashboard7.20 Ratings00 Ratings
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User Ratings
DemandScienceHubSpot Content Hub
Likelihood to Recommend
7.6
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
6.0
(0 ratings)
-
(0 ratings)
Usability
6.9
(0 ratings)
10.0
(0 ratings)
Support Rating
5.0
(0 ratings)
10.0
(0 ratings)
Implementation Rating
1.5
(0 ratings)
-
(0 ratings)
User Testimonials
DemandScienceHubSpot Content Hub
Likelihood to Recommend
DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.
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HubSpot CMS HUB is a great fit for $1 Million+ orgs looking to take the next step in their online marketing and presence. If you need a more streamlined approach to your website, with more purposeful tools to convert online visitors, HubSpot CMS HUB is definitely at the top of the list. The only scenario where HubSpot CMS HUB would not work well is for e-commerce sites looking to sell directly on their main site. HubSpot does not cater to e-commerce and would be a poor fit for online stores selling their products
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Pros
  • Client Service/ Account Management
  • Flexible in terms of reporting and can provide more than one per week
  • Prompt in turning around previews and other client deliverables
  • Competitive pricing and good coverage across EMEA markets and Middle East
  • Access to senior decision makers in the business
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  • Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
  • It is fully equipped with marketing tools.
  • We give much importance to reporting features and HubSpot CMS Hub reports are very useful.
Read full review
Cons
  • Management and attention to detail - several items slip through the cracks.
  • Coordination between account management and invoicing has been sloppy.
  • Better intent data to match profiles.
  • Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."
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  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
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Likelihood to Renew
It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.
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I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
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Usability
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
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HubSpot CMS Hub provides small, medium and even large companies with the basic requirements to launch their marketing business, but to provide an all-in-1 solution will take some more time and creativity to avoid the necessity of working with competitors to complete the package.
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Reliability and Availability
No answers on this topic
As of now we didn't face any application errors and unplanned outages.
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Performance
No answers on this topic
Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
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Support Rating
The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.
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They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Online Training
No answers on this topic
Pretty easy and resources available at fingertips.
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Implementation Rating
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Yes, recreation of landing pages, forms and email templates.
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Alternatives Considered
Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.
Read full review
it is a much much simpler tool to use, the pick up and go nature of the software lends well to a busy team. with minimal training almost everyone can figure out the software just playing around with it. and if you want to learn more complex parts of the system there is the academy to help
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Scalability
No answers on this topic
Because it aligns with our goals and streamlined all the hubspot at one place.
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Return on Investment
  • Delivered quality leads that had engaged with our top of funnel content
  • Added quality contacts to our marketing database
  • Cost per lead slightly higher than some other vendors
  • Quick to set up, launch and deliver the campaign once everything in place
  • Excellent account management and named-person support
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  • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
  • Practicality when creating articles and content
  • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
  • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
  • Practicidad al momento de crear artículos y contenido
  • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
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ScreenShots